BeyondMeasure by Burke, Inc‪.‬ Burke, Inc.

Join Thania Farrar, SVP Corporate Innovation, and Eric Scheer, President & Chief Strategy Officer at Seed Strategy, as they discuss Burke’s fresh approach to evaluating brand strength!



Discover how Burke’s R&D team created a modern framework to measure the power of a brand based on two essential factors: Relevance (how well a brand connects with consumers) and Momentum (whether consumers perceive a brand as progressing). Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy!



For more information on Burke’s Brand Strength Monitor and how it can help move your business forward, visit https://www.burke.com/brandstrength/.



Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below!



You Can't Build A New Brand With Old Tools

https://www.burke.com/beyondmeasure/you-cant-build-a-new-brand-with-old-tools/


Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. visit our website: ⁠https://www.burke.com/⁠

Join John Thomas, Chief Client Officer, as he connects with CX expert Mike Deinlein, to discuss how to use explanatory AI for KDA Segmentation. Discover how this newer approach to Key Drivers Analysis goes beyond typical aggregate results, helping you address the unique needs and individuality of your customers.


Explore more on this topic with Mike in his BeyondMeasure article linked below!

Segmenting Key Drivers: Addressing the Individuality of Your Customers

https://www.burke.com/beyondmeasure/segmenting-key-drivers-addressing-the-individuality-of-your-customers/


Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. visit our website: https://www.burke.com/

Join Michael Laux, SVP in Client Services, as he introduces results of a recent segmentation project, revealing an in-depth look at how runners’ unique perspectives and motivations impact their race experience. Conducted in partnership with Pig Works (Cincinnati’s Flying Pig Marathon) and Xavier University, Michael – with colleagues Flannery Higgins and Doug Olberding – highlights how this breakthrough research is helping Pig Works move their brand and races forward, while maximizing the race experience for all runners.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites: burke.com and seedstrategy.com. Thanks for listening!

Join John Thomas, SVP & Head of Client Services, as he connects with two of Burke’s sampling experts, Elissa Wood and Brad Franz.  This insightful conversation explores the current industry challenges regarding sample quality and data integrity, and how you can address and overcome these challenges.  In addition, Elissa & Brad will share their perspective on how companies can adapt to the new sample landscape, and what you should look for in a research partner.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!

Cherri and Corey chat with Jane Fischer—improv comic and cofounder of The Unexpected Guests Improv Comedy Group in Jamestown, NY. Their entertaining discussion dives into the insight-provoking power of humor and how exaggeration, unexpected connections and embracing the power of “silly” can lead to inspiring insight discoveries and compelling ways to express those insights to others.

At the end of the podcast, Jane shares one of her favorite improv games, called “the world’s worst ___” and discusses how it can provide powerful inspiration for innovation and reveal never-before-imagined solutions for almost any industry.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!

Corey and Cherri talk with Peter Nason–an accomplished actor, director, and award-winning theatre teacher–about the power of stepping inside the shoes and into the lives of others. Through directing, writing, and teaching theater and filmmaking, Peter shares his unique view of practicing and guiding others to experience empathy. Peter knows the power of insight-provoking questions, and he has a great question connected to his vast knowledge of Hollywood films. At the end of the podcast, he’ll share it and de-code the meaning behind some of the most common answers he gets.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!