Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. 

In this episode, we discuss: 

• The Google data leak and what it validated 
• Google’s third-party cookie backtrack 
• AI and its impact on SEO 
• And Google’s monopoly on the web in general 

Dive in: 

[09:00] SEO hasn't changed much, just more info. 

[10:37] GDPR regulations in Europe caused legal challenges. 

[16:14] Website ads frustration and conflicting views on helpful content. 

[18:36] The 4 types of search intent. 

[20:32] Update on Google’s monopoly and the Department of Justice. 

[25:49] Insider Tips from Alex! 

Find the notes here: https://keepopt.com/222 

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