There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and share what I find fascinating and useful so that you can better market your products and brands.Dreamr Productions creates sonic branding and sound identities for companies, brands, and events. For more information, you can email email@example.com
Episode 57- Sonic Territories Explored With Sixieme Son (Part Two)
Today’s episode is the conclusion to my conversation with Valentin Fleur, Sixième Son's Head of Strategy and Managing Director of Canada. In 2020 alone, Sound in marketing is hugely important. People are not relating to brands in the same way as they did even one year ago. They are looking for transparency and honesty from brands. A more conversational driven marketing approach is necessary for the post pandemic consumer.
Episode 56- Sonic Territories Explored With Sixieme Son (Part One)
Today’s episode I spoke with Valentin Fleur of Sixième Son about sonic territory and DNA for a company or brand. Audio touchpoints are not only increasing but they are becoming smaller and smaller pockets of expression. If you have sonic territory understanding and a sonic DNA in place, you can then start building your “sonic device intimacy”.
Episode 55- Keri Roberts Sound Perspective (Part Two)
Today’s episode Keri Roberts and I talk about sonic branding and how to better understand it and how to “get started” creating your brand sound. We also talked directly to the voice community about being mindful of accessibility as well as simplifying our marketing to the non voice community.
Episode 54- Keri Roberts Sound Perspective (Part One)
Today’s episode I spoke with Keri Roberts. We spoke about inclusion and representation as well as how the voice community is advancing as a whole. Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast. She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend.
Episode 53- Directional Sound with Holosonics (Part Two)
Today’s Sound In Marketing episode concludes our talk about directional sound with Holosonics’ Joe Pompei. A lot of exciting examples of what is happening in the world of directional sound as well as a lot of future thoughts.
Episode 52- Directional Sound with Holosonics (Part One)
Today on the Sound In Marketing podcast, I spoke with Joe Pompei of Holosonics about directional sound. With only $2000 seed capital, Holosonics was created to commercialize directional sound technology. Holosonics is now the world leader in providing highly directional sound products, with thousands of installations worldwide.