Why Storytelling Is Crucial in Customer Success (w/ Ryan Seams of AssemblyAI)

A remarkable story sets the stage for incredible impact. 

In this episode, Ryan Seams, Head of Customer Success at AssemblyAI, offers practical tips for crafting the perfect narrative. Learn how to create a story that resonates with leadership, utilizes data effectively, integrates storytelling into team culture for lasting influence, and much more.

Guest Quote:
"I think CS teams compared to Sales are a little more bashful sometimes, and they're not going to be the ones to say, 'I did this crazy thing to close this deal.' And I would encourage you to think a little differently about that. The goal is not to sit here and brag and say, 'Here's what I did' and show off. Your goal should be, 'How can I get this information to the rest of my organization so that everyone can do a better job at understanding and helping our customers'.”

Timestamps:

*(02:34) - Storytelling techniques for C-suite conversations

*(07:09) - Qualitative vs. quantitative approaches

*(16:01) - Tailoring your story for different departments

*(18:24) - Integrating storytelling into your team’s culture

*(21:24) - Taking the first step

*(23:09) - Quick hits

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Links:

• Connect with Taylor Johnston on LinkedIn
• Connect with Ryan Seams on LinkedIn
• Learn more about Vitally
• Take our season 1 survey