221 episodes

Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience in the digital arena and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY!

Winning With Shopify Winning With Shopify

    • Business
    • 4.5 • 83 Ratings

Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience in the digital arena and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY!

    Google Ads Fundamentals - How to Setup & Create Your Ad Campaigns!

    Google Ads Fundamentals - How to Setup & Create Your Ad Campaigns!

    This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.

    Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!

    Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

    Key Points:
    0:00 Introduction
    1:27 About Jonny
    2:20 What you need to be thinking about before you start running Google Ads
    6:35 The basics of setting up your Google Ads
    12:06 The different type of Google Shopping Ad Campaigns available to you
    15:28 What is Google Tag Manager
    17:54 Getting GA4 tracking into Google Ads
    18:43 How to create Audiences for Google Ads
    20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre
    21:28 Setting up the feed tool
    26:26 What is a Google Product Category
    27:35 What is a Google Product Type
    28:23 The initial metrics you want to be looking for when starting to run ads

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify/
    TikTok: https://www.tiktok.com/@winningwithshopify
    Spec: https://spec.digital 
    Support the show

    • 32 min
    From Viral YouTuber to Scaling a Shopify Business - Exclusive Interview With How To Beast

    From Viral YouTuber to Scaling a Shopify Business - Exclusive Interview With How To Beast

    This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.

    David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.

    Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!

    Key takeaways:
    - About David, How To Beast & Edge
    - How social media changed influencer marketing
    - Working with family in business
    - Starting and growing Edge’s fulfilment strategy
    - How to review what is selling well and clear dead stock
    - Packaging and shipping orders
    - Coping with demand
    - The future for David de las Morenas and how to remove pressure

    Edge Lifestyle apparel - https://edgelifestyle.com/
    How To Beast - https://youtube.com/@howtobeast

    If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify/
    TikTok: https://www.tiktok.com/@winningwithshopify
    Spec: https://spec.digital
    Support the show

    • 41 min
    Zero to $6,000,000 on Shopify in Just 4 Years - Exclusive Interview with Stuga Studio

    Zero to $6,000,000 on Shopify in Just 4 Years - Exclusive Interview with Stuga Studio

    This week we are joined by Marc Bacher, Founder of Stuga Studio to share his expertise of starting and scaling a successful brand on Shopify!

    Nick and Marc dive into how to talk to customers to create a strong brand, stocking products for scale, how to build great relationships with suppliers, and much much more!

    Topics:
    1:50 About Mark & Stuga Studio
    09:57 The importance of talking to customers to create a strong brand
    18:50 Stocking, fulfilling and shipping products for scale
    25:25 How secure is the drop shipping model for scalability?
    31:33 Some of the ways you can build great relationships with suppliers
    36:10 How to drive revenue through your Shopify store if you’re out of stock

    Stuga Studio - https://stugastudio.com/

    If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify/
    TikTok: https://www.tiktok.com/@winningwithshopify
    Spec: https://spec.digital 
    Support the show

    • 42 min
    Fulfilment Masterclass - Setting Up Your Shopify Store For Fulfilment Success

    Fulfilment Masterclass - Setting Up Your Shopify Store For Fulfilment Success

    For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more!

    Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.

    Key Takeaways:
    0:00 Intro
    4:00 Would you recommend Shopify or Shopify Plus for fulfilment?
    6:14 What is a SKU and why are they so important?
    11:40 Shopify information & marketplaces
    13:56 Setting up calculated shipping & when to offer free shipping
    23:47 Things to be aware of with International Shipping
    31:48 What is inbounding and why you should care
    37:20 Effective inventory management
    42:35 How to manage customer expectations with shopping costs
    49:19 What is digital kitting and how it works

    Ships-A-Lot - https://ships-a-lot.com/

    If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify/
    TikTok: https://www.tiktok.com/@winningwithshopify
    Spec: https://spec.digital  
    Support the show

    • 51 min
    Ships-a-lot Exclusive - Plan Your Fulfilment To Scale With Ease

    Ships-a-lot Exclusive - Plan Your Fulfilment To Scale With Ease

    It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so.

    We are joined by fulfilment and postage experts, Max and Zach, the founders of Ships-A-Lot, who share their insights and expertise about the industry.

    Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands. 

    Key Takeaways:
    0:00 Intro
    2:56 About Ships A lot
    6:38 Order fulfilment for new brands - What new brands should focus on with order fulfilment.
    15:39 At what point should you start outsourcing fulfilment?
    18:53 Using fulfilment centres for crowd-funding campaigns
    21:27 The different fulfilment options
    28:45 How to choose the right fulfilment partner
    32:40 The types of businesses Ships-A-Lot work with
    35:26 Building Ships-A-Lot

    Ships-A-Lot - https://ships-a-lot.com/

    If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify/
    TikTok: https://www.tiktok.com/@winningwithshopify
    Spec: https://spec.digital 
    Support the show

    • 41 min
    Exclusive Interview - Christianne, Content Creator & Influencer AKA Backpacking Bananas

    Exclusive Interview - Christianne, Content Creator & Influencer AKA Backpacking Bananas

    To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!

    Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!

    Key Takeaways:
    0:00 Introduction
    1:03 About Christianne & Backpacking Bananas
    3:06 How Backpacking Bananas was created
    6:57 What’s the difference between a content creator and influencer?
    11:00 How to find the right content creators and influencers for your brand
    15:25 The do’s and dont’s when approaching content creators
    19:14 How to create authentic partnerships
    26:53 The importance of brand reputation
    27:34 The process of working with a content creator
    33:24 How to adapt when obstacles occur
    37:38 The future for Backpacking Bananas

    Christianne’s channel: https://www.youtube.com/@BackpackingBananas

    Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer

    Website: https://winningwithshopify.com/
    YouTube: https://www.youtube.com/@winningwithshopify
    Instagram: https://www.instagram.com/winning_with_shopify/
    TikTok: https://www.tiktok.com/@winningwithshopify
    Spec: https://spec.digital/ 
    Support the show

    • 43 min

Customer Reviews

4.5 out of 5
83 Ratings

83 Ratings

Noballshere ,

Top notch information

If you are a new Shopify owner do yourself a huge favor and jump on this podcast. Nick Truman offers a fantastic selection of experts and their advice as well as sharing his experience from the past 13 years in digital marketing. His message is very light on selling his own company and very big on useful information. I can’t even count the number of things I’ve learned it from listening to Nick and his many guests. I if you’re like me, then you don’t know what you don’t know. This podcast will go a long ways towards bridging your knowledge gap. Thank you, Nick, for doing such a great job.
(And he’s great at answering emails, too.)

Geoffwtaylor ,

Knowledge is Power

I have recently started a business and stumbled upon this podcast while looking for informational podcasts to listen to while on my morning and evening commutes. I have 13 years experience in the digital marketing space helping other with online marketing strategies and e-commerce, so naturally, I believed I knew what it took to succeed. However, I realized I’ve never been my own client using my own time and money to build a brand a grow a business. All I can say is WOW! This podcast is a pure diamond in the rough and I have devoted countless hours of listening to Winning with Shopify, and taking action offline. The amount of knowledge given for free is amazing. I truly appreciate each and every episode and have re-listened to multiple episodes. This podcast does not disappoint and will help you create a better experience for your stores and arm you with the power to build your business if you utilize the information in the right way. Caroline and Nick, I can’t thank you enough. Keep going!

Ingrid M. C. ,

Meh.

I wish there were more women guests, it fees like it’s all dudes all day. Would love to se some more diversity in the podcast guests.

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