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2024. 06. 21.

Adaptability Quotient: Samantha McLean on future-proofing your career in the AI age, embracing change and defining success on your terms

From adapting to the AI age to redefining success on your terms, Samantha McLean advocates embracing change as it may bring great opportunity.
2025. 08. 15.

Why Most Agents Fail at Nurturing Clients (And How to Beat Stronger Competitors) - with Adam Joske

Ever wondered why some agents consistently win listings while others struggle month after month? The answer isn't better presentation skills or flashy marketing – it's mastering what Adam Joske calls "the biggest hole in our business." Adam Joske isn't your typical real estate coach. This REIV Residential Salesperson of the Year (2015) built a database of 4,000 contacts with 90% accuracy, consistently beating stronger presenters by playing the long game. After spearheading Belle Properties' Victorian expansion and breaking records for over 25 years, Adam now works intensively with just a handful of agents at a time – helping them double their income by fixing the industry's nurture problem. What you’ll learn in this episode of Thought Leaders Why the 6 month - 2 year period is where 90% of agents disappear – and how to dominate this space From A to Advocate – Adam’s database categorisation system, and how he segments 4,000 contacts for targeted communication How to turn your newsletter into a revenue stream with local business partnerships AI-powered efficiency - Create market reports in 5 minutes using ChatGPT and CoreLogic data Why throwing money at sporting clubs fails – and what community involvement works instead Chapters Chapters 00:00:50 The lightbulb moment: Identifying the industry's biggest hole 00:04:40 How to beat stronger presenters every time using systematic nurture 00:09:10 Building a 4,000-contact database with 90% accuracy 00:14:40 Segmentation strategy: Sending relevant listings to targeted audiences 00:16:30 Market reports that work: Facts over fluff approach 00:19:00 Ron's transformation: Reconnecting with 1,000 past clients 00:24:20 The A to Advocate categorisation system explained 00:34:50 Newsletter sponsorship: Getting local businesses to fund your marketing 00:39:10 First steps to building your nurture system Subscribe for weekly real estate insights that ambitious agents use to build competitive advantage. Hit the notification bell to never miss strategies from industry thought leaders. About Adam Joske Multi-award winning Melbourne real estate leader with 30+ years selling experience. Now operates as freelance consultant working with select agents to implement systematic client nurturing. His approach focuses on relationship building over lead generation, helping agents create predictable income streams through database mastery. Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) Cotality (formerly CoreLogic Australia) - Property data and analytics provider (https://www.cotality.com) Connect with Adam Joske LinkedIn: https://www.linkedin.com/in/adamjoske/ Facebook: https://www.facebook.com/adam.joske/ Instagram: https://www.instagram.com/adam_joske/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #AdamJoske #RealEstateCoaching #ClientNurture #DatabaseManagement
1월 21일

Candice Whinnett: The 'AI Day' Approach for Real Estate

Candice Whinnett runs two businesses – Code Property Group and Greenhouse Property – and dedicates every Wednesday to AI experimentation. Her team jokes about avoiding the office on Thursdays when she arrives with "47 new ideas." But those ideas have eliminated manual workflows, doubled her remote professional team, and positioned her agencies years ahead of competitors still wondering where to start. In this conversation with Samantha McLean, Candice shares the practical approach that works when you're time-poor and not a tech expert. She builds automations that turn ten manual steps into one checkbox. She treats every AI tool like a new hire – training it, correcting it, giving it time to improve. And she's honest about what doesn't work yet, including her digital twin that still sounds slightly American. The starting point she recommends: build one custom GPT for the task you actively avoid because it's tedious. You can do it in an hour, and the time savings compound from there. #EliteAgent #ThoughtLeaders #PropertyManagement #CandiceWhinnett #RealEstateAI
2024. 12. 06.

The Full Fee Agent: Steve Shull’s playbook for getting paid what you’re worth

*"The more value you give away for free, the less valuable you become."* It's not exactly what you'd expect to hear from a real estate coach. But Steve Shull isn't your typical coach.
2월 4일

Will Your Office Survive the Next 5 Years?

Peter Brewer and Jeff Turner were supposed to fight about whether the traditional real estate office will survive. Instead, they discovered they agree on what matters most – and that's where this episode gets interesting. The debate starts with a deliberately provocative AI-generated definition: high street storefront, listings in the window, desks for agents. Peter immediately challenges it. Jeff argues that if an office exists just to distribute information, it should disappear. But if it exists to host trust? That's different. What emerges is a genuine exploration of what space should mean in an age where AI can build relationships, distil data, and earn consumer trust in ways that feel unnervingly human. The real takeaway isn't about bricks and mortar – it's about presence. Jeff puts it simply: don't outsource your voice, your wisdom, or the one thing that separates you from the machine. The future isn't fewer offices. It's better ones – spaces that feel more human, not less. Whether you're renewing a lease or rethinking your entire model, this conversation gives you a framework for what comes next. #EliteAgent #EdgeCase #RealEstateOffice #PeterBrewer #JeffTurner #AIinRealEstate
2024. 10. 25.

Leading Out of Loss: Michael Nitschke’s Path to Reviving a Family Legacy

When Michael Nitschke took over the family business at just 30 years of age after the sudden passing of his parents he discovered a business deeply in debt with only six weeks of cash left. The post Leading Out of Loss: Michael Nitschke’s Path to Reviving a Family Legacy appeared first on Elite Agent.
2025. 09. 12.

How AI Doubled Real Estate Leads in 12 Months

Shawn Hayes transformed LJ Hooker Southwest WA from a single office to a 4-location, 73-person operation – and AI tools played a massive role in their growth. Here's exactly how they did it. Key Takeaways: SMS campaigns sharing neighbourhood sales data get 10x more responses than "want an appraisal?" messages AI doesn't replace the personal touch – it creates more time for meaningful connections One-on-one training beats group sessions for tech adoption Start with early adopters, let success stories convert the sceptics Chapters Chapters 00:01:28 From trainee to operations manager – Shawn's 23-year journey 00:03:50 The Darwin market surprise – high-rise apartments and off-the-plan sales 00:06:53 Current operation: 73 staff across 4 offices 00:09:24 First AI experiments – from fear to amazement 00:12:16 The indispensable AI tool: Rita SMS automation 00:14:25 Pull vs push marketing – why value-first messaging works 00:18:36 How AI handles responses (and when humans take over) 00:21:03 The "suggested call list" feature that finds hidden opportunities 00:24:29 Four types of AI users in organisations 00:26:21 30-minute one-on-one training sessions that actually work 00:30:04 Measuring AI impact on appraisal requests 00:31:35 GoList: The lead allocation tool that saves hours daily 00:35:03 Implementation advice: Soft intros beat hard sells 00:40:25 Why personal touch matters more in an AI world Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) RiTA – SMS automation and lead nurturing (https://www.cotality.com/au/products/rita) GoList – AI-powered lead allocation system (https://www.golist.com.au/) Rex Software – Property management and CRM platform (https://www.rexsoftware.com) REIWA Innovate Conference – A ground-breaking event about the future of Real Estate (https://members.reiwa.com.au/s/innovate) Ready to Harness AI to Win More Listings? Get our free 5-day AI Crash Course and learn how to avoid 5 expensive business mistakes that lead to wasted time, lost listings and missed deals. Sign up now: https://aicourse.eliteagent.com/ About Shawn Hayes Regional Operations Manager at LJ Hooker Southwest WA. 23 years in real estate, from receptionist to managing 73 staff across Bunbury, Collie, Busselton and Dunsborough offices. LinkedIn: (https://www.linkedin.com/in/shawn-hayes-528829115/) Facebook: Shawn Hayes – LJ Hooker Property South West (https://www.facebook.com/profile.php?id=61578757919631) Website: LJ Hooker Southwest WA (https://southwestwa.ljhooker.com.au/) Contact: 08 97 91 6880 Email: shawn.hayes@ljhsouthwest.com.au About Thought Leaders The weekly show where Australia's top real estate operators reveal how they're reinventing the industry. Hosted by Samantha McLean, featuring practical strategies from agents, agency owners, and industry innovators who are driving measurable results. Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropTech #AustralianRealEstate #ShawnHayes #SamanthaMcLean #LeadGeneration #PropertyManagement #RealEstateTraining #TeamManagement #LJHooker #SMSMarketing
2021. 10. 05.

Courageous Conversations: How Danielle Boyd carved out a successful career in real estate while managing a life-threatening illness

When Wiseberry Taree general manager Danielle Boyd was told she had a long-term life-threatening illness at just age 13, she could have wallowed in self-pity and let fate define her future. The post Courageous Conversations: How Danielle Boyd carved out a successful career in real estate while managing a life-threatening illness appeared first on Elite Agent.
2022. 08. 17.

Courageous Conversations: How Harriet Saunders changed perspective, created a thriving career, and encouraged others to operate ‘above the line’

[powerpress] There’s more than one way to look at any situation. Change can be seen as opportunity, or it can evoke fear. Failure might be viewed as the chance to learn and grow, or it can be something that defines you and holds you back. How you see any scenario depends on your perspective, says … The post Courageous Conversations: How Harriet Saunders changed perspective, created a thriving career, and encouraged others to operate ‘above the line’ appeared first on Elite Agent.
2017. 11. 20.

Episode 21: How to Lead With Authenticity: Tracey Fellows, REA Group

Transform Masters: Tracey Fellows is one of the industry’s most accomplished and experienced leaders having held senior leadership roles for companies like Microsoft and Australia Post before heading up REA. With interesting lessons for everyone, Samantha McLean asked Tracey in-depth questions about how she finds and retains top talent, how she manages the demands of work with her personal life, how reward and recognition are tied to values, and why you need to create an environment where people want to perform in order for them to do their best. 'Elevate' is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode Host: Samantha McLeanInterviewee: Tracey Fellows SHOW NOTES / LINKS Introduction - 00:30 A background of Tracey Fellows; what led her to REA Group and memorable moments of her career - 02:00 REA Group’s team diversity; what has happened in the last 12 months - 03:45 “You want people who have a level of ambition. Who have a level of drive, but (you) also want people who care about the purpose that we have.” - 04:51 Tracey’s mentor during her leadership at Microsoft said: “Tracey, it’s all about love. It's not about big words, and it's not about pretty pictures. It's about what's in your heart. And only when your people know what's in your heart can they follow you." - 05:55 Staying ahead of the curve and of digital trends, both at REA Group and personally - 07:00 Developing a leading and reputable culture at REA Group - 08:25 Why REA Group was named one of LinkedIn’s Top Attractors - 10:13 The benefits of working with REA Group; engaging with cultural diversity and approaching wellness - 11:20 “Do it with the heart.” REA Group’s community work with the Launch Housing Program: how employees provide support for homelessness - 13:58 Keeping multi-generations inspired i.e. Gen-Y, millennials, etc - 15:17 The ‘KPIs’ of REA Group: living and staying within the values of the company - 17:05 Tracey’s advice for travelling the path of leadership; be braver sooner and be authentic always - 17:46 Juggling work-life balance: family, holidays. On missing out on a family commitment, Tracey says, “The one thing I've learnt as I've gotten older is not to torture yourself.” - 18:49 Tracey’s advice for today’s industry leaders: Authenticity is key. People want real people, both with clients and internally in your business - 20:46

Build a better real estate business, one conversation at a time. Elite Agent brings you candid conversations with Samantha McLean and the people shaping real estate – experienced agents, agency leaders, property managers and thinkers with something useful to share. Explore the decisions behind their success, the lessons learned the hard way, and the ideas worth trying in your own business. From winning trust and leading teams to marketing, AI and the future of the industry, our podcasts ask better questions and turn experience into practical insight. Discover The Edit, Thought Leaders and Courageous Conversations, with voices from across Australia, New Zealand and beyond. For real estate professionals who want to keep learning, think independently and do work that matters. More at eliteagent.com.

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Elite Agent

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Adaptability Quotient: Samantha McLean on future-proofing your career in the AI age, embracing change and defining success on your terms

Why Most Agents Fail at Nurturing Clients (And How to Beat Stronger Competitors) - with Adam Joske

Candice Whinnett: The 'AI Day' Approach for Real Estate

The Full Fee Agent: Steve Shull’s playbook for getting paid what you’re worth

Will Your Office Survive the Next 5 Years?

Leading Out of Loss: Michael Nitschke’s Path to Reviving a Family Legacy

How AI Doubled Real Estate Leads in 12 Months

Courageous Conversations: How Danielle Boyd carved out a successful career in real estate while managing a life-threatening illness

Courageous Conversations: How Harriet Saunders changed perspective, created a thriving career, and encouraged others to operate ‘above the line’

Episode 21: How to Lead With Authenticity: Tracey Fellows, REA Group

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