Why Certification Matters in Mortgage Banking ft. Leora Ruzin

In this insightful episode of The MikedUp Show, we sit down with Leora Ruzin, CMB, AMP, an experienced lending executive and the Founder of Ruzin Creative, LLC. Leora’s 15-year journey in the mortgage industry has been characterized by a steadfast commitment to professionalism, personal growth, and advocacy for responsible lending practices. With her unparalleled expertise in mortgage production, secondary marketing, compliance, underwriting, and a rich background in managing end-to-end operations within the Credit Union space, Leora’s impact is felt across the mortgage sector.

Throughout the episode, Leora offers a deep dive into the true value of certifications within the industry, particularly the Certified Mortgage Banker (CMB) designation. She shares her insights on what the CMB title signifies, emphasizing that it’s more than just a credential—it’s a statement of dedication and integrity within a complex, ever-evolving field. Leora recounts her experience as a long-standing member of the Mortgage Bankers Association (MBA), highlighting the role that MBA plays in supporting mortgage professionals, addressing industry challenges, and upholding standards of excellence. Leora’s commitment to advocacy is palpable as she describes attending nine straight MBA Advocacy Conferences in Washington, D.C., where she championed initiatives to strengthen the industry for professionals and consumers alike.

The conversation extends beyond professional achievements. Leora brings a unique perspective, shaped by her experience as a U.S. Army veteran and a survivor of both cancer and personal trauma. These experiences have forged a resilience and empathy that drive her mission to help others achieve financial freedom and overcome life’s challenges. Her advocacy work is underpinned by a passion for housing finance reform, a commitment to common-sense credit policies, and an unrelenting belief in the potential of the American dream. Leora discusses the importance of creating inclusive environments within mortgage firms, encouraging firms to invest in employees as they would in a family, fostering both growth and mutual respect.

In this episode, we examine the impact of industry cycles on hiring practices and the inherent volatility in staffing within mortgage companies. Leora speaks candidly about the industry's tendency to hire and fire staff as the market fluctuates, urging leaders to take a more considered approach to recruitment. By advocating for employees’ long-term growth and viewing them as valued members of an organization’s ecosystem, Leora makes a case for stability and authentic relationships in the workplace.

Leora also sheds light on the barriers that prevent many from accessing Mortgage Bankers Association membership, especially within smaller firms or among entry-level professionals. She calls for broader access to MBA’s resources through programs like the Passport Membership, which can provide industry newcomers with invaluable exposure to industry knowledge, networking, and growth opportunities.

This conversation with Leora Ruzin is as much a call to action as it is a look into her own story. Whether you are a seasoned mortgage professional, a newcomer, or simply interested in the dynamics of the mortgage industry, this episode offers valuable insights into the need for purpose-driven leadership, a commitment to community, and the pursuit of financial freedom.