When Your Business Gives You Lemons with Jenny Blake

When you’re in the midst of an overwhelming business challenge—your revenue plummets, your audience dries up, you can’t seem to make a sale—what do you do?

Award-winning author and podcaster Jenny Blake takes us through the messy middle, sharing her story of challenge, resilience and percolating without yet knowing the answer:

Why her first reaction to a pandemic-induced 80% revenue drop was “I wrote a book called Pivot—I’ve got this.”

How that reaction turned to “I couldn’t fake it anymore—I couldn’t pretend anymore. I didn’t have any hope left…” when she lost a six-figure client.

Channeling her angst and uncertainty into a popular (paid) substack as she semi-publicly worked through what to do next.

The health scare that made her dramatically change how she was working.

The glimmers of her next chapter—how they appeared and how she thoughtfully nurtures them.

LINKS

Jenny Blake Substack | Free Time | LinkedIn | Twitter | Instagram  

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Jenny is an author and podcaster who runs a Delightfully Tiny media company. She is the author of three award-winning books, including Free Time (Ideapress, 2022) and Pivot (Penguin/Random House, 2016). She hosts two podcasts with over two million downloads combined: the Webby-nominated Free Time for Heart-Based Business owners, and Pivot with Jenny Blake for navigating change.

On her Substack Rolling in Doh, she shares personal essays about the messier parts of running a small business.

She lives in New York City with her husband and her angel-in-fur-coat German shepherd Ryder.

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TRANSCRIPT

00:00 - 00:30

Jenny Blake: I have no judgment about anybody working at a job, but I get sick with that kind of work schedule or the meetings and calls. It drains me of all life, all the creative juice I have. It's just not the format. I've known that about myself. These are kind of the known variables. And yet, as you said, it's just so precarious. It's so touch and go. Even now, we're recording at the start of a month and I don't have the mortgage in the bank for 28 days from now. So where's that going to come from? I have

00:30 - 00:30

Jenny Blake: no clue.

00:36 - 01:16

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and