300 episodes

WTF Gym Talk is a no BS resource for owners looking to own an actual business instead of just the gym. The rise of CrossFit gave way to a surge of entrepreneurs who wanted to open their own microgym. However, opening a business and staying in business are two completely different things.

WTF Gym Talk Stuart Brauer

    • Business
    • 4.7, 37 Ratings

WTF Gym Talk is a no BS resource for owners looking to own an actual business instead of just the gym. The rise of CrossFit gave way to a surge of entrepreneurs who wanted to open their own microgym. However, opening a business and staying in business are two completely different things.

    Sticky Branding with Jeremy Miller

    Sticky Branding with Jeremy Miller

    Sticky Branding is the name of Jeremy's company & his first book. 

    I was introduced to him by our mutual friend, Alex Cibiri (a successful microgym owner in Canada) whom Jeremy was one of his OG members. 

    Since them, Jeremy has gone on to write another book - Brand New Name.  A step-by-step guide to come up with a name for your new business.

    We touch on Brand New Name, but mainly stick around the topic of COVID and the need to attach yourself to a established brand or establish your own.

    www.stickybranding.com 

    • 55 min
    Copywriting For Microgyms

    Copywriting For Microgyms

    WTF Gym Talk is now offering copywriting services for microgyms.  

    I breakdown the entire service offering + also give a complete "do it yourself" to those who prefer a DIY method. 

    Interested in us creating 30 pieces of unique copy for your social media?  

    Shoot me a DM on Instagram @wtfgymtalk 

    • 15 min
    F*****g Up + Overcorrecting

    F*****g Up + Overcorrecting

    I recently had a rookie level fuckup at Urban MVMNT and I want to share my perspective on when your business f***s up and you have to overcorrect to remedy your relationship with the customer. 

    • 13 min
    What Would You Do If You Went Out Of Business?

    What Would You Do If You Went Out Of Business?

    An honest discussion about a possible outcome...

    • 12 min
    Jammin' With Joe - Ep. 205

    Jammin' With Joe - Ep. 205

    Joe and I kick up a bunch of different topics that revolve around the new world order of fitness during the coronavirus pandemic. 

    • 1 hr 5 min
    West Kept Secret Shares The Secret To Staying Niche

    West Kept Secret Shares The Secret To Staying Niche

    Marissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc...

    A few years later, she met Heidi.

    Together, these two women have taken the boutique fitness scene in Charlotte, NC by storm and created a cult-like following.

    Their high-end, high-cost boutique workout experience has braved the pandemic of 2020 and they are currently moving into a larger, new facility.

    The girls stopped by Urban MVMNT (my microgym in Charlotte, NC) and I got to know their background and how their brand has maintained such an exclusive rate - charging more for remote services than Peleton, $30/class and $100/hour for personal training....even with Charlotte being so saturated. 



    https://westkeptsecret.co

    @westkeptsecret 

    • 1 hr 7 min

Customer Reviews

4.7 out of 5
37 Ratings

37 Ratings

Miguelito_Houses ,

What you need to hear!!

Just a good dude that talks as if you were his friend. Doesn’t sugar coat anything and gives awesome and good information. Definitely need to subscribe for some truth

Tin_Man41 ,

Entertaining!

Entertaining podcasts. I am not even a micro gym owner. Not in the fitness industry at all. Lots of good material that can be used in any business.

Dontre Doxley ,

Actionable tips!

This is NOT the typical podcast with high minded “Gurus” slinging impossible tech-talk. These are actionable tips for brick and mortar warriors.

Good stuff!

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