Why We Run: A Runner Segmentation

Join Michael Laux, SVP in Client Services, as he introduces results of a recent segmentation project, revealing an in-depth look at how runners’ unique perspectives and motivations impact their race experience. Conducted in partnership with Pig Works (Cincinnati’s Flying Pig Marathon) and Xavier University, Michael – with colleagues Flannery Higgins and Doug Olberding – highlights how this breakthrough research is helping Pig Works move their brand and races forward, while maximizing the race experience for all runners.

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