What Does “It’s Never Just a Podcast” Mean to You? [with Margaret Kelsey]

If you've been around our host, Rachel Downey, you’ve heard her say “it’s never just a podcast”. It’s a call to think bigger about your media strategy. But what does that mean to others outside of Share Your Genius? And is Rachel correct in her thinking?

Enter Margaret Kelsey, a marketing industry vet.

She’s spent a decade building scalable, effective marketing programs—and teams—for B2B SaaS companies like OpenView and Appcues. She now advises founders on how to do the same.

So what’s her take on “it’s never just a podcast”? It starts with the fact every business needs to focus on brand and distribution, and the fact that podcasts help do both of those things extremely well and extremely authentically.

Link up with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/ Her website: http://www.margaretkelsey.com/ Listen to Don’t Say Content here: https://www.dontsaycontent.com/

Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

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