42 episodes

Rachel Downey is the millennial founder, executive producer, and CEO of production company, Share Your Genius. And she has lots of questions.

Join Rachel as she sets out to ask her toughest questions about leadership, life, and honing her craft to some of the most inspirational people she knows.

Voicemails with Rachel Share Your Genius

    • Business
    • 5.0 • 9 Ratings

Rachel Downey is the millennial founder, executive producer, and CEO of production company, Share Your Genius. And she has lots of questions.

Join Rachel as she sets out to ask her toughest questions about leadership, life, and honing her craft to some of the most inspirational people she knows.

    How Does a Scandal (like Theranos) in the Media Impact Your Ability to Raise Money? [with Ellen Williams]

    How Does a Scandal (like Theranos) in the Media Impact Your Ability to Raise Money? [with Ellen Williams]

    Imagine trying to raise money in instrument science during the Elizabeth Holmes scandal.
    That’s exactly what happened to Ellen Williams.
    She’s the VP of Business Development at Exum Instruments, who developed an actual mass spectrometer box that can give you the full periodic table of anything you test in a matter of minutes, without using a full lab’s worth of equipment and a staff full of PhD chemists. So when her company was trying to raise funds, they ran into a few stumbling blocks along the way because people couldn't get Theranos out of their brains. 
    How do you navigate that? What can you do when there’s a scandal in the media related to what you’re trying to do? Ellen says it comes down to being able to listen and adapt. Listen to the episode for her full story.
    Link up with Ellen: https://www.linkedin.com/in/ellen-scott-williams/
    Check out Exum Instruments: https://www.exuminstruments.com/
    Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
    Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
    Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

    • 5 min
    Replay: What Are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]

    Replay: What Are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]

    In this replay episode, As Rachel is investigating what makes the best brands the best as she grows her own company and brand. What makes brands stand the test of time?
    Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She’s been crafting and strategizing brand-defining content for over a decade.
    Her answer? Take inspiration from what left an impression on you as a kid. Even (or especially?) if that impression is left by a talking toaster. Tune in to the episode to find out what she means.
     
    Link up with Kristin: https://www.linkedin.com/in/kristinhillery/
     
    Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
    Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

    • 9 min
    • video
    What Are the Most Common Mistakes B2B Brands Make When Launching a Media Strategy? [with Devin Reed]

    What Are the Most Common Mistakes B2B Brands Make When Launching a Media Strategy? [with Devin Reed]

    Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel asks the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.)
    Devin Reed, content creator, author, founder of The Reeder, and Head of Content at Clari, left Rachel a message: what are the most common mistakes B2B brands make when launching a media strategy? And why do people always forget that these marketing efforts actually have the end goal of making sales?
    Rachel says the answer is simple: we need to stop thinking about “making a big splash” and settling for gimmicks + entertainment. Authenticity, consistency, and depth in relation to your key audience are actually what drives impact (re: sales, to Devin’s point).
    Link up with Devin: https://www.linkedin.com/in/devinreed/
    Check out The Reeder: https://thereeder.co/
    This is a special episode of Voicemails with Rachel: Creator Edition. Check out more as a part of the TACK Network here: https://tacknetwork.com/voicemail-with-rachel-creator-s-edition
    Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
    Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
    Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

    • 8 min
    What Does a Media-Led Strategy Solve for Founders & CEOs? [with Devin Bramhall]

    What Does a Media-Led Strategy Solve for Founders & CEOs? [with Devin Bramhall]

    Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.)
    Devin Bramhall, Growth Advisor, former CEO, and podcast host, left Rachel a message: what can a media-led content strategy solve for the busy, not-involved-enough-in-marketing CEO or Founder? Why should they start a podcast or something similar?
    Rachel says the answer is simple: communication with your buyer and with your team is made easier with this type of strategy. And doesn’t every leader want to communicate with both their buyer and their teams more often and more clearly? Press play for her full breakdown.
    Link up with Devin: https://www.linkedin.com/in/devinbramhall/ 
    Listen to Don’t Say Content: https://www.dontsaycontent.com/
    This is a special episode of Voicemails with Rachel: Creator Edition. Check out more as a part of the TACK Network here: https://tacknetwork.com/voicemail-with-rachel-creator-s-edition
    Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
    Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
    Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

    • 10 min
    Why Should You Be Thinking About People-First Audio Strategy? [with Nikki Lewallen Gregory of People Forward Network]

    Why Should You Be Thinking About People-First Audio Strategy? [with Nikki Lewallen Gregory of People Forward Network]

    Welcome to the first episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK Network. For more about that, click here.)
    So to kick us off, CEO and Founder of People Forward Network, Nikki Lewallen Gregory left Rachel a message about how the power of podcasting can do two major things for your business: accelerate growth and fuel culture. As a founder of a podcasting business herself, she’s got so many strategies to share when it comes to how podcasting can achieve those outcomes. And Rachel leaves us with a question—how are you thinking about audio in a media-rich world? Because it’s never just a podcast.
    Link up with Nikki: https://www.linkedin.com/in/nikkilewallen/
    Check out People Forward Network: https://peopleforwardnetwork.com/
    This is a special episode of Voicemails with Rachel: Creator Edition. Check out more as a part of the TACK Network here: https://tacknetwork.com/voicemail-with-rachel-creator-s-edition
    Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
    Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
    Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

    • 12 min
    How Do You Maintain Motivation for Continued Growth? [with Element Three’s Joe Mills]

    How Do You Maintain Motivation for Continued Growth? [with Element Three’s Joe Mills]

    How do you maintain motivation when you’re bored? What can you do to help stay engaged in working towards your goals?
    Rachel turns to Joe Mills, sales leader at Element Three, for his strategies for keeping his motivation and drive for progress in high gear.
    Rachel and Joe dive into the topic of maintaining motivation and finding the drive to keep growing, even after achieving goals. Joe shares his insightful perspective, emphasizing the importance of balance and variety in activities. He explains that mixing performance, training, and recovery is crucial for staying interested and fulfilled. Too much time spent on one aspect can lead to burnout or boredom. Joe draws parallels between his professional life, where he sees sales calls as performances, and his personal life as a fitness enthusiast.
    Press play to discover how to keep the wheel of motivation spinning smoothly by finding the right mix of practice, performance, and recovery.
    Link up with Joe: https://www.linkedin.com/in/joemillse3/
    Listen to 1,000 Stories: https://elementthree.com/resource_types/podcast/
    Listen to Double Shot: https://podcasts.apple.com/au/podcast/double-shot/id1662370657
     
    Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
    Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts

    • 4 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

HMJ077 ,

Bite-sized and excellent

These are the questions going through my head as I’m rushing to get the kids out the door. Like with medical advice, I also don’t trust Google with these precious questions. Thanks, Rachel for asking the right ones and knowing who to ask. Bite-sized advice for today’s burning questions.

K@SHL3Y ,

10/10 Vibes

Rachel just gets it. Can’t wait to hear who all she brings on to answer practical and helpful questions. all hail our millenial queen. 💖

ajaforchrist ,

Obsessed

Rachel does such a good job at taking something so practical (asking people questions) into something fun and creative. Cannot wait for the episodes to come!

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