221 episodes
Winning With Shopify Winning With Shopify
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- Business
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4.5 • 83 Ratings
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Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience in the digital arena and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY!
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Google Ads Fundamentals - How to Setup & Create Your Ad Campaigns!
This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.
Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key Points:
0:00 Introduction
1:27 About Jonny
2:20 What you need to be thinking about before you start running Google Ads
6:35 The basics of setting up your Google Ads
12:06 The different type of Google Shopping Ad Campaigns available to you
15:28 What is Google Tag Manager
17:54 Getting GA4 tracking into Google Ads
18:43 How to create Audiences for Google Ads
20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre
21:28 Setting up the feed tool
26:26 What is a Google Product Category
27:35 What is a Google Product Type
28:23 The initial metrics you want to be looking for when starting to run ads
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
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From Viral YouTuber to Scaling a Shopify Business - Exclusive Interview With How To Beast
This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.
David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.
Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!
Key takeaways:
- About David, How To Beast & Edge
- How social media changed influencer marketing
- Working with family in business
- Starting and growing Edge’s fulfilment strategy
- How to review what is selling well and clear dead stock
- Packaging and shipping orders
- Coping with demand
- The future for David de las Morenas and how to remove pressure
Edge Lifestyle apparel - https://edgelifestyle.com/
How To Beast - https://youtube.com/@howtobeast
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Support the show -
Zero to $6,000,000 on Shopify in Just 4 Years - Exclusive Interview with Stuga Studio
This week we are joined by Marc Bacher, Founder of Stuga Studio to share his expertise of starting and scaling a successful brand on Shopify!
Nick and Marc dive into how to talk to customers to create a strong brand, stocking products for scale, how to build great relationships with suppliers, and much much more!
Topics:
1:50 About Mark & Stuga Studio
09:57 The importance of talking to customers to create a strong brand
18:50 Stocking, fulfilling and shipping products for scale
25:25 How secure is the drop shipping model for scalability?
31:33 Some of the ways you can build great relationships with suppliers
36:10 How to drive revenue through your Shopify store if you’re out of stock
Stuga Studio - https://stugastudio.com/
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Support the show -
Fulfilment Masterclass - Setting Up Your Shopify Store For Fulfilment Success
For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more!
Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.
Key Takeaways:
0:00 Intro
4:00 Would you recommend Shopify or Shopify Plus for fulfilment?
6:14 What is a SKU and why are they so important?
11:40 Shopify information & marketplaces
13:56 Setting up calculated shipping & when to offer free shipping
23:47 Things to be aware of with International Shipping
31:48 What is inbounding and why you should care
37:20 Effective inventory management
42:35 How to manage customer expectations with shopping costs
49:19 What is digital kitting and how it works
Ships-A-Lot - https://ships-a-lot.com/
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Support the show -
Ships-a-lot Exclusive - Plan Your Fulfilment To Scale With Ease
It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so.
We are joined by fulfilment and postage experts, Max and Zach, the founders of Ships-A-Lot, who share their insights and expertise about the industry.
Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.
Key Takeaways:
0:00 Intro
2:56 About Ships A lot
6:38 Order fulfilment for new brands - What new brands should focus on with order fulfilment.
15:39 At what point should you start outsourcing fulfilment?
18:53 Using fulfilment centres for crowd-funding campaigns
21:27 The different fulfilment options
28:45 How to choose the right fulfilment partner
32:40 The types of businesses Ships-A-Lot work with
35:26 Building Ships-A-Lot
Ships-A-Lot - https://ships-a-lot.com/
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Support the show -
Exclusive Interview - Christianne, Content Creator & Influencer AKA Backpacking Bananas
To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!
Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!
Key Takeaways:
0:00 Introduction
1:03 About Christianne & Backpacking Bananas
3:06 How Backpacking Bananas was created
6:57 What’s the difference between a content creator and influencer?
11:00 How to find the right content creators and influencers for your brand
15:25 The do’s and dont’s when approaching content creators
19:14 How to create authentic partnerships
26:53 The importance of brand reputation
27:34 The process of working with a content creator
33:24 How to adapt when obstacles occur
37:38 The future for Backpacking Bananas
Christianne’s channel: https://www.youtube.com/@BackpackingBananas
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital/
Support the show
Customer Reviews
Top notch information
If you are a new Shopify owner do yourself a huge favor and jump on this podcast. Nick Truman offers a fantastic selection of experts and their advice as well as sharing his experience from the past 13 years in digital marketing. His message is very light on selling his own company and very big on useful information. I can’t even count the number of things I’ve learned it from listening to Nick and his many guests. I if you’re like me, then you don’t know what you don’t know. This podcast will go a long ways towards bridging your knowledge gap. Thank you, Nick, for doing such a great job.
(And he’s great at answering emails, too.)
Knowledge is Power
I have recently started a business and stumbled upon this podcast while looking for informational podcasts to listen to while on my morning and evening commutes. I have 13 years experience in the digital marketing space helping other with online marketing strategies and e-commerce, so naturally, I believed I knew what it took to succeed. However, I realized I’ve never been my own client using my own time and money to build a brand a grow a business. All I can say is WOW! This podcast is a pure diamond in the rough and I have devoted countless hours of listening to Winning with Shopify, and taking action offline. The amount of knowledge given for free is amazing. I truly appreciate each and every episode and have re-listened to multiple episodes. This podcast does not disappoint and will help you create a better experience for your stores and arm you with the power to build your business if you utilize the information in the right way. Caroline and Nick, I can’t thank you enough. Keep going!
Meh.
I wish there were more women guests, it fees like it’s all dudes all day. Would love to se some more diversity in the podcast guests.
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