325 episodes

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations.


Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. 


We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations.


If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com

Predictable B2B Success Sproutworth

    • Business
    • 5.0 • 13 Ratings

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations.


Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. 


We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations.


If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com

    How to develop an entrepreneurial mindset that empowers people to drive growth

    How to develop an entrepreneurial mindset that empowers people to drive growth

    When Ken Burke sold his company for a ten-digit exit, he thought he'd be enjoying the beach, but instead, he became a serial entrepreneur and re-empowered himself as a leader to build a new software company from nothing, facing the central conflict of his own culture vs the culture of his investors.






    Ken Burke is the founder and CEO of the Entrepreneur Now Network and author of "Intelligent Selling: The Art and Science of Selling Online" and "Prosper: Five Steps to Thriving in Business and Life". He is an ecommerce pioneer and mentor who sold his enterprise-class ecommerce software platform, Market Live, to Vista Equity Partners in 2016 in a successful ten-figure exit.






    Ken Burke learned about how to develop an entrepreneurial mindset and culture that drives growth through his own journey of being an entrepreneur and leading his own tech company. He emphasizes the importance of culture by emphasizing that it goes beyond employees and extends to customers and even the board- to have a "no BS" attitude and allow the executive team to lead. He also stresses the value of investing in people, encouraging positive behavior, and creating an educational e-learning platform to foster customer loyalty.






    "You don't need to be the smartest brain in the room. You don't need to be the one talking all the time."






    In this episode, you will learn the following:


    What is an entrepreneurial mindsetHow Ken Burke turned a ten-digit exit into a strategic acquisition?What was the advice that Ken Burke received from Sequoia Capital that changed his leadership style?What strategies did Ken use to foster a culture of customer loyalty and engagement?The role of financial awareness and education in developing an entrepreneurial mindsetThe best ways to deal with people-related issues that leaders in business need to faceKen's tips on raising funds that serve to scale your businessand much much more ...

    • 50 min
    How to document business processes to quickly drive growth and scale

    How to document business processes to quickly drive growth and scale

    In this podcast episode, Alexis Kingsbury, an experienced management consultant, shares his passionate journey to empower business owners with his unique process to help them break free from an overwhelming workload, reclaim their time, and achieve success without sacrificing their work-life balance. You will learn the essential steps to quickly document business processes for maximum growth and scale.


    "Scaling beyond those 42 hours becomes nearly impossible because you're already at full capacity. I imagine that there was a point at which he was working five days a week and as he added more team members, he gets to the point where he's working 60 hours. There is no more juice to squeeze out of him. He's already giving his all and the risk... and I know this from other business owners.






    Where they went down that route and didn't solve it and as a result, closed the business or significantly cut it back. Not because it's the right thing for the business, not because they need to cut their costs or anything like that, but because it's stressing them out, so they'd rather it be dead than killing them.."


    Alexis Kingsbury is an award-winning entrepreneur who runs two software businesses with remote global teams, serving over 500 organizations around the world. He has helped business leaders save thousands of hours of their time each year, enabling them to focus on business growth.


    Alexis Kingsbury was frustrated by his inability to scale his business and let go of certain tasks. He decided to create a software business, Airmanual, to document business processes so that he and other business owners could quickly drive growth and scale. Through his experience, he learned that investing 3 hours into documenting processes could save around 15 hours per week of a business owner's time.


    He is passionate about helping other business owners to understand this cycle and free up their time to create a greater impact. By documenting processes, he was able to increase the value of his own business and reduce the risk of it failing due to a lack of knowledge and certainty.






    In this episode, you will learn the following:


    Why process documentation is critical to scalingHow to increase the value of a business when selling or buying it.How to achieve work-life balance while running a successful business.How to create space in one's calendar and mental space to achieve greater impact.How documenting business processes reduces organizational process uncertainty and mitigates riskHow to effectively and simply document business processesGood practices for creating process documentationHow to create a culture around documenting business processes to scale predictablyand much much more ...

    • 1 hr
    How to easily operationalize your brand with a culture that drives growth

    How to easily operationalize your brand with a culture that drives growth

    With his goal of creating a better way to do business, Bobby Gillespie sets out to operationalize his brand to empower his team and customers but discovers the courage and clarity needed to make it all work is not so simple.


    You will learn how to maximize growth for your brand by creating a motivating culture through easy implementation.


    "The secret to happiness is growth. Personal and professional growth. Learning new things, discovering new stuff, seeing new places and just not sitting static and sitting still. As we know if you sit in the middle of the road, eventually you'll get run over." - Bobby Gillespie


    Bobby Gillespie is a brand growth consultant, author, and founder of Propr Design, a Baltimore-based B2B Brand Growth Agency. He and his team advise and implement strategies to help B2B brands scale through better positioning, messaging, design, web, and marketing.


    Bobby Gillespie was fed up with the transactional way agencies were being run and wanted to find a better way that focused on impact outcomes and results, while also providing respect and autonomy for his team. He discovered that operationalizing your brand with a culture that drives growth starts with a solid foundation of values, purpose, mission, and personality. By having clarity and confidence in the answer to the question "What's best for the brand and our future customers?", Bobby was able to eliminate the leadership gap and build a better way.


    In this episode, you will learn the following:


    What is the secret to happiness in business?How can a strong brand foundation lead to more successful customer engagement?How can core values and brand personality be used to create a successful business?

    • 45 min
    Accelerate business growth: How to grow fast with data backed proven methods

    Accelerate business growth: How to grow fast with data backed proven methods

    When Donatas Jonikas, a marketing consultant, decides to jump into the startup space to explore innovative ideas, his bold undertaking leads to an ambitious research of over 1000 startups in order to validate his book idea and uncover a compelling central conflict. You will learn how to use data-backed, proven methods to accelerate business growth.


    "I love innovative ideas. I love to help people build something that was never built before, to bring into reality just ideas. Which was like, okay, it's just an idea. Maybe it makes sense. Maybe it could live in this world. And, okay, let's check it. Let's do it. If it's a viable thing."


    Donatas Jonikas holds a PhD in Economics and a Master's in Marketing Management with more than twelve years of experience in the field. He is the author of the book - Startup Evolution Curve: From Idea to Profitable and Scalable Business and has developed and implemented remarking strategies based on his research for more than 50 businesses around the globe that have helped them scale dramatically.


    Donatas Jonikas had been working as a marketing consultant for eight or nine years when he felt bored with traditional businesses and decided to dive deeper into the startup space. He conducted extensive research on 1000 startups from different industries and backgrounds. During a presentation to 300 startups, someone asked where they could purchase the book he was suggesting. This inspired Donatas to create a strategy to prove his concept and create a book, Accelerate business growth: How to grow fast with data-backed proven methods. He offered incentives to those who participated in his research, including the chance to be featured in the book and to receive a free autographed copy. After months of hard work and dedication, he was able to create a book that has helped many startups on their journey to success.


    In this episode, you will learn the following:


    How Donatas Jonikas found success in the startup space after years of consultingMistakes founders often make when scaling their businessWhy a failure in marketing and sales is likely to cause business failureWhat it takes to validate an idea with the help of customers before investing in the development of a product.How the Double Sprint Method can help founders improve their chances of success in the SaaS industry.How to best build a moat around your businessWhere and how to make critical "go" or "no go" decisionsand much much more ...

    • 47 min
    How to use powerful sales gamification techniques to drive growth

    How to use powerful sales gamification techniques to drive growth

    Reach your peak performance with gamification and unleash the power of coaching, questioning, and rewarding.


    Here's what I cover with sales gamification expert Christopher Cumby in this episode:


    How can gamification be used to help improve company culture and employee engagement?What are the keys to high performance and how can individuals become more efficient and productive?How can businesses use AI technology to help their teams work smarter and more effectively?

    Christopher Cumby is an accomplished entrepreneur, business development consultant, and sales pro. Christopher wrote “The Success Playbook” and “How to be Kick-ass” to share his arsenal of practical, applicable success strategies with people who are ready to make a change and start living the life they want.


    His successful playbook - How to Be Kick-Ass has sold over 700 million and helped numerous companies and entrepreneurs achieve their sales goals.


    Christopher is also a 2x million-dollar commission owner and his first company launched across the multimillion-dollar market sales in less than six months.

    • 46 min
    How to create a customer service culture that drives growth and profits

    How to create a customer service culture that drives growth and profits

    Jonathan Shroyer, Chief Customer Experience Innovation Officer of Arise Virtual Solutions, is on a mission to turn customer service into a profit center but faces the challenge of overcoming organizational data silos, outdated CX tools, and prioritizing customer pain points to create a frictionless customer experience. You will learn how to create a customer service culture that will lead to growth and profitability.


    "If you invest money into customer service, customer experience, you're going to have longer retention tails and you're going to have, what did you say, 160% of revenue versus competitors. If you're willing to invest those two to $3, you're going to get $10 to $12 in output." - Jonathan Shroyer


    Jonathan Shroyer is the Chief Customer Experience Innovation Officer for Arise Virtual Solutions and has over 20 years of experience in the customer experience space. He is a big contributor in creating an advanced virtual first customer care platform for some of the biggest brands in the world, including Microsoft, AutoDesk, Postmates, and Caban.


    Jonathan Shroyer, the Chief Customer Experience Innovation Officer for Arise Virtual Solutions, has been in the gaming space for more than 10 years. He believes that gaming is at the forefront of all the great adoptions of future innovations and that customers need support and service. Jonathan has developed a way to mathematically prove that customer experience can be a profit center and not just a cost center. He has created a Customer Outcome Score and focuses on four or five metrics including customer satisfaction and product adoption and retention. By using leading indicators in this way, customer service teams can be nimble and take action in real time to generate profit and ensure customer satisfaction.


    In this episode, you will learn the following:


    1. How can companies turn customer experience into a profit center?


    2. What are the challenges faced by organizations while trying to create a frictionless customer experience?


    3. How can companies use metrics to measure customer outcomes and optimize customer experience?

    • 39 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

1981Southbay ,

Great show with tons of value!!

This show has great guests and the host asks amazing questions. Every episode is packed with value.

Amber Hinds, Equalize Digital ,

Thoughtful questions and insightful guests

I was invited on Vinay’s podcast as a guest to speak about website accessibility and how businesses can make their websites more accessible. Vinay told me it was a new topic for him, but he obviously had done a ton of research before we recorded. He asked incredibly thoughtful questions and added a ton of insight from the business perspective. I have such positive experience that I listened to a few episodes and now am hooked. The guests he brings on provide a ton of value and there are takeaways that apply to my business in every episode I listen to. Highly recommend.

gabecarbonara ,

Love this show!

Truly an excellent podcast! Please keep up the great work!

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