Wisdom is Beautiful With Alexis Eizinas

Starting as a model in the 1990s, Alexis Eizinas  transitioned to a two-decade career in beauty retail design. Inspired by her mother's example, she embraced her silvering hair but struggled to find suitable products. During COVID-19, she realized the market gap and, in 2023, founded Silvering, the first North American beauty brand to provide cosmetics and hair care uniquely designed to amplify and never hide the true beauty of naturally silvering hair. Leveraging over 30 years of experience in the beauty industry and her experience trying to find products that worked with her own silvering hair, Alexis created a truly innovative and contemporary product line for the modern woman who has embraced her grays.  

She launched Silvering in 2023.  The company's tagline, Wisdom Is Beautiful, speaks volumes about Alexis's mission to change the way all women perceive silvering hair, to see it as a powerful, beautiful, outward expression of growing up.

What You Will Hear in This Episode: 

03:08 Alexis’s Personal Journey

04:17 Returning to Canada and Further Career

06:00 Founding of Silvering

08:21 Online Influence and COVID impact

19:15 Changing Perceptions of Silvering Hair

26:25 Wisdom is Beautiful

28:43 Visibility and Confidence for Aging Women

33:17 Closing Remarks and Next Steps

Quotes

“I've always been in beauty, and I think really all women are in beauty in some way or another because our identity is naturally wrapped up in appearances.”

“The trick to finding your beauty is really in amplifying those features that make you, you.”

“We want them to see it as a sign of wisdom.”

“A man can walk around with a little bit of silver in his hair. It's considered sophisticated and he's a seasoned professional.”

Mentioned:

Silveringbeauty.com

Facebook

Instagram

eConnect with Bonnie

Gendered Ageism Survey Results

Forbes article

5 Tips to own the superpower of your age

IAMMusicGroup

Purchase my book Not Done Yet on Amazon: 

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