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The importance of positioning for MSPs

We can say that B2B lead generation is the process of identifying the ideal customers for your product or service, then attracting them to buy. It is an essential activity for B2B sales and marketing teams. 

There are tons of strategies and techniques that allow Managed Service Providers (MSPs)  and System Integrators to generate Leads, and during this  Webinar Giulia Perotta (Regional Marketing Manager EMEA & US @ Wildix) shares some suggestions and best practices about the Inbound Marketing methodology, which is the act of aligning your digital marketing efforts with your buyer’s new decision making process.

The B2B buying process for a MSP: Awareness, Consideration and Decision.

 The Inbound Methodology: Attract, Convert, Close, Delight.

Mitch Friedman is a legend in Wildix, and for a good reason. He’s the face of one of Wildix’s key training solutions: ValueSelling. 

Join him on a journey through what ValueSelling achieves, how it works and what you can do to improve your overall selling experience using its techniques. While it’s not an alternative to the courses, this video delivers a compelling look into the solution and its key benefits.

Mr. Friedman has worked in Information Technology sales and sales leadership for over 30 years as a Strategic Account Salesperson and Sales Leader. He has worked at firms such as IDC, Meta Group (acq. by Gartner in 2002) and most recently, Microsoft. After leaving Microsoft, he joined the ValueSelling team to help teach techniques he leveraged in Sales and Sales Leadership. He receives numerous President’s Club, Gold Club and other awards for beating quota attainment goals.

Your personal brand is essentially determined by what you believe in, how you behave and what people think you believe in.

It’s an ongoing process of developing and maintaining a reputation and impression of an individual, group or organization. It’s the unique combination of skills, experience, and personality that you want your followers to see.

During this 4th webinar in the series “Marketing Pills for MSPs”, you will discover some suggestions and best practices in order to answer the question: if someone mentions your name, business or brand, what do you want them to say?
Personal Branding: what is this?
Personal Branding and Brand Awareness: how those activities are linked to each other?

Speaker: Giulia Perotta, Regional Marketing Manager EMEA & US

Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put, brand awareness is the measure of how memorable and recognisable a brand is to its target audience. 

Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.  Referring to B2B Companies, especially MSPs, we can say that Social media have become an essential tool in brand awareness marketing.  During this webinar you will discover some suggestions and best practices to choose and manage the right SMM for your Company properly: 


Social Networks: which one is the best to promote your Company? 
How to set up an editorial plan, and why? 
Tools that can help you!  

Speakers:  

Giulia Perotta, Regional Marketing Manager EMEA & US
Alla Daleko, Marketing Manager UK

Now it’s time to understand how to retain your customers and make them even more satisfied thanks to some Marketing techniques and strategies.

During this Webinar  you will discover some best practices and activities that can retain your Customers:


Webinars & Events for Customers: why you should organise it.
Promos for Customers.
Surveys: how to handle them