Omni Talk Retail Omni Talk Retail

In this insightful Retail Technology Spotlight Podcast, Akshay Madhani, CEO and Co-Founder of Scrollmark, shares how their innovative social media automation platform is transforming the way brands approach social media marketing.
Discover how Scrollmark's powerful features, such as direct response marketing, influencer marketing, and social media engagement, can help you boost your social media ROI and drive revenue for your business.
Learn about the importance of social media analytics and how scrollmark's platform provides valuable insights to optimize your social media strategy.
Akshay also discusses the significance of social media loyalty campaigns and how they can increase customer retention and brand advocacy.
Whether you're a social media manager, marketer, or business owner, this video will provide you with actionable tips and strategies to revolutionize your social media marketing efforts and stay ahead of the competition.
Don't miss out on this opportunity to learn from an industry expert about how to take your social commerce to the next level.
#SocialMediaMarketing #SocialCommerce #InfluencerMarketing #DirectResponseMarketing #SocialMediaAutomation #SocialMediaEngagement #SocialMediaAnalytics #SocialMediaROI #SocialMediaStrategy #SocialMediaLoyaltyCampaigns
*Sponsored Content*


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

In this week’s Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Wiliot, Avalara, TGW, and Sezzle, Chris and Anne discussed:
Walmart’s new BNPL offering (Source: CNBC)Grubhub’s Mercato partnership (Source: Chain Store Age)Amazon’s low cost subscription grocery delivery plan (Source: Reuters)Instagram getting AI-powered search (Source: Daily Star)And closed with a look at the WSJ report last week that Amazon was running a secret operation to gain intel on its rivals (Source: WSJ)
There’s all that, plus Milwaukee hotels, death by lady bugs, and grooming tips for hairless dachshunds.
P.S. We are also gearing up for CommerceNext out in NYC in June. Scaled retailers and brands can register for FREE with code “FASTFIVE” in the referral field. Secure your spot now — head to commercenext.com/conference/ and don’t forget to use “FASTFIVE”
P.P.S. Be sure to check out all our other podcasts from the past week here, too: https://omnitalk.blog/category/podcast/
P.P.P.S. Also be sure to check out our #1 podcast ranking in all of retail on Feedspot
Music by hooksounds.com


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

In this exclusive interview from the VusionGroup studio at the World Retail Congress in Paris, Jose Gomez, Chief Development Officer at ETAM Group, sits down with Chris Walton and Anne Mezzenga from Omni Talk to discuss the company's innovative approach to retail development and customer experience. ETAM Group, a leader in lingerie brands with over 1,500 stores across 50 countries, is revolutionizing the in-store experience with cutting-edge technology.
Discover how ETAM Group is:
Leveraging its in-house developed clienteling app to provide personalized shopping experiencesUtilizing RFID technology and smart fitting rooms to streamline product selection and checkoutExpanding its presence in the US market through a strategic partnership with NordstromAdapting to the preferences and needs of American consumersPrioritizing meaningful growth in existing markets to build strong customer relationships
Jose also shares insights on the importance of omnichannel retail, the role of data in enhancing customer interactions, and the collaborative approach required to develop successful retail technology solutions.
#JoseGomez #etam #RetailDevelopment #RetailStrategy #ClientelingApp #SmartFittingRooms #USExpansion #NordstromPartnership #PersonalizedShopping #OmnichannelRetail #RetailInnovation #CustomerExperience #OmniTalkPodcast #WorldRetailCongress


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

In this exclusive interview from the VusionGroup stuido at the World Retail Congress in Paris, Sanjay Luthra, Executive Vice President EMEA and Global Direct-to-Consumer at Mattel, sits down with Chris Walton and Anne Mezzenga from Omni Talk to discuss the company's innovative approach to building a premium D2C business. Discover how Mattel Creations is tapping into the growing market of adult fans and collectors, known as "kidults," by offering customized, nostalgic products and immersive digital experiences.
Key Takeaways:
The power of innovation and nostalgia in driving Mattel's D2C strategyBuilding communities for passionate adult fans and toy collectorsCreating complementary partnerships with omnichannel retailersThe surprising success of the Ken's hoodie from the Barbie movieMattel's vision for franchise building beyond toys
Sanjay also shares insights on the importance of a purpose-driven organization and how Mattel Creations fits into the company's overall strategy. Learn how Mattel is leveraging its iconic brands and cultural impact to create unique, premium experiences for fans of all ages.
#SanjayLuthra #Mattel #DtC #MattelCreations #AdultFans #Kidults #ToyCollectors #NostalgicToys #CustomizedProducts #DigitalExperiences #OmnichannelRetail #StrategicPartnerships #BarbieMovie #KensHoodie #FranchiseBuilding #OmniTalkPodcast #WorldRetailCongress


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

In this exclusive interview from the VusionGroup studio at the World Retail Congress in Paris, Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, sits down with Omni Talk's Chris Walton and Anne Mezzenga to discuss the company's success in bringing fashion brands to the Middle East. With a portfolio of over 29 shopping malls, Majid Al Futtaim Lifestyle is a major player in the region's retail landscape.
Discover how Fahed and his team:
Identify and bring relevant, exciting brands like Abercrombie & Fitch and Hollister to the Middle EastCreate localized products that resonate with consumers in the regionEmbrace experiential retail concepts with brands like Lego and LululemonBuild authentic partnerships and engage communities beyond transactionsNavigate the challenges of concept stores and sustainable retail practicesAchieve omnichannel success and profitability in just five years
Fahed also shares his insights on the importance of finding the right partner when expanding into new markets and the value of seamless online and offline experiences for customers.
#MajidAlFuttaimLifestyle #FahedGhanim #RetailintheMiddleEast #FashionBrands #ExperientialRetail #OmnichannelSuccess #AuthenticPartnerships #LocalizedProducts #LegStores #Lululemon #OmniTalkPodcast #WorldRetailCongress


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

In this exclusive interview from the VusionGroup studio at the World Retail Congress in Paris, Anton Vincent, President of Mars Wrigley North America and Global Ice Cream, sits down with Chris Walton and Anne Mezzenga of Omni Talk to discuss the company's approach to engaging Gen Z consumers, creating memorable retail experiences, and driving innovation in the ice cream category.
Discover how Mars Wrigley is:
Leveraging iconic brands like M&M's, Snickers, and Twix to stay relevant to younger consumersTransforming brand transactions into immersive brand experiencesNavigating the evolving landscape of omnichannel retail and direct-to-consumer strategiesEnsuring brand consistency across multiple touchpoints and retail partnersCapitalizing on the growth of retail media to reach target audiences
Anton also shares his insights on the importance of understanding Gen Z's values and how they influence purchasing decisions, as well as the role of digital channels, influencer marketing, and personalization in connecting with this key demographic.
#AntonVincent #MarsWrigley #GenZ #Omnichannel #IceCreamInnovation #MMs #Snickers #Twix #RetailExperiences #BrandConsistency #RetailMedia #OmniTalkPodcast #WorldRetailCongress


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy