One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context.
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Thanks to Artlist’s library of sound effects and McDonald's, State Farm, and Nationwide for always having great sonic branding work to use for examples.
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This episode was a reboot and a rework from a previous article that I wrote back in 2022.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Information
- Show
- FrequencyUpdated Daily
- PublishedFebruary 27, 2024 at 9:10 AM UTC
- Length16 min
- Season7
- Episode124
- RatingClean