Commercial Production, Women in Advertising, & Hellboys | Ep. 30 - Shelby Guller

Shelby Guller is a copywriter currently based in LA. She's written for some of the world's biggest brands, including Starbucks, Uber, MasterClass, Coke, General Mills, and more... but she's kinda bad at writing her own bios.

You can see her work on the side of many major highways. Or wherever you're watching an enjoyable piece of content. It'll be that thing you skip before it.

In this episode:

What the commercial production process looks like

How Shelby comes up with advertising concepts

How she figured out her career while at Syracuse University

What it’s like working as a woman in advertising

Shelby’s appearance on The Price is Right

What makes for good copy

And why Shelby and her work partner made the entire office refer to them as Hellboys

Follow Shelby:

Instagram @sheebslouise 

Twitter @sheebslouise 

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Producer & Host: Zach McHale

Editor & Host: Connor Heine

Intro music created by Muscle Tough. IG: @muscletoughband