Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed:

• How Chris made his way into the world of marketing— and why he started Refine Labs.

• Why marketers get stuck running a playbook like it's 2011.

• Why measuring attribution & influence can be dangerous.

And much, much more...

Enjoy!