Women in Influencer Marketing

Women in Influencer Marketing
  • 4.6 (37)
  • MARKETING
  • UPDATED WEEKLY
Women in Influencer Marketing

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.

  1. MAR 4

    Birth Story Part 2 & Goodbye

    In this heartfelt episode of the WIIM Podcast, host Jessy Grossman continues to share her deeply personal birth story. From the harrowing experience of being alone and scared in the ICU to the sweet moments with her newborn son, Mikey, Jessy candidly recounts the emotional and physical challenges she faced during labor and postpartum recovery. She also expresses immense gratitude for the compassionate nurses who took care of her and Mikey, and discusses her excitement and apprehension about motherhood. As she concludes her story, Jessy announces a temporary break from the podcast to focus more on the WIIM community and upcoming in-person events. 00:00 A Night of Terror 00:39 Welcome Back to the WIIM Podcast 00:48 Personal Reflections and Birth Story Part 2 01:59 The Importance of Sharing Experiences 04:21 Sponsor Message: Women in Influencer Marketing 05:20 Postpartum Realities and Hospital Stay 14:03 Challenges in the ICU 28:40 Returning Home and Family Dynamics 41:25 Final Thoughts and Podcast Hiatus

    45 min

  2. FEB 25

    Birth Story Part 1

    In this heartfelt episode of the WIIM podcast, host Jessy Grossman returns from a three-month maternity leave to share her deeply personal and emotional journey of pregnancy, childbirth, and her unexpected time in the ICU. Jessy recounts the intense pain of passing a kidney stone just weeks before giving birth, and offers a candid look into her labor experience, including her decision to have a C-section. As she navigates the challenges of early motherhood, Jessy emphasizes the importance of sharing birth stories and offers support to other women in similar journeys. 00:00 Introduction and Welcome 01:02 Podcast Updates and Maternity Leave 03:04 Personal Journey: Pregnancy and Labor 04:45 Sponsorship Message 05:44 Pregnancy Experience and Challenges 07:20 Labor and Delivery Story 22:30 C-Section and Birth 29:20 Conclusion and Teaser for Part Two Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

    33 min

  3. FEB 18

    Where Do Women Stand?

    In this solo episode featuring guest host Katie Stoller on the WIIM Podcast. Katie delves into the significant progress women have made in various domains, including influencer marketing, education, and business. She cites compelling statistics from Scott Galloway highlighting women's growing success and the shifting dynamics between genders. Katie also talks about the challenges and inequities women face, especially in underrepresented communities, and shares a hopeful vision for the future, encouraging young women to rise above societal noise. The episode explores the implications of recent political events and the evolving roles of women in both professional and personal spheres. 00:00 Introduction and Host Update 03:10 Guest Host Introduction: Katie Stoller 03:58 The State of Women in 2025 05:39 Women in the Workplace: Personal Experiences 10:23 Exciting Trends and Statistics for Women 14:10 Challenges Faced by Men 16:43 Key Takeaways and Optimism for the Future 21:24 Conclusion and Call to Action Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

    22 min

  4. FEB 11

    We’ve seen it all…

    In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry. They discuss personal anecdotes, including chaotic work experiences, the evolving landscape of social media, and the impact of AI in influencer vetting. The conversation covers their career beginnings, the shift from traditional media to influencer marketing, and the importance of networking and transparency. They conclude with valuable advice on building confidence and the significance of maintaining strong professional relationships. 00:00 Introduction: The Crazy Work Culture 00:34 Welcome to the WIIM Podcast 01:49 About Women in Influencer Marketing (WIIM) 02:47 TikTok and Political Issues 04:10 Guest Hosts: Katie Stoller and Lauren Ludlow 04:27 Sponsorship and Community Resources 07:11 Influencer Marketing Stories: Never Have I Ever 10:00 Navigating Campaign Challenges 19:06 The Importance of Transparency 20:39 AI in Contract Management 22:09 Nostalgia: 90s and 2000s Fashion Magazines 23:16 Lauren's Unique Career Path 24:10 Early Influences and Inspirations 25:31 Transition to Influencer Marketing 26:51 The Rise of Influencer Marketing 28:52 Pioneering New Marketing Strategies 32:21 Networking and Building Relationships 35:22 Advice for the Next Generation 39:15 Confidence and Career Reflections 44:20 Closing Thoughts and Community Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Connect with Lauren: LinkedIn: https://www.linkedin.com/in/laurenludlow/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

    45 min

  5. FEB 4

    Things Brands Wish We Could Tell Creators

    In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships. The conversation covers crucial topics including maintaining professionalism, negotiating rates, effective communication, and delivering high-quality, engaging content. The hosts emphasize the importance of fostering transparent and collaborative partnerships, understanding brand goals, and being creative in content production and deal structuring. Offering a wealth of knowledge from their extensive experience, the episode aims to help creators navigate the complexities of influencer marketing and achieve greater success in their collaborations. 00:00 Introduction and Personal Reflections 00:33 Guest Host Series Announcement 01:12 Community Engagement and Feedback 02:25 Sponsorship and Community Benefits 03:24 Special Guest Introduction: Lauren Gable 05:05 Lauren Gable's Career Journey 09:59 Insights on Influencer Marketing 11:02 The Role of Managers in Influencer Partnerships 15:15 Importance of Flexibility and Negotiation 24:27 Reputation and Professionalism in the Industry 32:12 Thinking Outside the Box: Creative Campaigns 34:59 The Importance of Big Ideas and Creative Content 37:37 Maintaining Professionalism in Brand Partnerships 39:42 Understanding the Business Side of Influencer Marketing 44:02 Effective Communication and Handling Reshoot Requests 50:38 Negotiating Rates and Maximizing Brand Deals 01:00:56 Building Strong Relationships with Brands 01:07:23 Final Thoughts and Closing Remarks Connect with Steph: LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/ Instagram: https://www.instagram.com/stephamartin/ Connect with Steph: LinkedIn: https://www.linkedin.com/in/lauren-gabel-8128a010/ Instagram: https://www.instagram.com/lgabelis/ Email: lauren@nomadainc.com Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

    1h 10m

  6. JAN 28

    From Corporate Burnout to Creative Freedom

    In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator. Jade shares her unconventional journey from corporate roles to freelancing and becoming a renowned B2B influencer. They discuss the evolving landscape of LinkedIn, the importance of joy and authenticity in one's career, and strategies for effective brand partnerships. Jade offers insights for aspiring creators and brands looking to leverage B2B influencer marketing, emphasizing the importance of aligning with one's passion and vision. 00:00 Building Brand Partnerships: A Relationship Approach 00:28 Welcome to the WIIM Podcast 02:48 Introduction to Guest Host Tiffany Harden 03:21 Meet Jayde Powell: Social Strategist and B2B Creator 04:52 Jayde's Journey: From Corporate to Freelancing 07:00 Navigating the Corporate World and Finding Your Path 13:49 Becoming a B2B Creator: Jade's Story 16:18 The Rise of LinkedIn as a Creator Platform 25:27 Tips for Brand Partnerships and Content Creation 32:31 Final Thoughts and Future Vision 37:15 Closing Remarks and How to Get Involved Connect with Tiffany: Instagram: https://www.instagram.com/tiffany_hardin/ LinkedIn: https://www.linkedin.com/in/tiffanymariehardin Connect with Jayde: Instagram: https://www.instagram.com/jaydeipowell/ LinkedIn: https://www.linkedin.com/in/jaydeipowell/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

    38 min

  7. JAN 21

    Influencer Vs Brand

    Today our guest hosts are Katie Stoller and Jane Ko. Katie and Jane discusses their journeys in the influencer marketing industry, highlighting the challenges and triumphs they have faced. Topics include the early days of influencer marketing, dealing with online bullying, and managing brand partnerships. The episode offers valuable insights for aspiring influencers, emphasizing the importance of reliability, professionalism, and the balance between luck and hard work. Katie and Jane also touch on the evolution of the industry and share personal experiences on how navigating the digital space has changed over the years. 00:00 The Dark Side of Online Bullying 00:29 Welcome to the WIIM Podcast 00:35 Introducing the New Series 01:06 Exciting Guest Episodes Ahead 01:27 New Year, New Beginnings 01:42 Prioritizing Self-Care and Outsourcing 01:54 Jumping into the Episode 01:58 About Women in Influencer Marketing (WIIM) 02:57 Meet Jane: The Creator's Perspective 04:22 Jane's Journey in Influencer Marketing 05:01 Nostalgic Beginnings in PR and Influencer Marketing 07:17 Jane's First Big Break 08:56 The IKEA Makeover Experience 15:04 The Importance of Reliability and Quick Response 19:03 Challenges and Changes in the Influencer Landscape 20:07 The Changing Landscape of Mentorship 20:49 Evolution of PR and Media 21:46 Navigating Brand Collaborations 21:56 The Rise of Smaller Creators 22:18 Balancing Work and Personal Life 23:06 Challenges of Online Bullying 23:57 Introduction to Caveat 25:27 Reflecting on Hustle Culture 28:29 Legal Hurdles in Content Creation 28:56 Gen Z's Approach to Influencer Work 33:48 Advice for Aspiring Influencers 34:31 The Dark Side of Social Media 40:23 Final Thoughts and Contact Information Connect with Katie: LinkedIn: https://www.linkedin.com/in/katiestoller/ Connect with Jane: Instagram: https://www.instagram.com/atasteofkoko/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

    42 min

  8. JAN 14

    Is Now Still a Great Time for a Career in Influencer Marketing?

    In this 2025 kickoff episode and after a hiatus, Jessy introduces a new podcast format featuring guest hosts from the WIIM community. Steph Martin, an influencer marketing expert, highlights why now is a great time to pursue a career in influencer marketing, discussing essential skills like negotiation, data analysis, and project management. She also addresses common challenges and the importance of being adaptable and problem-solving. Finally, the episode underscores the value of mentorship and community support in the industry. 00:00 Welcome Back to WIIM Podcast! 01:13 Life Updates: Welcoming Baby Mikey 03:40 New Podcast Series Announcement 06:15 Introduction to Today's Guest Host: Steph Martin 07:07 Why Now is a Great Time for a Career in Influencer Marketing 08:16 Essential Skills Gained from Influencer Marketing 11:59 The Future of Influencer Marketing 14:58 Adaptability and Collaboration in Influencer Marketing 19:19 Mastering Stakeholder Management 19:46 Introducing Caveat: AI-Powered Contracting 21:16 Unique Challenges in Influencer Marketing 25:29 Managing Personalities and Relationships 26:44 Adapting to an Ever-Changing Industry 28:22 Solving Complex Problems 32:28 Key Skills for Influencer Marketers 35:54 The Importance of Mentorship 36:58 Final Thoughts and Encouragement Connect with Steph: LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/ Instagram: https://www.instagram.com/stephamartin/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim

    38 min
See All (256)

4.6
out of 5
37 Ratings

About

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com.

Information

  • Creator
    Women in Influencer Marketing
  • Years Active
    2018 - 2025
  • Episodes
    256
  • Rating
    Explicit
  • Copyright
    © Women in Influencer Marketing
  • Show Website
    Women in Influencer Marketing

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