You’re Underestimating the Power of Briefs with Chris Baszto, Industrious

Ever feel like your content briefs just aren’t working for you anymore?We’re joined by Ashley Strosnider, Head of Editorial at Compose.ly, who brings her expertise in content creation and team management. Special guest and Head of Marketing at Industrious, Chris Baszto, also joins the show. With over 15 years in the industry, Chris unpacks the power of creating meaningful experiences for your audience and why cross-functional collaboration is crucial to marketing success. He also shares how to perfect your content briefs—they are the key to anchoring successful campaigns by unlocking your external partners’ creativity and effectiveness.

In this episode, you’ll learn:

Leveraging AI in Content Creation: How to get more out of AI when creating content briefs
Scaling Marketing Teams: What makes up a great content brief to set up external partners for maximum impact
Bridging the Creative Gap: How to align performance-based marketing with brand storytelling

Things to listen for:
(00:00) Welcome to the Show
(01:23) AI in Content Creation: Tool or Replacement?
(03:24) Leveraging AI for Content Briefs & Beyond
(05:06) The Role of Creativity in Content(14:54) Meet Industrious’ Head of Marketing: Chris Baszto
(21:51) Balancing Creative and Performance Marketing
(44:36) Shifting Perspectives for Better Team Communication
(53:32) Balancing Local and Global Content Strategies
(54:26) Building a Focused Content Engine
(56:48) The Importance of a Clear Brief
(1:07:05) Friends Matter with our friends at MarketMuse

Resources:
Connect with Chris Baszto: https://www.linkedin.com/in/chrisbaszto/
Learn more about Industrious: https://www.industriousoffice.com/
Connect with Nicole: https://www.linkedin.com/in/nicolemmaclean/
Connect with Ashley: https://www.linkedin.com/in/ashley-strosnider/
More from Composely: https://www.compose.ly/content-matters
Submit Your Own Friend’s Matter Story: compose.ly/friends-matter
And from this episode, shoutout to our friends, Elizabeth Irvine and Jeff Coyle, and their fresh website: https://www.marketmuse.com/siteimprove
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Learn more about our sponsor, Apollo, here: https://bit.ly/4cZwZNq