Women in Influencer Marketing Women in Influencer Marketing

In this special episode of the WIIM Podcast, host Jessy Grossman shares an exclusive behind-the-scenes look into the operations and business strategies behind Women in Influencer Marketing (WIIM). Jessy discusses the joys and challenges of running her own business, from launching a community network to managing a web platform and embracing evolving business models. She also shares insights on delegating tasks, the importance of recurring revenue, and preparing her team for her maternity leave. With heartfelt transparency, Jessy opens up about her consultancy, Tribe Monday, and how it complements her work with WIIM. Tune in to learn invaluable lessons on passion projects, scaling a business, and finding balance while working for yourself.



00:00 Introduction and Personal Philosophy

00:27 Welcome to the WIIM Podcast

00:40 Today's Unique Episode

01:14 Behind the Scenes of WIIM

03:35 WIM's Evolution and Challenges

05:24 Technical Aspects of WIIM's Website

07:35 Team and Operations

09:45 Sponsorship and Revenue Streams

19:14 Consultancy and Additional Ventures

24:25 Final Thoughts and Call to Action



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events



Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim




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Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this solo episode, the host returns after a brief hiatus to discuss the intricacies of small business growth and scaling in the creator economy. Drawing from personal experiences, the host emphasizes the importance of cherishing achievements and the potential higher earning capacity of entrepreneurship compared to traditional jobs. The episode offers practical advice for aspiring freelancers, consultants, and small business owners on building and maintaining their businesses. The host also touches on the challenges of service-based businesses, the significance of planning for long-term goals, and the necessity of celebrating milestones to avoid the relentless chase for success. The episode is sponsored by Women in Influencer Marketing and Caveat, an AI-powered contracting platform.



00:00 Introduction and Welcome Back

00:50 Diving into Small Business Growth

01:53 Sponsorship and Community Building

02:52 Personal Insights on Business Growth

09:19 Challenges and Realities of Service-Based Businesses

14:47 The Importance of Long-Term Planning

17:37 Human Elements and Overcoming Stagnation

20:52 Final Thoughts and Encouragement

24:12 Closing Remarks and Call to Action



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events



Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim




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Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting.



In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode also highlights an upcoming WIM event in Atlanta and provides practical advice for both brands and influencers to improve their strategies.



Timestamps:

00:00 Introduction and Personal Journey

00:28 Podcast Break and Personal News

04:04 Introducing Special Guests

07:27 Guest Backgrounds and Influencer Marketing

18:15 Pet Peeves in Influencer Marketing

30:34 Identifying Industry Gaps and Missed Opportunities

31:18 Challenges in the Current Job Market

31:48 Marketing Strategies and Consumer Behavior

42:35 The Importance of Diversifying Content

44:33 Creators' Fears and Algorithm Myths

50:51 Building Owned Channels and Communities

52:42 Upcoming Networking Event in Atlanta

56:02 The Vibrant Influencer Scene in Atlanta

01:00:39 Connecting with the Guests

01:02:08 Conclusion and Call to Action



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events



Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim




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Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Sourma Khoury, Influencer Marketing Consultant.



With over 8 years in the influencer and creator economy, Sourma has collaborated with Fortune 500 brands across gaming, tech, and beauty, including Meta, Epic Games, and L'Oréal. She has also worked with prominent creators like Kirsty Sarah and Alicia McCarvell. Driven by a passion for transformative creator potential, Sourma excels in crafting compelling narratives that foster brand success and vibrant communities.



Timestamps:

00:00 Embracing Individuality and Mental Health Awareness

00:35 Welcome to the Wynn Podcast: A Special Episode on Mental Health

01:17 Announcing the Best in Influencer Tech Event

03:32 Diving Deep into Mental Health with Suarma Kauri

07:31 The Journey Through Hormone Imbalance and Therapy

19:11 The Power of Meditation and Taking Charge of Your Health

25:54 Unlocking Focus: The Power of Sound

26:25 Navigating the Digital Age: Social Media and Attention

27:52 Personal Strategies for Stress Relief and Focus

28:58 Introducing Caveat: The AI-Powered Contracting Platform

30:34 Coping Mechanisms and Emotional Regulation

33:46 Navigating Relationships and Mental Health

41:24 Self-Care and Mental Health Strategies

44:19 The Impact of COVID-19 on Mental Health and Social Behavior

51:34 Closing Thoughts on Mental Health Conversations



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events



Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim






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Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Julianne Skrivan of Her Campus Media.



This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges they face, and how education and a sense of community can empower creators to professionalize their passion. The episode emphasizes the need for inclusivity in content creation and the importance of continuous learning and adaptation in an ever-evolving digital landscape.







Connect with her:

@julianneskrivan (IG)

@hercampusmedia (IG)

@hercampus (IG + TikTok)

@influencehercollective (IG + TikTok)

@campustrendsetters (IG + TikTok)

@cfashionista (IG + TikTok)





Timestamps:

00:00 Welcome to the WIM Podcast: Community and Connection

00:41 Exciting Updates from WIM: Events and Membership Perks

02:25 Diving Deep into Gen Z: Influencers and Education

03:28 Spotlight on Julianne Scriven and Her Campus Media

16:31 Exploring the Certified Influence Program

21:07 The Power of Community in Influencer Marketing

24:23 Exploring the Future of Content Creation and Certification

24:59 The Impact of Certified Content Creator Programs

25:51 Adapting to the Ever-Changing Influencer Space

26:37 Celebrating Achievements: Diplomas and LinkedIn Badges

27:10 Introducing Caveat: The AI-Powered Contracting Platform

29:41 The Role of Certified Influencers in Brand Partnerships

31:13 Understanding the Needs and Aspirations of Content Creators

33:32 Addressing Predatory Practices in the Creator Economy

35:43 Empowering Creators with Education and Confidence

41:06 Envisioning an Inclusive Future for Influencer Marketing

44:18 Connecting with the Community and Further Resources



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events



Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim






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Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Dawn Andrews of Free Range Thinking.

We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company



Timestamps:

00:00 Navigating Layoffs and Career Transitions

00:34 Welcome to the Women Influencer Marketing Podcast

01:11 Exploring AI in Business and Personal Growth

03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy

03:53 Deep Dive into AI: Transforming Business and Personal Efficiency

04:50 Upcoming Events and Community Engagements

09:49 Dawn Andrews on Entrepreneurship and AI Integration

14:39 AI as a Game Changer in Business Operations

20:57 Personalizing AI for Business Growth

23:49 AI's Role in Enhancing Team Productivity

25:06 Harnessing AI for Content Creation and Improvement

26:22 Navigating the Nuances of Tone with AI

28:27 Introducing Kavya: A Game-Changer for Contract Review

30:02 Exploring the Wide World of AI Tools for Business

32:25 Making AI Work for You: Practical Business Applications

36:40 AI in Decision Making: Guidance vs. Autonomy

38:23 Demystifying AI: Addressing Common Concerns and Future Prospects

45:10 Personalizing AI: From Business Strategy to Home Organization

48:08 Connecting and Learning More About AI Applications



WIIM Presents Best in Influencer Tech:

https://iamwiim.com/tech/



Tools mentioned in this episode:

https://chatgpt.com/

https://openart.ai/

https://claude.ai/

https://manychat.com/

https://zapier.com/



Dawn Andrews Free Resource:

https://dawnandrews.com/aistrategyframework



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events



Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim






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Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support