Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Elite Agent
  • 4.5（4則評分）
  • 職業
  • 每週更新

Thought Leaders – Real Estate Re-imagined spotlights the outside-the-box minds rewriting how property is sold, leased and managed worldwide. Host Samantha McLean, editor of Elite Agent, shares frank, inspiring conversations with real estate practitioners as well as founders and entrepreneurs from outside the industry. Expect actionable playbooks on AI-powered prospecting, climate-change resilience, brand storytelling, next-gen leadership and talent retention. Each episode distils data and tactics you can apply immediately—whether you’re chasing your first million in GCI, steering a multi-office network or craving a better work-life balance. Subscribe to reimagine what’s possible and thrive in real estate’s new era.

  1. How AI Doubled Real Estate Leads in 12 Months

    3 天前

    How AI Doubled Real Estate Leads in 12 Months

    Shawn Hayes transformed LJ Hooker Southwest WA from a single office to a 4-location, 73-person operation – and AI tools played a massive role in their growth. Here's exactly how they did it. Key Takeaways: SMS campaigns sharing neighbourhood sales data get 10x more responses than "want an appraisal?" messages AI doesn't replace the personal touch – it creates more time for meaningful connections One-on-one training beats group sessions for tech adoption Start with early adopters, let success stories convert the sceptics Chapters Chapters 00:01:28 From trainee to operations manager – Shawn's 23-year journey 00:03:50 The Darwin market surprise – high-rise apartments and off-the-plan sales 00:06:53 Current operation: 73 staff across 4 offices 00:09:24 First AI experiments – from fear to amazement 00:12:16 The indispensable AI tool: Rita SMS automation 00:14:25 Pull vs push marketing – why value-first messaging works 00:18:36 How AI handles responses (and when humans take over) 00:21:03 The "suggested call list" feature that finds hidden opportunities 00:24:29 Four types of AI users in organisations 00:26:21 30-minute one-on-one training sessions that actually work 00:30:04 Measuring AI impact on appraisal requests 00:31:35 GoList: The lead allocation tool that saves hours daily 00:35:03 Implementation advice: Soft intros beat hard sells 00:40:25 Why personal touch matters more in an AI world Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) RiTA – SMS automation and lead nurturing (https://www.cotality.com/au/products/rita) GoList – AI-powered lead allocation system (https://www.golist.com.au/) Rex Software – Property management and CRM platform (https://www.rexsoftware.com) REIWA Innovate Conference – A ground-breaking event about the future of Real Estate (https://members.reiwa.com.au/s/innovate) Ready to Harness AI to Win More Listings? Get our free 5-day AI Crash Course and learn how to avoid 5 expensive business mistakes that lead to wasted time, lost listings and missed deals. Sign up now: https://aicourse.eliteagent.com/ About Shawn Hayes Regional Operations Manager at LJ Hooker Southwest WA. 23 years in real estate, from receptionist to managing 73 staff across Bunbury, Collie, Busselton and Dunsborough offices. LinkedIn: (https://www.linkedin.com/in/shawn-hayes-528829115/) Facebook: Shawn Hayes – LJ Hooker Property South West (https://www.facebook.com/profile.php?id=61578757919631) Website: LJ Hooker Southwest WA (https://southwestwa.ljhooker.com.au/) Contact: 08 97 91 6880 Email: shawn.hayes@ljhsouthwest.com.au About Thought Leaders The weekly show where Australia's top real estate operators reveal how they're reinventing the industry. Hosted by Samantha McLean, featuring practical strategies from agents, agency owners, and industry innovators who are driving measurable results. Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropTech #AustralianRealEstate #ShawnHayes #SamanthaMcLean #LeadGeneration #PropertyManagement #RealEstateTraining #TeamManagement #LJHooker #SMSMarketing

  2. Edge Case Debate: Should Million-Dollar Agents Get Special Treatment? Dom Thurbon vrs Fiona Blayney

    9月5日

    Edge Case Debate: Should Million-Dollar Agents Get Special Treatment? Dom Thurbon vrs Fiona Blayney

    We convinced two brilliant minds to argue opposite sides of one of the most controversial topics in real estate! What happens when you take a commonly held belief in the industry and get two brilliant minds to defend positions they might not even believe? Welcome to EDGE CASE – where we test assumptions and expose what people REALLY think. TODAY'S BIG QUESTION: "Do star agents deserve special treatment, even if it ruffles feathers?" THE TWIST: They flipped a coin to decide who would argue which side. One of them is arguing AGAINST their actual beliefs. You won't know who until the "truth reveal" at 45:00. IN THIS ROUND Dom "The Dominator" Thurbon – World top 10 debater, sold his company to EY, PM One Conference MC. Fiona Blayney – 30-year industry veteran who's pretty much seen it all, creator of PM One Conference. WHY EDGE CASE EXISTS: We're here to challenge traditional thinking in an era of disruption and change. Each Edge Case episode takes a controversial statement that the industry whispers about but never properly debates. We convince brilliant minds to argue BOTH sides – expanding how we all think about the biggest challenges facing property. This is intellectual combat designed to make the entire industry smarter. THE FORMAT:  Round 1: Opening arguments Round 2: Cross-examination Round 3: Evidence bombs Round 4: Direct confrontation Round 5: Rebuttals Round 6: TRUTH REVEAL (they drop the act)  VOTE: Should YOUR million-dollar agents get million-dollar treatment? Cast your vote in Monday's Elite Agent Brief (thebrief.eliteagent.com) SUBSCRIBE: For more Edge Cases coming your way. Connect with Dom Thurbon Website: www.domthurbon.com and www.alchemylabs.net LinkedIn: www.linkedin.com/in/dominic-thurbon-95b56836/ Connect with Fiona Blayney Website: www.realplus.com.au and pm1.com.au LinkedIn: www.linkedin.com/in/fionablayney/ Join Fiona Blayney and Dom Thurbon at the PM One Conference in Sydney! Get your tickets here: www.pm1.com.au Chapters Chapters 00:00:00 Introduction: Should your million dollar agents get million dollar treatment? 00:00:38 Meet the Host and Debaters 00:05:28 Debate Setup: Choosing the Controversial Topic 00:09:37 Opening Statements: Affirmative vs. Negative 00:15:10 Round 2: Question Time and Clarifications 00:24:44 Round 3: Data, Evidence, and Industry Research 00:30:55 Rapid Fire Scenarios and Real-World Dilemmas 00:36:50 Truth Reveal: What Do They Really Think? 00:44:21 Leadership Advice and Sustainable Team Performance 00:49:31 Closing Thoughts Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag Linkedin: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #FionaBlayney #DomThurbon #PMOne #EdgeCase #RealEstateManagement

  3. Why Most Agents Fail at Nurturing Clients (And How to Beat Stronger Competitors) - with Adam Joske

    8月15日

    Why Most Agents Fail at Nurturing Clients (And How to Beat Stronger Competitors) - with Adam Joske

    Ever wondered why some agents consistently win listings while others struggle month after month? The answer isn't better presentation skills or flashy marketing – it's mastering what Adam Joske calls "the biggest hole in our business." Adam Joske isn't your typical real estate coach. This REIV Residential Salesperson of the Year (2015) built a database of 4,000 contacts with 90% accuracy, consistently beating stronger presenters by playing the long game. After spearheading Belle Properties' Victorian expansion and breaking records for over 25 years, Adam now works intensively with just a handful of agents at a time – helping them double their income by fixing the industry's nurture problem. What you’ll learn in this episode of Thought Leaders Why the 6 month - 2 year period is where 90% of agents disappear – and how to dominate this space From A to Advocate – Adam’s database categorisation system, and how he segments 4,000 contacts for targeted communication How to turn your newsletter into a revenue stream with local business partnerships AI-powered efficiency - Create market reports in 5 minutes using ChatGPT and CoreLogic data Why throwing money at sporting clubs fails – and what community involvement works instead Chapters Chapters 00:00:50 The lightbulb moment: Identifying the industry's biggest hole 00:04:40 How to beat stronger presenters every time using systematic nurture 00:09:10 Building a 4,000-contact database with 90% accuracy 00:14:40 Segmentation strategy: Sending relevant listings to targeted audiences 00:16:30 Market reports that work: Facts over fluff approach 00:19:00 Ron's transformation: Reconnecting with 1,000 past clients 00:24:20 The A to Advocate categorisation system explained 00:34:50 Newsletter sponsorship: Getting local businesses to fund your marketing 00:39:10 First steps to building your nurture system Subscribe for weekly real estate insights that ambitious agents use to build competitive advantage. Hit the notification bell to never miss strategies from industry thought leaders. About Adam Joske Multi-award winning Melbourne real estate leader with 30+ years selling experience. Now operates as freelance consultant working with select agents to implement systematic client nurturing. His approach focuses on relationship building over lead generation, helping agents create predictable income streams through database mastery. Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) Cotality (formerly CoreLogic Australia) - Property data and analytics provider (https://www.cotality.com) Connect with Adam Joske LinkedIn: https://www.linkedin.com/in/adamjoske/ Facebook: https://www.facebook.com/adam.joske/ Instagram: https://www.instagram.com/adam_joske/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #AdamJoske #RealEstateCoaching #ClientNurture #DatabaseManagement

  4. Follow Your Dreams Sounds Like Cliché - Here's Why It's Not | Antonia Mercorella

    8月7日

    Follow Your Dreams Sounds Like Cliché - Here's Why It's Not | Antonia Mercorella

    “Be a trailblazer - not a follower!” That's Antonia Mercorella's advice for standing out by 2032. As the CEO who modernised a 100-year-old institution, she knows something about thinking differently. Antonia Mercorella didn't follow the traditional path to becoming Australia's most influential real estate institute CEO. As Queensland's first female and youngest REIQ leader, she's spent 10 years proving that sustainable change starts with solid foundations – not flashy initiatives. From theatre stages to courtrooms to boardrooms, her unconventional background equipped her with the negotiation skills and communication expertise that transformed a century-old institution into Australia's most forward-thinking industry body. Essential Insights for Real Estate Leaders Why "boring" governance work creates competitive advantage The member vs non-member decision that changed everything AI implementation guidelines with legal safeguards – consent-based approaches that protect your business Cross-industry learning strategies for staying ahead of market shifts (why real estate agents should study medicine and other sectors) Leadership development pathways for women in real estate (practical mentoring approaches that work) Chapters Chapters 00:00:00 Introduction and Guest Overview 00:03:33 Antonia’s Early Career and Pivot to Theatre 00:06:14 Lessons from Theatre, Communication, and Negotiation 00:15:38 Modernising the REIQ: Foundations and Governance 00:20:44 Innovation, Technology, and Realworks Platform 00:24:47 Seller Disclosure Law Reform and Compliance 00:30:35 Mandatory CPD and Elevating Professionalism 00:34:50 AI, Data Privacy, and the Future of Real Estate 00:40:30 Preparing for the Future: Olympics, Trends, and Trailblazing 00:44:09 Women in Leadership and Mentoring the Next Generation 00:48:16 Final Reflections and Takeaways 🎯 Who this is for: Agency principals ready to build foundations for the next decade, not just chase this year's trends. Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) RealWorks - An e-signature and forms platform supported by real estate institutes, used by nearly every practitioner in Queensland for compliance and contracts. (https://www.realworks.com.au/) Training & Education: Alternative Dispute Resolution (ADR) Training: A type of training focused on conflict resolution, negotiation skills, and mediation that Antonia found incredibly beneficial. Mandatory CPD (Continuing Professional Development): Compulsory training for real estate professionals in Queensland, covering risk/compliance and other flexible topics like negotiation and marketing. Steve Jobs' University Address: Antonia references a famous speech by Steve Jobs about connecting the dots in one's career journey. (https://www.youtube.com/watch?v=5BSbOc5VYY8) Organisations & Government Bodies Real Estate Institute of Queensland (REIQ) - QLD's peak real estate industry body, representing the profession for more than 100 years. (https://www.reiq.com/) The Forgotten Women Charity: An organisation for which Antonia serves as an ambassador to champion diversity. (https://www.theforgottenwomen.org.au/) Connect with Antonia Mercorella LinkedIn: https://www.linkedin.com/in/antonia-mercorella-8b516a43/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropTech #AustralianRealEstate #RealEstateLeadership #WomanInRealEstate #LeadershipDevelopment

  5. How to Use AI to Become More Human (Not Less) – with Tara Christianson

    8月1日

    How to Use AI to Become More Human (Not Less) – with Tara Christianson

    Can AI Replace Real Estate Relationships? What if the secret to thriving with AI isn't learning to be more like a machine – but discovering how to be more authentically human? That's the counterintuitive insight from Tara Christianson, who's spent over a decade helping agents navigate the intersection of technology and genuine connection. After delivering over 45 presentations across five Australian states, Tara has discovered something remarkable: the agents winning with AI aren't the ones replacing human touch with automation – they're the ones using technology to amplify their humanity. What you’ll learn in this episode The "doorman fallacy" – why efficient doesn't always mean effective in client relationships How to use AI to analyse your Google reviews and craft a unique value proposition that actually resonates The three-pillar framework for digital presence: Talk, Listen, Engage (and why AI changes everything about execution) Chapters Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) Perplexity - AI search and research tool (http://perplexity.ai) Claude - AI assistant for writing and analysis (http://claude.ai) Notion - AI-powered workspace for organisation (http://notion.so) HeyGen - Create AI avatar videos (http://heygen.com) Loom - Video messaging and AI features (http://loom.com) Signull on Substack - AI and tech insights (https://substack.com/) Connect with Tara Christianson LinkedIn: https://www.linkedin.com/in/tchristianson/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #RealEstateAI #PropertyTech #AgentTraining #DigitalTransformation #RealEstateInnovation #AustralianRealEstate #AgentLeadership #PropTech2025 #RealEstateStrategy #AIForAgents #EliteAgent #ThoughtLeaders #TaraChristianson #REAGroup #RealEstateCoaching

  6. Time is Money: Kirstin Dunn's Approach to AI Implementation That Saves 17+ Hours Weekly

    7月25日

    Time is Money: Kirstin Dunn's Approach to AI Implementation That Saves 17+ Hours Weekly

    How do you bring AI into your agency — without losing the personal touch that made you successful in the first place? Kirstin Dunn started Semple Property Group from her dining room table back in 2013. Since then, she’s grown the business to over $54 million, all through strong relationships and exceptional service. Now, she’s taking things to the next level — integrating AI tools across every part of her operation. In this episode, Kirstin shares how she’s saving hundreds of hours for her team while still delivering the standout service her clients love. In this episode, you’ll learn: How one AI tool helped save 17+ hours per week The moment Kirstin realised AI could transform her workflows How to spot the right workflows for automation Which AI tools are powering her business today Her team-friendly for easy adoption Why she uses a one-in, one-out rule for AI subscriptions How she trains her team to get the most out of each new tool Chapters: Chapters 00:00:00 Introduction & AI in Business 00:00:33 Meet Kirsten Dunn 00:02:13 Early Adoption: Embracing AI & Overcoming Fears 00:04:49 AI Tools in Action: From Reviews to Inbox Management 00:08:46 Building an AI-Ready Team 00:10:49 Experimenting with AI Tools 00:12:53 Deep Dive: Using Go List & RiTA 00:18:30 Training, Quality Control & AI Ethics 00:23:02 Client Reactions & The Human Touch 00:26:31 Advice for AI Adoption in Real Estate 00:29:08 Final Reflections & Kirstin’s Recommendation To Take Action Resources Mentioned: ChatGPT: https://openai.com/ Fyxer AI: https://www.fyxer.com/ Go List: https://www.golist.com.au/ RiTA: https://www.cotality.com/au/products/rita Connect with Kirstin Dunn LinkedIn: https://www.linkedin.com/in/kirstin-dunn-7a92a631/ Semple Property Group: https://www.semplepg.com.au/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #PropertyManagement #RealEstateAustralia #PropTech #RealEstateInvesting #PropertyManagers

    30 分鐘
  7. What we got wrong about fees: Ben White on the future of service

    7月16日

    What we got wrong about fees: Ben White on the future of service

    What if everything you've been taught about property management is fundamentally wrong? In this game-changing episode of Thought Leaders, Ben White, co-founder and CEO of Ailo (processing transactions for 250,000+ users nationwide), reveals why the traditional "production line" approach to property management is undermining profits and driving away talent. As the co-founder and CEO of Ailo, Ben is now leading the charge toward what he calls "The Third Wave", – where superior investor experience, powered by technology, decides who wins. In this episode, you'll discover: Why property managers could earn 50% more (and the pay structure holding them back) How to transform regulatory compliance from cost centre to profit centre The big profit opportunity hiding in all new legislation Why treating property management like McDonald's is your biggest mistake How AI will expand services, not replace property managers The mindset shift from "collecting rent" to "community relationships" Ready to implement The Third Wave in your agency? Access the FREE "Investor 3.0" course: https://thirdwavepm.eliteagent.education/ Connect with Samantha McLean on LinkedIn Connect with Ben White on LinkedIn Instagram/X: @eliteagentmag Resources Mentioned: Ailo Platform: https://ailo.io/ Third Wave Property Management Course: https://thirdwavepm.eliteagent.education/ #PropertyManagement #RealEstateAustralia #PropTech #RealEstateInvesting #PropertyManagers

    42 分鐘
  8. Could ChatGPT Hijack Your Next Deal

    5月22日

    Could ChatGPT Hijack Your Next Deal

    What happens when your clients (or their parents) start fact-checking every recommendation you make with ChatGPT? This desperate comment from a Reddit post reveals what's happening when clients start trusting ChatGPT more than their agents. So, in this episode, Samantha McLean reveals the four strategies for protecting your deals from AI hijacking while turning this "threat" into your biggest competitive advantage. What You'll Learn: • How to handle the real estate ChatGPT expert • The “Above the Line” framework that makes clients value you above the technology • 4 proven scripts for dealing with AI-informed clients • Why being defensive (or offensive) kills deals (and what to do instead!) Resources Mentioned: 📧 Free 5-Day AI Course: aicourse.eliteagent.com 📰 Latest AI News and resources for real estate professionals: aipoweredagents.com 💎 Premium AI Community for real estate with Tools, Prompts and Checklists: spark.eliteagent.com 📖 "Exactly What to Say for Real Estate Agents" by Phil M Jones on Amazon Remember: Whether the consumer trusts you or the AI is entirely in your hands. Connect with Sam: 📧 samantha@eliteagent.com 💬 Got an AI question? Drop it in the comments! #RealEstate #ChatGPT #AIForAgents #RealEstateTraining #PropertySales #RealEstateMarketing

    25 分鐘
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4.5
（滿分 5 顆星）
4 則評分

簡介

Thought Leaders – Real Estate Re-imagined spotlights the outside-the-box minds rewriting how property is sold, leased and managed worldwide. Host Samantha McLean, editor of Elite Agent, shares frank, inspiring conversations with real estate practitioners as well as founders and entrepreneurs from outside the industry. Expect actionable playbooks on AI-powered prospecting, climate-change resilience, brand storytelling, next-gen leadership and talent retention. Each episode distils data and tactics you can apply immediately—whether you’re chasing your first million in GCI, steering a multi-office network or craving a better work-life balance. Subscribe to reimagine what’s possible and thrive in real estate’s new era.

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