Why Isn't It Working #028 - Ryan Yackel VP of Marketing @ Keyfactor Talking Marketing & Positioning Why Isn't It Working - Business & Tech Podcast

This is an episode of “Why Isn't It Working - Business & Tech Podcast” with hosts Karl Wood, Michael Hamilton and guests.

Today’s guest is Ryan Yackel. Vice President of Marketing @ Keyfactor. Ryan has assisted companies such as Macy's, QA Symphony & Tricentis to reach their optimal market goals.

Keyfactor is the leader in cloud-first PKI as-a-Service and crypto-agility solutions. Their Crypto-Agility Platform empowers security teams to seamlessly orchestrate every key and certificate across the entire enterprise. They help customers apply cryptography in the right way from modern, multi-cloud enterprises to complex IoT supply chains. With decades of cybersecurity experience, Keyfactor is trusted by more than 500 enterprises across the globe..

In this conversation we discuss Ryan's journey to date, the challenge in digital marketing strategies today, his personal experience in growing start-ups into enterprise companies, common industry pain points, the ever changing landscape in your marketing strategy, when to sell and not to sell, the focus on business outcomes when selling a technical product and much more.

Ryan can be reached through:
Linkedin: https://www.linkedin.com/in/ryanyackel/
Business Website: https://www.keyfactor.com/

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Why Isn't It Working - Business & Tech Podcast details:

Join Karl Wood & Michael Hamilton to discuss all things business and technology. The guys will bring you stories from the business side of tech.

With over 30 years of combined experience with strategic business & IT delivery. Karl and Michael will bring their true insights into IT and how they can help with your business.

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