Keep Optimising

eCommerce Podcast Network
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Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Analytics, Attribution and Privacy - Next month = Content Marketing Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

  1. 2 DAYS AGO

    Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch

    Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.    In this episode, we discuss:  Implementing Consent Mode V2 Using Enhanced Conversions Collecting first-party data whenever you can    Dive in:  [07:54] Google Ads changes driven by new privacy legislations.  [09:53] Cookie consent tools integrate with Google's ad system.  [14:12] Google uses first-party data despite cookie declines.  [17:33] Collect data to enhance user experience and ads.  [19:47] Shopify collects data easily integrating with platforms.  [24:08] Time changes carefully to avoid data misalignment.  [25:43] Insider Tips from Ian!    Find the notes here: https://keepopt.com/228  Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    38 min

  2. 23 OCT

    Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze

    Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.    In this episode, we discuss:  Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty  How less data can be more relevant    Dive in:  [06:50] Transparent data practices build customer trust and retention.  [14:50] Maintaining accurate marketing lists is daily hassle.  [19:18] Shift from hoarding to actionable data is crucial.  [22:20] Data location matters as much as content.  [24:02] Marketing teams are clueless about data management.  [27:40] Data purpose, retention, awareness, and detailed mapping.  [29:53] Insider Tips from Siobhan!    Find the notes here: https://keepopt.com/227 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    39 min

  3. 16 OCT

    Attribution: Revamping Your Attribution Strategy with Luke Carthy

    Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on.    In this episode, we discuss:  The complexity of attribution marketing Why focusing on single channels will no longer work  Using first-party data and tools to improve accuracy    Dive in:  [05:53] Early warning system indicates analytics tracking issues.  [09:10] Apple stricter on data-sharing; makes attribution complex.  [10:58] Privacy changes, Google Analytics updates, economic shift impacts.  [17:46] First user channel indicates initial site discovery.  [21:02] Consider all attribution models in customer journey.  [24:05] User ID helps unify multi-device user data.  [27:11] Attribution report reveals complex, multi-touchpoint conversion process.  [30:02] Insider Tips from Luke!    Find the notes here: https://keepopt.com/226 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    43 min

  4. 9 OCT

    Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce

    Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.    In this episode, we discuss:  The importance of first-party data Data as the foundation for effective marketing Using tools to make first-party data implementation as easy as possible How first party cookie data can increase your advertising and email sales   Dive in:  [04:48] Left big tech to help small businesses.  [08:50] Collect our own data for powerful marketing.  [10:49] Enabling a domain-specific, non-shared cookie.  [13:29] More data improves Facebook ads targeting algorithm.  [19:13] Marketing fundamentally is about understanding your customers.  [20:07] Collect customer information to optimize targeted marketing.  [21:59] Insider Tips from Yiqi!    Find the notes here: https://keepopt.com/225  Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    33 min

  5. 2 OCT

    Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs

    JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.    In this episode, we discuss:  Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy    Dive in:  [06:44] Effective measurement improves strategy and efficiency consistently.  [10:16] Data aggregation is essential for comprehensive performance reports.  [15:22] Brands need simplified tech, visibility into individual outcomes.  [16:56] Unified, accurate analytics are essential for business decisions.  [19:44] Constant attention needed for evolving analytics strategy.  [25:49] Insider Tips from JJ!    Find the notes here: https://keepopt.com/224  Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    33 min

  6. 25 SEPT

    10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management

    Welcome to this year’s Black Friday Top Tips episode!   Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed.  Here's who's sharing their top tip for Black Friday 2024:  Amy Hind, Launch Gilbert Corrales, Leaf Yiqi Wu, Aimerce James Cowie, SHOPLINE Graham Murray, Genie Goals Gisela Benini, Genie Goals Becky Herbert, Launch Brad Houldsworth, Remarkable Commerce Jodie Guichard, Brightpearl by Sage And Noah Tucker, Social Snowball  Dive in:  [04:23] Optimize customer journey for effective Black Friday.  [06:53] Fix conversion tracking and analytics for Q4.  [09:54] Enhance data tracking to recover lost sales.  [14:02] Ensure timely, warranted exposure for Black Friday.  [16:50] Use giveaways to boost newsletter subscriptions efficiently.  [20:18] Test creatives and audiences early for Black Friday.  [25:42] Optimize marketing based on stock levels and trends.    Find the notes here: https://keepopt.com/223  Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON --- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    36 min

  7. 18 SEPT

    Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast

    Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.    In this episode, we discuss:  The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in general    Dive in:  [09:00] SEO hasn't changed much, just more info.  [10:37] GDPR regulations in Europe caused legal challenges.  [16:14] Website ads frustration and conflicting views on helpful content.  [18:36] The 4 types of search intent.  [20:32] Update on Google’s monopoly and the Department of Justice.  [25:49] Insider Tips from Alex!    Find the notes here: https://keepopt.com/222  Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON --- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    33 min

  8. 11 SEPT

    Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco

    Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.    In this episode, we discuss:  How the secondhand market is growing, and growing rapidly Why owning your secondhand experience is important Using the Tern Eco software to start your secondhand market journey The importance of the data you get from your secondhand program    Dive in:  [05:19] eCommerce experts launch sustainable retail consultancy in 2019.  [08:26] Excitement about growing business in recommerce industry.  [11:37] EU-driven legislation will impact trade and sustainability.  [14:59] 60% of population willing to buy secondhand.  [18:21] SME retailers agile, innovative, capable, and profitable.  [20:22] Real-world product wear and tear data. Feedback for durable, repairable products.  [24:33] Innovating business models for customer engagement.  [25:49] Insider Tips from Zoe!    Find the notes here: https://keepopt.com/221 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON --- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    37 min
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About

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Analytics, Attribution and Privacy - Next month = Content Marketing Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

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