What is performance marketing and how to use it to drive business growth

David Stellato is the Chief Growth Officer of DFO Global Performance Commerce, an international, boutique digital marketing agency. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offices, especially in Europe, Asia, and South America. He also leads growing the company’s joint-venture portfolio, bringing together new partnerships and alliances under the DFO Global brand. David’s extensive background includes enterprise website development, search and online reputation management, and programmatic video campaigns.

In this episode, David shares his experience and his insights around what performance marketing is and how to use it to drive business growth.

• What is Performance Marketing?
• Is Affiliate Marketing the Same as Performance Marketing?
• How Does Performance Marketing Work?
• Elements that successful performance marketing has in order to drive business growth
• The best ways to establish relationships that drive performance marketing
• How performance marketing differs from channel sales
• How to make offers that drive growth
• How to keep a handle on costs of acquisition on an ongoing basis
• How David is able to establish predictability in the performance marketing process
• How performance marketing principles can be applied to the B2B space
• How David goes about building relationships with influencers in a specific niche
• How David leverages user-generated content and influencer content
• Performance marketing trends to watch out for
• and much more ...