You need to know these GTM trends (with Chris Walker)

2025 is around the corner - and we asked Chris Walker about his predictions for the next years. Will we see more efficiency? Growth? How will AI transform teams? And much much more.

• (00:00) - Introduction
• (03:17) - Has anything changed?
• (05:03) - Understanding the Core Problems
• (07:06) - The C suite
• (12:03) - Wrong KPIs
• (14:40) - No, we aren't more efficient
• (19:00) - AI and Market Efficiency
• (22:03) - Building Customer-Centric Software
• (24:12) - The Real Cost of Software and Market Growth
• (24:52) - Predictions for Marketing Teams
• (27:03) - Challenges in AI Adoption
• (29:24) - Data's Role in AI and Marketing
• (30:37) - Future Trends and Predictions
• (34:40) - The Art and Science of Go-to-Market Strategy
• (35:56) - RevOps and Go-to-Market Operations
• (37:48) - Customer Success and Account Management
• (40:51) - Key Ingredients for Success in 2025

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