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2024. 12. 06.

The Full Fee Agent: Steve Shull’s playbook for getting paid what you’re worth

*"The more value you give away for free, the less valuable you become."* It's not exactly what you'd expect to hear from a real estate coach. But Steve Shull isn't your typical coach.

2024. 12. 06.

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50분
9월 12일

How AI Doubled Real Estate Leads in 12 Months

Shawn Hayes transformed LJ Hooker Southwest WA from a single office to a 4-location, 73-person operation – and AI tools played a massive role in their growth. Here's exactly how they did it. Key Takeaways: SMS campaigns sharing neighbourhood sales data get 10x more responses than "want an appraisal?" messages AI doesn't replace the personal touch – it creates more time for meaningful connections One-on-one training beats group sessions for tech adoption Start with early adopters, let success stories convert the sceptics Chapters Chapters 00:01:28 From trainee to operations manager – Shawn's 23-year journey 00:03:50 The Darwin market surprise – high-rise apartments and off-the-plan sales 00:06:53 Current operation: 73 staff across 4 offices 00:09:24 First AI experiments – from fear to amazement 00:12:16 The indispensable AI tool: Rita SMS automation 00:14:25 Pull vs push marketing – why value-first messaging works 00:18:36 How AI handles responses (and when humans take over) 00:21:03 The "suggested call list" feature that finds hidden opportunities 00:24:29 Four types of AI users in organisations 00:26:21 30-minute one-on-one training sessions that actually work 00:30:04 Measuring AI impact on appraisal requests 00:31:35 GoList: The lead allocation tool that saves hours daily 00:35:03 Implementation advice: Soft intros beat hard sells 00:40:25 Why personal touch matters more in an AI world Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) RiTA – SMS automation and lead nurturing (https://www.cotality.com/au/products/rita) GoList – AI-powered lead allocation system (https://www.golist.com.au/) Rex Software – Property management and CRM platform (https://www.rexsoftware.com) REIWA Innovate Conference – A ground-breaking event about the future of Real Estate (https://members.reiwa.com.au/s/innovate) Ready to Harness AI to Win More Listings? Get our free 5-day AI Crash Course and learn how to avoid 5 expensive business mistakes that lead to wasted time, lost listings and missed deals. Sign up now: https://aicourse.eliteagent.com/ About Shawn Hayes Regional Operations Manager at LJ Hooker Southwest WA. 23 years in real estate, from receptionist to managing 73 staff across Bunbury, Collie, Busselton and Dunsborough offices. LinkedIn: (https://www.linkedin.com/in/shawn-hayes-528829115/) Facebook: Shawn Hayes – LJ Hooker Property South West (https://www.facebook.com/profile.php?id=61578757919631) Website: LJ Hooker Southwest WA (https://southwestwa.ljhooker.com.au/) Contact: 08 97 91 6880 Email: shawn.hayes@ljhsouthwest.com.au About Thought Leaders The weekly show where Australia's top real estate operators reveal how they're reinventing the industry. Hosted by Samantha McLean, featuring practical strategies from agents, agency owners, and industry innovators who are driving measurable results. Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropTech #AustralianRealEstate #ShawnHayes #SamanthaMcLean #LeadGeneration #PropertyManagement #RealEstateTraining #TeamManagement #LJHooker #SMSMarketing

9월 12일

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8월 7일

Follow Your Dreams Sounds Like Cliché - Here's Why It's Not | Antonia Mercorella

“Be a trailblazer - not a follower!” That's Antonia Mercorella's advice for standing out by 2032. As the CEO who modernised a 100-year-old institution, she knows something about thinking differently. Antonia Mercorella didn't follow the traditional path to becoming Australia's most influential real estate institute CEO. As Queensland's first female and youngest REIQ leader, she's spent 10 years proving that sustainable change starts with solid foundations – not flashy initiatives. From theatre stages to courtrooms to boardrooms, her unconventional background equipped her with the negotiation skills and communication expertise that transformed a century-old institution into Australia's most forward-thinking industry body. Essential Insights for Real Estate Leaders Why "boring" governance work creates competitive advantage The member vs non-member decision that changed everything AI implementation guidelines with legal safeguards – consent-based approaches that protect your business Cross-industry learning strategies for staying ahead of market shifts (why real estate agents should study medicine and other sectors) Leadership development pathways for women in real estate (practical mentoring approaches that work) Chapters Chapters 00:00:00 Introduction and Guest Overview 00:03:33 Antonia’s Early Career and Pivot to Theatre 00:06:14 Lessons from Theatre, Communication, and Negotiation 00:15:38 Modernising the REIQ: Foundations and Governance 00:20:44 Innovation, Technology, and Realworks Platform 00:24:47 Seller Disclosure Law Reform and Compliance 00:30:35 Mandatory CPD and Elevating Professionalism 00:34:50 AI, Data Privacy, and the Future of Real Estate 00:40:30 Preparing for the Future: Olympics, Trends, and Trailblazing 00:44:09 Women in Leadership and Mentoring the Next Generation 00:48:16 Final Reflections and Takeaways 🎯 Who this is for: Agency principals ready to build foundations for the next decade, not just chase this year's trends. Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) RealWorks - An e-signature and forms platform supported by real estate institutes, used by nearly every practitioner in Queensland for compliance and contracts. (https://www.realworks.com.au/) Training & Education: Alternative Dispute Resolution (ADR) Training: A type of training focused on conflict resolution, negotiation skills, and mediation that Antonia found incredibly beneficial. Mandatory CPD (Continuing Professional Development): Compulsory training for real estate professionals in Queensland, covering risk/compliance and other flexible topics like negotiation and marketing. Steve Jobs' University Address: Antonia references a famous speech by Steve Jobs about connecting the dots in one's career journey. (https://www.youtube.com/watch?v=5BSbOc5VYY8) Organisations & Government Bodies Real Estate Institute of Queensland (REIQ) - QLD's peak real estate industry body, representing the profession for more than 100 years. (https://www.reiq.com/) The Forgotten Women Charity: An organisation for which Antonia serves as an ambassador to champion diversity. (https://www.theforgottenwomen.org.au/) Connect with Antonia Mercorella LinkedIn: https://www.linkedin.com/in/antonia-mercorella-8b516a43/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropTech #AustralianRealEstate #RealEstateLeadership #WomanInRealEstate #LeadershipDevelopment

8월 7일

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8월 15일

Why Most Agents Fail at Nurturing Clients (And How to Beat Stronger Competitors) - with Adam Joske

Ever wondered why some agents consistently win listings while others struggle month after month? The answer isn't better presentation skills or flashy marketing – it's mastering what Adam Joske calls "the biggest hole in our business." Adam Joske isn't your typical real estate coach. This REIV Residential Salesperson of the Year (2015) built a database of 4,000 contacts with 90% accuracy, consistently beating stronger presenters by playing the long game. After spearheading Belle Properties' Victorian expansion and breaking records for over 25 years, Adam now works intensively with just a handful of agents at a time – helping them double their income by fixing the industry's nurture problem. What you’ll learn in this episode of Thought Leaders Why the 6 month - 2 year period is where 90% of agents disappear – and how to dominate this space From A to Advocate – Adam’s database categorisation system, and how he segments 4,000 contacts for targeted communication How to turn your newsletter into a revenue stream with local business partnerships AI-powered efficiency - Create market reports in 5 minutes using ChatGPT and CoreLogic data Why throwing money at sporting clubs fails – and what community involvement works instead Chapters Chapters 00:00:50 The lightbulb moment: Identifying the industry's biggest hole 00:04:40 How to beat stronger presenters every time using systematic nurture 00:09:10 Building a 4,000-contact database with 90% accuracy 00:14:40 Segmentation strategy: Sending relevant listings to targeted audiences 00:16:30 Market reports that work: Facts over fluff approach 00:19:00 Ron's transformation: Reconnecting with 1,000 past clients 00:24:20 The A to Advocate categorisation system explained 00:34:50 Newsletter sponsorship: Getting local businesses to fund your marketing 00:39:10 First steps to building your nurture system Subscribe for weekly real estate insights that ambitious agents use to build competitive advantage. Hit the notification bell to never miss strategies from industry thought leaders. About Adam Joske Multi-award winning Melbourne real estate leader with 30+ years selling experience. Now operates as freelance consultant working with select agents to implement systematic client nurturing. His approach focuses on relationship building over lead generation, helping agents create predictable income streams through database mastery. Resources Mentioned: ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt) Cotality (formerly CoreLogic Australia) - Property data and analytics provider (https://www.cotality.com) Connect with Adam Joske LinkedIn: https://www.linkedin.com/in/adamjoske/ Facebook: https://www.facebook.com/adam.joske/ Instagram: https://www.instagram.com/adam_joske/ Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #AdamJoske #RealEstateCoaching #ClientNurture #DatabaseManagement

8월 15일

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2024. 10. 18.

James Short: Mastering mindset, time and money

James Short, a renowned coach in the real estate industry, shares his insights on mastering mindset, time management, and financial success in real estate.

2024. 10. 18.

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33분
1월 17일

Daniel Daggers: Digital Success Blueprint

Join Daniel Daggers, a leader in luxury real estate, on The Elevate Podcast as he shares insights into his journey, building DDRE Global, and how technology is reshaping the property market. Gain valuable advice on personal branding, navigating geopolitical challenges, and succeeding in the dynamic world of real estate.

1월 17일

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39분
2024. 09. 20.

Adrian Knowles: Lessons on leadership, vision and values

CEO of Harcourts, Adrian Knowles, knows a thing or two about leading a successful organisation and building the right type of culture.

2024. 09. 20.

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35분
2월 7일

Creating Your Own Momentum: Thomas McGlynn on What’s Really Working Now

"The Only Reason Properties Don't Sell is Operator Error" - BresicWhitney CEO and new REINSW President shares why 2025's challenges are your biggest opportunity

2월 7일

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38분
2024. 11. 29.

Matt Lahood: “2025’s Property Market Winners Won’t Wait For Rate Cuts”

The property market stands at an interesting point as we move into 2025: Will smart tech speed up sales? How might the election shift buyer behaviour? And what happens to prices when interest rates drop?

2024. 11. 29.

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29분
1월 10일

How to “Thrive in 25” with REIV President Jacob Caine

Join REIV President Jacob Caine on the Elevate Podcast as he reveals the massive opportunities waiting for agents who embrace AI and sustainability.

1월 10일

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41분

Elite Agent Magazine is an award-winning news and education source for the real estate industry.

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Elite Agent

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The Full Fee Agent: Steve Shull’s playbook for getting paid what you’re worth

How AI Doubled Real Estate Leads in 12 Months

Follow Your Dreams Sounds Like Cliché - Here's Why It's Not | Antonia Mercorella

Why Most Agents Fail at Nurturing Clients (And How to Beat Stronger Competitors) - with Adam Joske

James Short: Mastering mindset, time and money

Daniel Daggers: Digital Success Blueprint

Adrian Knowles: Lessons on leadership, vision and values

Creating Your Own Momentum: Thomas McGlynn on What’s Really Working Now

Matt Lahood: “2025’s Property Market Winners Won’t Wait For Rate Cuts”

How to “Thrive in 25” with REIV President Jacob Caine

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