There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and share what I find fascinating and useful so that you can better market your products and brands.
Dreamr Productions creates sonic branding and sound identities for companies, brands, and events. For more information, you can email firstname.lastname@example.org
Episode 92- What Is Synthetic Voice (Part One)
What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and giving a voice identity, utility vs. humanity, and concatenative speech synthesis vs. machine learning models.
Episode 91- What Is Sonic Branding (Part Two)
What Is Sonic Branding (Part Two) with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution.
Episode 90- What Is Sonic Branding (Part One)
What Is Sonic Branding (Part One) with Daniel Jackson of Sonicbrand. We talked about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created.
Episode 89- What Is Sensory Marketing (Part Two)
What Is IVR and Sensory Marketing Part Two with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection.
Episode 88- What Is Sensory Marketing (Part One)
What Is IVR and Sensory Marketing Part One with Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective.
Episode 87- What Is Voice Gaming (Part Two)
What Is Voice Gaming (Part Two) with Nick Sawka of Voice Spark Live. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy.