Elite Agent

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2024/12/06

The Full Fee Agent: Steve Shull’s playbook for getting paid what you’re worth

*"The more value you give away for free, the less valuable you become."* It's not exactly what you'd expect to hear from a real estate coach. But Steve Shull isn't your typical coach.

2024/12/06

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50 分鐘
6 天前

How AI Doubled Real Estate Leads in 12 Months

Shawn Hayes transformed LJ Hooker Southwest WA from a single office to a 4-location, 73-person operation – and AI tools played a massive role in their growth. Here's exactly how they did it. Key Takeaways: SMS campaigns sharing neighbourhood sales data get 10x more responses than "want an appraisal?" messages AI doesn't replace the personal touch – it creates more time for meaningful connections One-on-one training beats group sessions for tech adoption Start with early adopters, let success stories convert the sceptics Chapters Chapters 00:01:28 From trainee to operations manager – Shawn's 23-year journey 00:03:50 The Darwin market surprise – high-rise apartments and off-the-plan sales 00:06:53 Current operation: 73 staff across 4 offices 00:09:24 First AI experiments – from fear to amazement 00:12:16 The indispensable AI tool: Rita SMS automation 00:14:25 Pull vs push marketing – why value-first messaging works 00:18:36 How AI handles responses (and when humans take over) 00:21:03 The "suggested call list" feature that finds hidden opportunities 00:24:29 Four types of AI users in organisations 00:26:21 30-minute one-on-one training sessions that actually work 00:30:04 Measuring AI impact on appraisal requests 00:31:35 GoList: The lead allocation tool that saves hours daily 00:35:03 Implementation advice: Soft intros beat hard sells 00:40:25 Why personal touch matters more in an AI world Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) RiTA – SMS automation and lead nurturing (https://www.cotality.com/au/products/rita) GoList – AI-powered lead allocation system (https://www.golist.com.au/) Rex Software – Property management and CRM platform (https://www.rexsoftware.com) REIWA Innovate Conference – A ground-breaking event about the future of Real Estate (https://members.reiwa.com.au/s/innovate) Ready to Harness AI to Win More Listings? Get our free 5-day AI Crash Course and learn how to avoid 5 expensive business mistakes that lead to wasted time, lost listings and missed deals. Sign up now: https://aicourse.eliteagent.com/ About Shawn Hayes Regional Operations Manager at LJ Hooker Southwest WA. 23 years in real estate, from receptionist to managing 73 staff across Bunbury, Collie, Busselton and Dunsborough offices. LinkedIn: (https://www.linkedin.com/in/shawn-hayes-528829115/) Facebook: Shawn Hayes – LJ Hooker Property South West (https://www.facebook.com/profile.php?id=61578757919631) Website: LJ Hooker Southwest WA (https://southwestwa.ljhooker.com.au/) Contact: 08 97 91 6880 Email: shawn.hayes@ljhsouthwest.com.au About Thought Leaders The weekly show where Australia's top real estate operators reveal how they're reinventing the industry. Hosted by Samantha McLean, featuring practical strategies from agents, agency owners, and industry innovators who are driving measurable results. Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropTech #AustralianRealEstate #ShawnHayes #SamanthaMcLean #LeadGeneration #PropertyManagement #RealEstateTraining #TeamManagement #LJHooker #SMSMarketing

6 天前

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8月15日

Why Most Agents Fail at Nurturing Clients (And How to Beat Stronger Competitors) - with Adam Joske

Ever wondered why some agents consistently win listings while others struggle month after month? The answer isn't better presentation skills or flashy marketing – it's mastering what Adam Joske calls "the biggest hole in our business." Adam Joske isn't your typical real estate coach. This REIV Residential Salesperson of the Year (2015) built a database of 4,000 contacts with 90% accuracy, consistently beating stronger presenters by playing the long game. After spearheading Belle Properties' Victorian expansion and breaking records for over 25 years, Adam now works intensively with just a handful of agents at a time – helping them double their income by fixing the industry's nurture problem. What you’ll learn in this episode of Thought Leaders Why the 6 month - 2 year period is where 90% of agents disappear – and how to dominate this space From A to Advocate – Adam’s database categorisation system, and how he segments 4,000 contacts for targeted communication How to turn your newsletter into a revenue stream with local business partnerships AI-powered efficiency - Create market reports in 5 minutes using ChatGPT and CoreLogic data Why throwing money at sporting clubs fails – and what community involvement works instead Chapters Chapters 00:00:50 The lightbulb moment: Identifying the industry's biggest hole 00:04:40 How to beat stronger presenters every time using systematic nurture 00:09:10 Building a 4,000-contact database with 90% accuracy 00:14:40 Segmentation strategy: Sending relevant listings to targeted audiences 00:16:30 Market reports that work: Facts over fluff approach 00:19:00 Ron's transformation: Reconnecting with 1,000 past clients 00:24:20 The A to Advocate categorisation system explained 00:34:50 Newsletter sponsorship: Getting local businesses to fund your marketing 00:39:10 First steps to building your nurture system Subscribe for weekly real estate insights that ambitious agents use to build competitive advantage. Hit the notification bell to never miss strategies from industry thought leaders. About Adam Joske Multi-award winning Melbourne real estate leader with 30+ years selling experience. Now operates as freelance consultant working with select agents to implement systematic client nurturing. His approach focuses on relationship building over lead generation, helping agents create predictable income streams through database mastery. Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) Cotality (formerly CoreLogic Australia) - Property data and analytics provider (https://www.cotality.com) Connect with Adam Joske LinkedIn: https://www.linkedin.com/in/adamjoske/ Facebook: https://www.facebook.com/adam.joske/ Instagram: https://www.instagram.com/adam_joske/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #AdamJoske #RealEstateCoaching #ClientNurture #DatabaseManagement

8月15日

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2024/10/18

James Short: Mastering mindset, time and money

James Short, a renowned coach in the real estate industry, shares his insights on mastering mindset, time management, and financial success in real estate.

2024/10/18

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33 分鐘
9月5日

Edge Case Debate: Should Million-Dollar Agents Get Special Treatment? Dom Thurbon vrs Fiona Blayney

We convinced two brilliant minds to argue opposite sides of one of the most controversial topics in real estate! What happens when you take a commonly held belief in the industry and get two brilliant minds to defend positions they might not even believe? Welcome to EDGE CASE – where we test assumptions and expose what people REALLY think. TODAY'S BIG QUESTION: "Do star agents deserve special treatment, even if it ruffles feathers?" THE TWIST: They flipped a coin to decide who would argue which side. One of them is arguing AGAINST their actual beliefs. You won't know who until the "truth reveal" at 45:00. IN THIS ROUND Dom "The Dominator" Thurbon – World top 10 debater, sold his company to EY, PM One Conference MC. Fiona Blayney – 30-year industry veteran who's pretty much seen it all, creator of PM One Conference. WHY EDGE CASE EXISTS: We're here to challenge traditional thinking in an era of disruption and change. Each Edge Case episode takes a controversial statement that the industry whispers about but never properly debates. We convince brilliant minds to argue BOTH sides – expanding how we all think about the biggest challenges facing property. This is intellectual combat designed to make the entire industry smarter. THE FORMAT: Round 1: Opening arguments Round 2: Cross-examination Round 3: Evidence bombs Round 4: Direct confrontation Round 5: Rebuttals Round 6: TRUTH REVEAL (they drop the act) VOTE: Should YOUR million-dollar agents get million-dollar treatment? Cast your vote in Monday's Elite Agent Brief (thebrief.eliteagent.com) SUBSCRIBE: For more Edge Cases coming your way. Connect with Dom Thurbon Website: www.domthurbon.com and www.alchemylabs.net LinkedIn: www.linkedin.com/in/dominic-thurbon-95b56836/ Connect with Fiona Blayney Website: www.realplus.com.au and pm1.com.au LinkedIn: www.linkedin.com/in/fionablayney/ Join Fiona Blayney and Dom Thurbon at the PM One Conference in Sydney! Get your tickets here: www.pm1.com.au Chapters Chapters 00:00:00 Introduction: Should your million dollar agents get million dollar treatment? 00:00:38 Meet the Host and Debaters 00:05:28 Debate Setup: Choosing the Controversial Topic 00:09:37 Opening Statements: Affirmative vs. Negative 00:15:10 Round 2: Question Time and Clarifications 00:24:44 Round 3: Data, Evidence, and Industry Research 00:30:55 Rapid Fire Scenarios and Real-World Dilemmas 00:36:50 Truth Reveal: What Do They Really Think? 00:44:21 Leadership Advice and Sustainable Team Performance 00:49:31 Closing Thoughts Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag Linkedin: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #FionaBlayney #DomThurbon #PMOne #EdgeCase #RealEstateManagement

9月5日

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2024/07/26

Appraisal playbook: 10 lessons in securing leads, making connections and building your pipeline

Appraisals are the lifeblood of every real estate agent. And no one knows that more than Ray White Deception Bay’s Lydia Robins, Ray White Manukau’s Charlie Brothers and Ray White AKG’s Avi Khan and Rumaanah Razak.

2024/07/26

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47 分鐘
2月14日

Breaking Barriers in Real Estate: Adam Day on Growth Without Traditional Marketing

"Everyone has stories to tell that other people are interested in. Whatever level you're at." - Pioneer of UK online real estate and eXp growth leader Adam Day shares how to build influence and succeed in a changing market

2月14日

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31 分鐘
2024/04/19

Mastering client connections: Nyree Ewings on the art of personalised service, building buyer engagement and establishing a referral empire.

From novice to notable, Nyree Ewings has risen through the real estate ranks with a philosophy of always putting her clients first. For Nyree, real estate isn’t just about a property changing hands, it's about forging deep, personal relationships, elevating service standards to truly embody being a high-performance agent.

2024/04/19

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32 分鐘
2024/05/10

The kindness collective: How authenticity, generosity, and giving back transform real estate success

From small gestures to community-focused giving, Janine Prinsloo, Matt Plunkett, and Moira Verheijen aren't just succeeding in real estate—they're redefining it. By weaving genuine kindness into their business models, they demonstrate how true success is about more than just sales; it’s about creating meaningful connections and transforming how agents are perceived in the community.

2024/05/10

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33 分鐘
2024/01/12

High-performing teams: LJ Hooker’s John Deo on building a culture where everyone thrives

Amidst a challenging talent landscape, Sir Leslie Hooker award recipient John Deo sets a new standard in team dynamics, seamlessly blending culture, community, and innovation to redefine what it means to build a thriving real estate empire in today's market.

2024/01/12

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25 分鐘

Elite Agent Magazine is an award-winning news and education source for the real estate industry.

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Elite Agent

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The Full Fee Agent: Steve Shull’s playbook for getting paid what you’re worth

How AI Doubled Real Estate Leads in 12 Months

Why Most Agents Fail at Nurturing Clients (And How to Beat Stronger Competitors) - with Adam Joske

James Short: Mastering mindset, time and money

Edge Case Debate: Should Million-Dollar Agents Get Special Treatment? Dom Thurbon vrs Fiona Blayney

Appraisal playbook: 10 lessons in securing leads, making connections and building your pipeline

Breaking Barriers in Real Estate: Adam Day on Growth Without Traditional Marketing

Mastering client connections: Nyree Ewings on the art of personalised service, building buyer engagement and establishing a referral empire.

The kindness collective: How authenticity, generosity, and giving back transform real estate success

High-performing teams: LJ Hooker’s John Deo on building a culture where everyone thrives

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