How LinkedIn Can Grow Your Podcast

“ No one's going to say no for an interview because every SME owner needs that awareness.” - Joel Zorrilla

LinkedIn was a platform I had overlooked for years, and now I realize the massive potential it has for podcasters. My guest, Joel Zorrilla, gave some incredible insights that not only validated my experiences but also opened my eyes to strategies I hadn't even considered.

One of the biggest takeaways for me was just how powerful LinkedIn can be for podcast growth when used the right way. The way Joel broke down engagement strategies, networking, and optimizing your profile made me rethink my entire approach. I’ve already seen firsthand how much LinkedIn has helped my own podcast grow, and this episode reinforced that this is a platform every podcaster should be leveraging.

What I also loved was Joel’s emphasis on using high-quality content, networking intentionally, and playing into LinkedIn’s algorithm shifts. If you’re a podcaster looking to grow your audience, build credibility, and connect with the right people, this episode is a must-listen. This episode was an absolute game-changer for me. 

Key Takeaways:
- LinkedIn is the Best Platform for Podcast Growth 
- Your Guests Can Be Your Biggest Advocates 
- Optimize Your LinkedIn Profile for Visibility
- Short-Form Video is Key 
- Be Consistent and Patient 

Chapters & Timestamps

00:40 -  Why LinkedIn is a Goldmine for Podcasters 
03:00 - The Power of Guests Sharing Your Podcast
09:10 - Facebook vs LinkedIn for Podcast Growth 
16:00 - How to Optimize Your LinkedIn Profile
24:00 - Why Every Podcaster Should Be on LinkedIn
28:40 - The Power of Short-Form Video on LinkedIn

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