Why Global Ad Agencies Still Want Their Say in the Digital ID Wars

Erin Matts, Global Chief Experience Officer at OPMG (Omnicom Precision Marketing Group), dives into the ongoing industry battles regarding how digital ad targeting will operate thanks to Google and Apple’s recent update to privacy guidelines. Matts believes that media buying agencies shouldn’t be counted out, especially based on their proximity to clients’ businesses and their deep investments in data science.

Guest: Erin Matts

Host: Mike Shields

Producer: Kenya Hayes