Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead

Tom is 20+ years into strategy work and now runs brand strategy at Re in Sydney, Australia. He's worked in the UK, NYC, and Sydney. We discuss: - The blindspots of different types of agencies doing brand strategy - How complexity has earned many companies money - The return to simplicity in strategy You can find Tom here: https://twitter.com/thepunkrockshop For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.