Zena Holloway on grass roots.

Zena Holloway is a bio-designer and founder of Rootfull, which creates exquisite clothes, lights and sculptures from grass roots. 

She started her career as an underwater photographer, doing extraordinary high-end fashion shoots, as well as working with the likes of Kylie Minogue, Tom Daley, Katie Price and numerous other celebrities. At the same time, she was capturing the effects of pollution on the UK’s river beds. 

So how and why did her career shift so dramatically?

In this episode Grant and Zena talk about: how she came to work with wheatgrass; early lessons with other materials; why her process is like a school experiment; how beeswax provided a Eureka! moment; ‘collaborating’ with her material; roots’ potential in industry; working with Kylie; giving up underwater photography and becoming a full-time bio-designer; creating new products with fashion designer Phoebe English; being fuelled by optimism; oh and stealing her son’s Lego. 

Support the show