32 min
Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs Built to Scale | B2B SaaS Edition
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- Marketing
In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed:
How Chris made his way into the world of marketing— and why he started Refine Labs. Why marketers get stuck running a playbook like it's 2011. Why measuring attribution & influence can be dangerous. And much, much more...
Enjoy!
In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed:
How Chris made his way into the world of marketing— and why he started Refine Labs. Why marketers get stuck running a playbook like it's 2011. Why measuring attribution & influence can be dangerous. And much, much more...
Enjoy!
32 min