The Soloist Life

Rochelle Moulton
  • 5.0 (12)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Soloist Life

Meet revolution leaders, authors, and soloists who are kicking butt and taking names. Think stories and hard-won wisdom uncovered in real, gutsy conversations where we’ll uncover the very best ideas, strategies and mindset shifts to build your ideal life the soloist way.

  1. Experimenting With Your Business Model with Jessica Lackey

    3 DAYS AGO

    Experimenting With Your Business Model with Jessica Lackey

    When you started your business, you probably imagined steady revenue growth under your original business model—only to discover that the only way to grow the way you want is by experimenting! Business Coach Jessica Lackey (a McKinsey and Nike alum) shares her year-by-year experience in crafting her ideal business model: How she contracted for “bridge jobs” in Year 1 to ensure cash flow—and why she’d do it again. Year 2: building a “whale” delivery model with enough whales so you’re not overly dependent on any one. Why she pivoted from a 1-1 delivery model to group and membership options (and it wasn’t because she had a large email list). The pros and cons of running multiple revenue models as you pivot vs. making a faster shift. How building interchangeable assets allows you to leverage your authority faster. LINKS Jessica Lackey Website | LinkedIn | Twitter | Instagram Rochelle Moulton Email List | LinkedIn | Twitter | Instagram BIO Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. BOOK A STRATEGY CALL WITH ROCHELLE RESOURCES FOR SOLOISTS Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau. Soloist Events: in-person events for Soloists to gather, connect and learn. The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority. TRANSCRIPT 00:00 - 00:19 Jessica Lackey: I had a social media team, but I actually dropped Instagram in 2023 and I stopped doing as much LinkedIn. And I really focused on those marketing platforms that took more time, but had a bigger result. So again, I write once a week, I guess teach once a month. And people are like, you do that for free? I'm like, well, yeah. 00:24 - 01:05 Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, where we're all...

    35 min
  2. Getting Your Finances Straight For A New Year

    NOV 7

    Getting Your Finances Straight For A New Year

    If this last year was NOT smooth sailing for your Soloist business finances, now is an ideal time to pave the way to better. There’s still time to avoid unpleasant surprises (think giant tax bills) and start streamlining your financial life before year-end: The five strategic pieces of information you want in your hands before year-end. How to think about your financial team (and why it’s worth investing in the right experts). How a financial surprise made me completely shift how I managed my business cash flow.Why you want to build a cash reserve for your business and a resource to get you started. LINKS Rochelle Moulton Email List | LinkedIn | Twitter | Instagram Consultants + Money podcast episode on cash reserves (Erica Goode) BOOK A STRATEGY CALL WITH ROCHELLE RESOURCES FOR SOLOISTS Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau. Soloist Events: in-person events for Soloists to gather, connect and learn. The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority. TRANSCRIPT 00:00 - 00:43 Rochelle Moulton: Think of it like a non-emergency emergency fund for your business. It's a way to smooth out the inevitable cash flow variations in our kinds of businesses. And once you fully fund a cash reserve, I can guarantee you will like the comfort and freedom that it provides. Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and today I want to talk to you about getting your finances straight. It's late October as I'm recording this and it's the perfect time to get both strategic and tactical 00:43 - 01:18 Rochelle Moultob: as you pave the way for the year you want for your business and for your life. So let's start with the strategic. Okay, at this point in the year, you wanna have several things in the bag. 1, you want a reasonable idea of your current and projected financial position. That means how much revenue have you already closed and what's likely to hit before year end. Same thing with your expenses so you can get a feel for your bottom line year. It also means how much more can you tuck away in your taxed advantage solo 401k. Now 01:18 - 01:59 Rochelle Moultob: remember, you can make additional employer contributions above and beyond your salary deferrals. Don't have a solo 401k yet? Talk to your financial advisor or your CPA about the best options for you. Contributing consistently to your 401k is a baller move, especially for soloists since we don't have anyone funding our future life but ourselves. 2, take this understanding and

    9 min
  3. When Your Business Gives You Lemons with Jenny Blake

    OCT 31

    When Your Business Gives You Lemons with Jenny Blake

    When you’re in the midst of an overwhelming business challenge—your revenue plummets, your audience dries up, you can’t seem to make a sale—what do you do? Award-winning author and podcaster Jenny Blake takes us through the messy middle, sharing her story of challenge, resilience and percolating without yet knowing the answer: Why her first reaction to a pandemic-induced 80% revenue drop was “I wrote a book called Pivot—I’ve got this.” How that reaction turned to “I couldn’t fake it anymore—I couldn’t pretend anymore. I didn’t have any hope left…” when she lost a six-figure client. Channeling her angst and uncertainty into a popular (paid) substack as she semi-publicly worked through what to do next. The health scare that made her dramatically change how she was working. The glimmers of her next chapter—how they appeared and how she thoughtfully nurtures them. LINKS Jenny Blake Substack | Free Time | LinkedIn | Twitter | Instagram   Rochelle Moulton Email List | LinkedIn | Twitter | Instagram BIO Jenny is an author and podcaster who runs a Delightfully Tiny media company. She is the author of three award-winning books, including Free Time (Ideapress, 2022) and Pivot (Penguin/Random House, 2016). She hosts two podcasts with over two million downloads combined: the Webby-nominated Free Time for Heart-Based Business owners, and Pivot with Jenny Blake for navigating change. On her Substack Rolling in Doh, she shares personal essays about the messier parts of running a small business. She lives in New York City with her husband and her angel-in-fur-coat German shepherd Ryder. BOOK A STRATEGY CALL WITH ROCHELLE  RESOURCES FOR SOLOISTS Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau. Soloist Events: in-person events for Soloists to gather, connect and learn. The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority. TRANSCRIPT 00:00 - 00:30 Jenny Blake: I have no judgment about anybody working at a job, but I get sick with that kind of work schedule or the meetings and calls. It drains me of all life, all the creative juice I have. It's just not the format. I've known that about...

    51 min
  4. Get Yourself Booked On Podcasts

    OCT 24

    Get Yourself Booked On Podcasts

    Being a podcast guest pays some excellent dividends: introducing you to new audiences, practice delivering your point of view and honing your message for starters. But how do you get yourself booked? The qualities that will make you a solid, bookable podcast guest. The 5-step system to get consistent results to your podcast guesting requests. The one thing you must have before pitching yourself to a single podcast. Why smaller, niche podcasts may be ideal, especially when first starting to guest. How to craft your pitch—and the 3 paragraph format to improve your chances of a YES. LINKS Rochelle Moulton Email List | LinkedIn | Twitter | Instagram BOOK A STRATEGY CALL WITH ROCHELLE  RESOURCES FOR SOLOISTS Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau. Soloist Events: in-person events for Soloists to gather, connect and learn. The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority. TRANSCRIPT 00:00 - 00:42 Rochelle Moulton: The best pitches are short, impactful, and do not make the host do any work to say yes, because the second you require them to do work, your chances of a yes drop dramatically. Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Molten and today I want to talk about getting yourself booked on podcasts. Now, maybe it's because I've seen some of the most god-awful pitches in the 7 plus years I've been hosting podcasts. I so don't want you to write pitches like those. But it's 00:42 - 01:23 Rochelle Moulton: really because I believe in the merits of guesting on podcasts, even when, maybe especially when, you're not hosting a show of your own. Being a solid podcast guest pays all sorts of dividends in terms of introducing you to new audiences, filled with potential clients and buyers. You also get to practice delivering your point of view and honing your message, becoming a better communicator of your message in the process. Now, what do I mean by being a solid podcast guest? Well, you like to be interviewed and have a conversation. You have some compelling stories to share and 01:23 - 02:04 Rochelle Moulton: you have something valuable to teach. If all you're trying to do is sell your services or products and you genuinely don't like to be interviewed or share stories or teach something valuable, podcast guesting is not a good strategy for you. But if you wanna do more guesting, it helps to create a very simple system, 1 that you can partially outsource if you like to get consistent results. And think of it as 5 steps. So number 1, decide why you want to be on podcasts. Number 2, Research

    17 min
  5. AI Use Cases For Soloists with Heidi Araya

    OCT 17

    AI Use Cases For Soloists with Heidi Araya

    You’ve heard the hype about AI, but how can you tactically and strategically use it to manage and grow your Soloist business? Global AI consultant Heidi Araya—who says “experts should be experts, not task-jugglers”—gets highly specific on how we can best use AI right now: Why your most productive use of AI starts with where friction currently lies in your business. Saving time: buying or building AI assistants for the time-intensive tasks typical with knowledge work. Creating a “librarian” to answer questions from your existing content—internally, externally (with or without monetizing). Protecting your proprietary content from being used to train large learning models (LLMs). Strategic use cases that may surprise you (and replace the thousands of dollars you might otherwise spend to uncover this data). LINKS Heidi Araya Website | LinkedIn Rochelle Moulton Email List | LinkedIn | Twitter | Instagram BIO Heidi Araya is a global consultant, keynote speaker, and patented inventor who has dedicated her decades-long career to driving multimillion-dollar business improvements using a people-first approach. Fueled by a desire to continuously learn and push boundaries, Heidi pivoted from leading large scale change initiatives inside organizations and has embarked on her third career, first upskilling in AI and then starting her own AI Agency. Leveraging her deep expertise in business operations, coaching, and change management, she now empowers solopreneurs, startups, and small businesses to unlock their full potential in the AI era. Heidi's passion lies in bridging the gap between cutting-edge AI technology and practical applications for small businesses. She doesn't just talk AI, she implements it. Her people-centric approach focuses on AI enablement, AI automation, and productivity coaching, allowing smaller businesses to compete with larger corporations. When she's not empowering businesses with AI, she enjoys raising butterflies, tackling home improvement projects, and staying active. BOOK A STRATEGY CALL WITH ROCHELLE RESOURCES FOR SOLOISTS Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau. Soloist Events: in-person events for Soloists to gather, connect and learn. The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority. TRANSCRIPT 00:00 - 00:18 Heidi Araya: I had 1 creative agency who their clients were asking for competitor insights. So it could go out and actually look for the competitors on the internet and...

    34 min
  6. Pulling Yourself Out Of A Slump

    OCT 10

    Pulling Yourself Out Of A Slump

    This episode is inspired by a listener question that I’ve been hearing a lot lately: how can you pull yourself out of a slump? And does a prolonged slump mean you’re not cut out to be a Soloist? The gift (and the hidden cost) of a great first year as a Soloist. Why hitting the wall—where your revenue tanks or plateaus—happens, especially with new-ish Soloists. When it’s time to invest in positioning yourself appropriately and developing a sales system to consistently fill your pipeline. One simple action to ensure you’re ready to turn around a difficult revenue situation. Why it’s never too late to niche down—and how to do it without wasting months getting it right. LINKS Rochelle Moulton Email List | LinkedIn | Twitter | Instagram BOOK A STRATEGY CALL WITH ROCHELLE RESOURCES FOR SOLOISTS Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau. Soloist Events: in-person events for Soloists to gather, connect and learn. The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority. TRANSCRIPT 00:00 - 00:45 Rochelle Moulton: If you haven't honed your messaging to focus on your ideal clients and buyers, and you haven't built a recurring system to find, nurture, and close those people, eventually you'll hit that wall. Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton. And today I want to share a listener question about pulling yourself out of a slump because I've been hearing variations on this lately and it's worth addressing. So this particular question goes like this. I'm feeling stuck in my business and I just don't know what 00:45 - 01:21 Rochelle Moulton: to do next. In the past, I hit over $100, 000 in revenue easily. And 2 years ago, I broke $200, 000 for the first time and I was thrilled. The last year though, has been pretty miserable. I just barely hit $100, 000 in 2023 and I won't in 2024 unless something changes dramatically. Is this a sign I need to go get a job or is this fixable? Okay, so let's call this person Chris because they didn't want to identify themselves in the show. Chris and I tossed a few emails back and forth, and this is what 01:21 - 01:57 Rochelle Moulton: else I learned that I think is important to talk about what to do next. 1, Chris is a B2B consultant with a respectable level of expertise, about 8 years in their specialty. 2, if we were to look at Chris's website and social media, we'd see they focus more on talking about their expertise versus identifying their ideal client and the specific problems they solve. 3, Chris has been in business for almost 4 years and they need about $100, 000 in...

    11 min
  7. Embracing Neurodiversity with Diann Wingert

    OCT 3

    Embracing Neurodiversity with Diann Wingert

    Does your brain seem to work differently than those around you—maybe you even went solo so you could operate at your best? Coach (and former psychotherapist) Diann Wingert shares her experience advising the neurodiverse: Neurodiversity—what it is, why it’s a spectrum and how experts look at it today (hint: don’t think of it as a disorder). Why so many neurodiverse people become entrepreneurs—and serial entrepreneurs. The signs you might be on the ADHD spectrum (and what to do with that if you are). How understanding the unique challenges and opportunities of how your brain works plays into the design and success of your Soloist business. Why radical self-acceptance—whether you’re neurodiverse or not—is the way to go. LINKS Diann Wingert Shiny Objects | LinkedIn | Instagram Rochelle Moulton Email List | LinkedIn | Twitter | Instagram BIO After a twenty-year career as a psychotherapist and mental health administrator, Diann pivoted into business strategy and coaching for neurodivergent entrepreneurs. Her passion is helping those who think differently build a profitable, sought-after business based on their unique brilliance. Diann has extensive experience working with neurodivergent individuals, especially those who are gifted, ADHD, or both. On the personal side, Diann loves dark fiction, strong coffee, and laughing out loud. She is also a Peloton enthusiast, practicing Buddhist, and host of the newly re-branded ADHD-ish podcast. BOOK A STRATEGY CALL WITH ROCHELLE RESOURCES FOR SOLOISTS Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau. Soloist Events: in-person events for Soloists to gather, connect and learn. The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority. TRANSCRIPT 00:00 - 00:25 Diann Wingert: Understanding, oh, there is a name for my difference. I am actually neurodivergent. I've always known I was different. And trust me, if you're listening to my voice and you are neurodivergent, You've always known it. We know we're different, but if we don't know why, what most people do is go to shame. 00:30 - 00:45 Rochelle Moulton: MUSIC Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I'm so happy to welcome my new pal, the incomparable Diann  Wingert. 00:45 -...

    38 min
  8. Why Your Voice Needs To Be Out There

    SEP 26

    Why Your Voice Needs To Be Out There

    If you’ve ever hesitated to put your voice “out there” because you’re not the “right” size, shape, age, race, gender, orientation, know that you’re not alone. But it’s time to step up and be heard: Why it’s harder to sashay on stage with your megaphone when you’re different from the norm in your community (and yet you’ll be more memorable when you do). How creating a routine—a schedule—can keep the fear harnessed. Enlisting a partner(s)-in-crime to push you forward or back you up. Scoping out the “competition” to remind yourself of how you’re different—and why you need to publish. Using archetypes to rise above traditional thinking and claim a unique niche in your marketplace. LINKS Rochelle Moulton Email List | LinkedIn | Twitter | Instagram BOOK A STRATEGY CALL WITH ROCHELLE RESOURCES FOR SOLOISTS Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau. Soloist Events: in-person events for Soloists to gather and learn. The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority. TRANSCRIPT 00:00 - 00:39 Rochelle Moulton: Walking into a gym full of more or less fit people when you're struggling with your weight and fitness requires a certain kind of courage. The wrong coach, and I've witnessed a few of them, could easily make you turn around and never come back. Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton. And today, I want to tell you a quick story and then talk about why your voice needs to be out there and we can talk a little bit about the how. So I 00:39 - 01:14 Rochelle Moulton: go to a gym where you have the option of buying sessions with 1 of their staff personal trainers. Now I've been a member there for about 5 years, so I've seen trainers come and go. And with few exceptions, they're usually in their 20s or early 30s, incredibly fit with the patience to work with whoever walks through the door. Sometimes, when I have nothing better to do, I eavesdrop on their conversations with clients to hear how they encourage or explain or just shoot the breeze. And it's kind of fun, you know, professionally really to see their techniques 01:15 - 01:52 Rochelle Moulton: and personality and action with all different kinds of people. But every once in a while, an outlier shows up. And I've been watching this 1 guy who's been around maybe a year. He doesn't look like any of the usual characters. He appears maybe 30 to 40 pounds overweight, and he wears their uniform in a baggy style, not like any of the other gym gods. And he seems like a nice enough guy, and he has 1 of the most infectious laughs I've ever heard. But I...

    10 min
See All (51)

Trailer

5
out of 5
12 Ratings

About

Meet revolution leaders, authors, and soloists who are kicking butt and taking names. Think stories and hard-won wisdom uncovered in real, gutsy conversations where we’ll uncover the very best ideas, strategies and mindset shifts to build your ideal life the soloist way.

Information

  • Creator
    Rochelle Moulton
  • Years Active
    2023 - 2024
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Rochelle Moulton
  • Show Website
    The Soloist Life

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada