243 episodes

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com. Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Women in Influencer Marketing Women in Influencer Marketing

    • Business
    • 4.6 • 36 Ratings

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com. Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

    The Atlanta Scene

    The Atlanta Scene

    Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting.



    In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode also highlights an upcoming WIM event in Atlanta and provides practical advice for both brands and influencers to improve their strategies.



    Timestamps:

    00:00 Introduction and Personal Journey

    00:28 Podcast Break and Personal News

    04:04 Introducing Special Guests

    07:27 Guest Backgrounds and Influencer Marketing

    18:15 Pet Peeves in Influencer Marketing

    30:34 Identifying Industry Gaps and Missed Opportunities

    31:18 Challenges in the Current Job Market

    31:48 Marketing Strategies and Consumer Behavior

    42:35 The Importance of Diversifying Content

    44:33 Creators' Fears and Algorithm Myths

    50:51 Building Owned Channels and Communities

    52:42 Upcoming Networking Event in Atlanta

    56:02 The Vibrant Influencer Scene in Atlanta

    01:00:39 Connecting with the Guests

    01:02:08 Conclusion and Call to Action



    Want to join WIIM's Membership?

    Check out our website http://www.iamwiim.com/join



    Join WIIM’s upcoming events near you!

    http://www.iamwiim.com/events



    Don't forget to follow us on Instagram

    http://www.instagram.com/iamwiim




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    • 1 hr 2 min
    Let's Talk Mental & Women's Health

    Let's Talk Mental & Women's Health

    Today we’re speaking with Sourma Khoury, Influencer Marketing Consultant.



    With over 8 years in the influencer and creator economy, Sourma has collaborated with Fortune 500 brands across gaming, tech, and beauty, including Meta, Epic Games, and L'Oréal. She has also worked with prominent creators like Kirsty Sarah and Alicia McCarvell. Driven by a passion for transformative creator potential, Sourma excels in crafting compelling narratives that foster brand success and vibrant communities.



    Timestamps:

    00:00 Embracing Individuality and Mental Health Awareness

    00:35 Welcome to the Wynn Podcast: A Special Episode on Mental Health

    01:17 Announcing the Best in Influencer Tech Event

    03:32 Diving Deep into Mental Health with Suarma Kauri

    07:31 The Journey Through Hormone Imbalance and Therapy

    19:11 The Power of Meditation and Taking Charge of Your Health

    25:54 Unlocking Focus: The Power of Sound

    26:25 Navigating the Digital Age: Social Media and Attention

    27:52 Personal Strategies for Stress Relief and Focus

    28:58 Introducing Caveat: The AI-Powered Contracting Platform

    30:34 Coping Mechanisms and Emotional Regulation

    33:46 Navigating Relationships and Mental Health

    41:24 Self-Care and Mental Health Strategies

    44:19 The Impact of COVID-19 on Mental Health and Social Behavior

    51:34 Closing Thoughts on Mental Health Conversations



    Want to join WIIM's Membership?

    Check out our website http://www.iamwiim.com/join



    Join WIIM’s upcoming events near you!

    http://www.iamwiim.com/events



    Don't forget to follow us on Instagram

    http://www.instagram.com/iamwiim






    ---

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    • 53 min
    Collegiate Influencers

    Collegiate Influencers

    Today we’re speaking with Julianne Skrivan of Her Campus Media.



    This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges they face, and how education and a sense of community can empower creators to professionalize their passion. The episode emphasizes the need for inclusivity in content creation and the importance of continuous learning and adaptation in an ever-evolving digital landscape.







    Connect with her:

    @julianneskrivan (IG)

    @hercampusmedia (IG)

    @hercampus (IG + TikTok)

    @influencehercollective (IG + TikTok)

    @campustrendsetters (IG + TikTok)

    @cfashionista (IG + TikTok)





    Timestamps:

    00:00 Welcome to the WIM Podcast: Community and Connection

    00:41 Exciting Updates from WIM: Events and Membership Perks

    02:25 Diving Deep into Gen Z: Influencers and Education

    03:28 Spotlight on Julianne Scriven and Her Campus Media

    16:31 Exploring the Certified Influence Program

    21:07 The Power of Community in Influencer Marketing

    24:23 Exploring the Future of Content Creation and Certification

    24:59 The Impact of Certified Content Creator Programs

    25:51 Adapting to the Ever-Changing Influencer Space

    26:37 Celebrating Achievements: Diplomas and LinkedIn Badges

    27:10 Introducing Caveat: The AI-Powered Contracting Platform

    29:41 The Role of Certified Influencers in Brand Partnerships

    31:13 Understanding the Needs and Aspirations of Content Creators

    33:32 Addressing Predatory Practices in the Creator Economy

    35:43 Empowering Creators with Education and Confidence

    41:06 Envisioning an Inclusive Future for Influencer Marketing

    44:18 Connecting with the Community and Further Resources



    Want to join WIIM's Membership?

    Check out our website http://www.iamwiim.com/join



    Join WIIM’s upcoming events near you!

    http://www.iamwiim.com/events



    Don't forget to follow us on Instagram

    http://www.instagram.com/iamwiim






    ---

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    • 48 min
    How AI Can Scale Your Business

    How AI Can Scale Your Business

    Today we’re speaking with Dawn Andrews of Free Range Thinking.

    We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company



    Timestamps:

    00:00 Navigating Layoffs and Career Transitions

    00:34 Welcome to the Women Influencer Marketing Podcast

    01:11 Exploring AI in Business and Personal Growth

    03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy

    03:53 Deep Dive into AI: Transforming Business and Personal Efficiency

    04:50 Upcoming Events and Community Engagements

    09:49 Dawn Andrews on Entrepreneurship and AI Integration

    14:39 AI as a Game Changer in Business Operations

    20:57 Personalizing AI for Business Growth

    23:49 AI's Role in Enhancing Team Productivity

    25:06 Harnessing AI for Content Creation and Improvement

    26:22 Navigating the Nuances of Tone with AI

    28:27 Introducing Kavya: A Game-Changer for Contract Review

    30:02 Exploring the Wide World of AI Tools for Business

    32:25 Making AI Work for You: Practical Business Applications

    36:40 AI in Decision Making: Guidance vs. Autonomy

    38:23 Demystifying AI: Addressing Common Concerns and Future Prospects

    45:10 Personalizing AI: From Business Strategy to Home Organization

    48:08 Connecting and Learning More About AI Applications



    WIIM Presents Best in Influencer Tech:

    https://iamwiim.com/tech/



    Tools mentioned in this episode:

    https://chatgpt.com/

    https://openart.ai/

    https://claude.ai/

    https://manychat.com/

    https://zapier.com/



    Dawn Andrews Free Resource:

    https://dawnandrews.com/aistrategyframework



    Want to join WIIM's Membership?

    Check out our website http://www.iamwiim.com/join



    Join WIIM’s upcoming events near you!

    http://www.iamwiim.com/events



    Don't forget to follow us on Instagram

    http://www.instagram.com/iamwiim






    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message
    Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

    • 51 min
    Is SAG-AFTRA the Answer?

    Is SAG-AFTRA the Answer?

    Today we’re speaking with Shaine Griffin of SAG-AFTRA.



    Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs.



    Connect with her:

    shaine.griffin@sagaftra.org

    Influencer@sagaftra.org



    Timestamps:

    00:00 Navigating Work Opportunities and Flexibility

    00:36 Welcome Back to the Pod: Addressing Industry Challenges

    02:13 Advocacy and Support for the Influencer Community

    04:15 Exploring the Influencer Agreement with SAG-AFTRA

    14:44 The Benefits of Joining SAG-AFTRA for Creators

    21:04 Understanding Union Contracts and Creator Rights

    26:00 Empowering Creators: The Influencer Agreement Explained

    31:22 Building a Sustainable Future for Creators

    33:42 Navigating Influencer Agreements and Community Feedback

    34:05 Challenges and Solutions in Influencer Collaborations

    35:57 Educational Initiatives for Creators and Influencers

    37:26 Introducing Caveat: An AI-Powered Contracting Platform

    38:56 The Predatory Nature of the Entertainment Industry

    40:23 Empowering Creators Through Education and Union Membership

    40:44 Understanding SAG-AFTRA's Role and Benefits for Creators

    43:01 Navigating Union Membership and Talent Management

    49:27 Demystifying the Transition to Union Membership for Creators

    56:25 Resources and Support for Navigating the Creator Economy

    01:01:07 Closing Thoughts and Encouragement for Engagement



    Want to join WIIM's Membership?

    Check out our website http://www.iamwiim.com/join



    Join WIIM’s upcoming events near you!

    http://www.iamwiim.com/events



    Don't forget to follow us on Instagram

    http://www.instagram.com/iamwiim




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    • 1 hr 2 min
    Guilty?

    Guilty?

    This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices.





    Timestamps:

    00:00 The Struggle with Late Payments in the Creator Economy

    00:37 Introducing Women in Influencer Marketing (WIIM)

    01:35 A Deep Dive into the Captivate Payment Controversy

    11:13 The Power of Speaking Up and Advocacy

    14:25 Closing Thoughts and Next Steps



    Want to join WIIM's Membership?

    Check out our website http://www.iamwiim.com/join



    Join WIIM’s upcoming events near you!

    http://www.iamwiim.com/events



    Don't forget to follow us on Instagram

    http://www.instagram.com/iamwiim




    ---

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    Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

    • 15 min

Customer Reviews

4.6 out of 5
36 Ratings

36 Ratings

KatherineJeanine ,

Can’t stop listening!

I recently started commuting into an office again and while the drive is a bit draining, the silver lining is… podcast time. I’ve been a fan of the WIIM community and ethos for a long time but haven’t had the chance yet to tap into their podcast - and now I can’t stop listening! It’s a powerhouse of important, interesting, and relevant industry news that’s often delivered with a touch of humor, making it a fun and AND informative companion for my morning commute. Kudos to Jessy for creating such a vital resource for our industry. I can’t wait to keep listening.

ASobering ,

Entertaining, insightful, and actionable! 🔥

Whether you’re well established as an influencer or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Jessy does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business (and life!) you can be proud of with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

lissettecalv ,

Unique perspectives

I love listening to this podcast for the balance of a unique perspective and the educational value about the influencer marketing industry. Jessy does such a great job at bringing guests across different spaces of the industry, while making it an engaging conversation we can learn from.

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