Where The Real AI Revolution Is Happening Now in Hospitality - Stuart Greif, Forbes Travel Guide

In this episode, Stuart Greif, Executive Vice President and Chief Strategy, Innovation, and Operating Officer at Forbes Travel Guide, shares his perspective on the biggest opportunities for AI in hospitality.

Listeners will learn:

• Why human connection and the "psychic kick" of serving others is still at the heart of hospitality (01:28)
• How AI can free up time and resources for hotel staff to focus more on engaging with guests by automating time-consuming administrative tasks (03:33)
• Examples of how AI is being used to improve productivity and the guest experience, such as summarizing key information for travel agents (05:33)
• The importance of identifying specific, repetitive tasks that can be automated with AI rather than trying to map the entire organization at once (08:03)
• How starting with a small number of tasks and iteratively improving AI solutions can lead to significant time savings (08:55)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands