Software entrepreneur, author, and investor Rob Walling joined me on Ditching Hourly to explain why faster software development does not remove the need to validate a software product idea before building it. We talked about the future of SaaS in the age of AI, the 2-20-200 validation framework, customer conversations, finding ideas, turning client work into a product, starting marketing early, choosing an ideal customer profile, competitive research, and the advantages of vertical vs orthogonal vs horizontal product positioning. 00:00 - Meet Rob Walling01:28 - Idea to Traction02:45 - Who Builds SaaS Now?05:18 - SaaS in the Age of AI09:23 - Validate Before You Build16:29 - Better Customer Conversations17:47 - Finding and Choosing Ideas20:46 - Turning Client Work into SaaS26:24 - Market from Day One28:53 - Find and Refine Your ICP32:09 - Competitive Research and Positioning35:48 - The DNA of a Great SaaS Business38:26 - Vertical, Horizontal, and Orthogonal SaaSRob Walling is a software entrepreneur, author, and investor. He hosts Startups for the Rest of Us, a podcast he said has run for 16 years, and co-founded TinySeed, where he invests in SaaS bootstrappers. He started Drip in 2012 and sold it in 2016. Idea to Traction is his sixth book and revisits the early stages of software entrepreneurship. Learn more and pre-order the book at Idea to Traction. ---- I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline." If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you. We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM. For all the details and to reserve your seat, just click the link below: Reserve Your Seat In Providence Now » Hope to see you in Providence on Dec 9 and 10!