12 episodes

Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.

BeyondMeasure by Burke, Inc‪.‬ Burke, Inc.

    • Business
    • 5.0 • 4 Ratings

Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.

    The Millennial Millionaire: What Financial Services Companies Should Know

    The Millennial Millionaire: What Financial Services Companies Should Know

    Burke recently conducted a study to gain deeper insights into an often-overlooked, yet rapidly growing, demographic – Millennial Millionaires (MM).

     

    Join Fred Gaudios (VP, Client Services) as he discusses key insights from this research with host John Thomas (CCO).

     

    Why study Millennial Millionaires?


    Over 600,000 MM in the US in 2019 – likely a much larger group today
    May differ from traditional 401(k) millionaires, often opting for diverse investments like businesses and cryptocurrencies
    Poised to significantly influence markets
    Often overlooked in millionaire surveys

     

    As this demographic continues to grow, financial services companies will need a better understanding of the needs and behaviors of this emerging, influential group.

     

    For more information on this latest R&D study and our complete findings, reach out to: info@burke.com

    • 13 min
    The Promise of AI in Qualitative

    The Promise of AI in Qualitative

    Join Zach Mullen and Joseph Dickens, two of Burke’s
    qualitative research experts, as they explore the potential of leveraging AI.


    Gain insight into AI’s current value and its future possibilities for qualitative research. Hear about their ongoing experiments, the positive impacts AI can have – as well as any potential concerns, and their expectations for this evolving landscape.



    Thanks for listening! Please subscribe to be notified of
    future episodes of Burke’s BeyondMeasure podcast.



    To learn more about Burke, Inc. visit our website: ⁠⁠https://www.burke.com/⁠⁠

    • 19 min
    What Does It Really Take To Grow A Strong Brand?

    What Does It Really Take To Grow A Strong Brand?

    Join Thania Farrar, SVP Corporate Innovation, and Eric Scheer, President & Chief Strategy Officer at Seed Strategy, as they discuss Burke’s fresh approach to evaluating brand strength!



    Discover how Burke’s R&D team created a modern framework to measure the power of a brand based on two essential factors: Relevance (how well a brand connects with consumers) and Momentum (whether consumers perceive a brand as progressing). Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy!



    For more information on Burke’s Brand Strength Monitor and how it can help move your business forward, visit https://www.burke.com/brandstrength/.



    Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below!



    You Can't Build A New Brand With Old Tools

    https://www.burke.com/beyondmeasure/you-cant-build-a-new-brand-with-old-tools/


    Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. visit our website: ⁠https://www.burke.com/⁠

    • 18 min
    Segmenting Key Drivers Through Explanatory AI

    Segmenting Key Drivers Through Explanatory AI

    Join John Thomas, Chief Client Officer, as he connects with CX expert Mike Deinlein, to discuss how to use explanatory AI for KDA Segmentation. Discover how this newer approach to Key Drivers Analysis goes beyond typical aggregate results, helping you address the unique needs and individuality of your customers.


    Explore more on this topic with Mike in his BeyondMeasure article linked below!

    Segmenting Key Drivers: Addressing the Individuality of Your Customers

    https://www.burke.com/beyondmeasure/segmenting-key-drivers-addressing-the-individuality-of-your-customers/


    Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

    To learn more about Burke, Inc. visit our website: https://www.burke.com/

    • 18 min
    Why We Run: A Runner Segmentation

    Why We Run: A Runner Segmentation

    Join Michael Laux, SVP in Client Services, as he introduces results of a recent segmentation project, revealing an in-depth look at how runners’ unique perspectives and motivations impact their race experience. Conducted in partnership with Pig Works (Cincinnati’s Flying Pig Marathon) and Xavier University, Michael – with colleagues Flannery Higgins and Doug Olberding – highlights how this breakthrough research is helping Pig Works move their brand and races forward, while maximizing the race experience for all runners.

    Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

    To learn more about Burke, Inc. and Seed Strategy visit our websites: burke.com and seedstrategy.com. Thanks for listening!

    • 25 min
    Sample Quality & Data Integrity

    Sample Quality & Data Integrity

    Join John Thomas, SVP & Head of Client Services, as he connects with two of Burke’s sampling experts, Elissa Wood and Brad Franz.  This insightful conversation explores the current industry challenges regarding sample quality and data integrity, and how you can address and overcome these challenges.  In addition, Elissa & Brad will share their perspective on how companies can adapt to the new sample landscape, and what you should look for in a research partner.

    Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

    To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!

    • 25 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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