Art of the Game Sport Design Australia

In this episode, we feature someone who is paving the way in the sports creative industry in the USA, Matt Desmond.

Matt is a videographer who has worked with some of the biggest sports organisations and teams across the MLB, NFL, NBA, and NHL — the list goes on!

We invited Matt onto the podcast because at SDA, we are committed to serving sporting organisations and building, developing, and supporting creatives. Through this mission, we discovered Matt, who has elevated the concept of a creative network to a new level. With his extensive experience as a creative in major sports leagues, we believe this conversation offers valuable insights for everyone.

Isaac John played professional Rugby League for 7 years across Australia, New Zealand and the UK. But his real pride and passion has come from founding lifestyle and clothing brand, YKTR.

He has been at the forefront of creativity, design and content since founding YKTR almost 10 years ago. His experience & interest in the world of sport x fashion x business is a story you’ll want to hear.

We speak with Isaac about the journey of entrepreneurship, discussing how to navigate the ups and downs while continuing to innovate and grow in this industry.

Gaby Barns is one of Australia’s leading content creators in the sports industry. She previously worked at the Gold Coast Titans as the Social and Content Lead before taking on the wonderful world of freelance.

Gaby’s story will resonate with most who are on the tools in sports content. We talk workload, burnout, expectations, and the balance. We also talk about the athlete and content creator dynamic and unpack the successful start to her freelance journey with gigs at the Australian Open and Sail GP already on her resume.

AOTG is back for another season and this time around we have the third piece of the SDA puzzle on board officially, with Ryan Ellul joining the team earlier this year. We unpack the last few years of Ryan’s career journey and what has led him to Sport Design Australia. We also start to dissect the ROI conversation and talk through the formula for success when commercialising sports content.

Edwin Smith is the founder of The Social Sandwich but his unfiltered and raw approach to telling it how it is on social media is likely where you’ll recognise his name. That or his love for party shirts - a strategic brand play that we will discuss!

Along with 10+ years of experience in the sports and entertainment industry, Edwin has uniquely found a way to identify, dispel and discuss social media trends and predict the unpredictable when it comes to social algorithms.



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Lee Olsen, AKA @Shiftrefresh, is a pioneer in sports design. He is an early adopter in this space and is reaping the benefits of his desire and passion. Today, he stands among the industry's elite, and the rewards of his dedication are evident in the impressive list of organisations he has collaborated with.

Lee's creative prowess has seen him work with the NBA, NFL, NRL and Bleacher Report. Beyond the boundaries of traditional sports, he has also lent his talents to the virtual arenas of NBA2K where he continues to dish up an insane smorgasbord of mural artwork.



Thanks for tuning in to Art of the Game - If you're enjoying what you hear, please consider giving us a thumbs up and hitting that SUBSCRIBE button. It really helps us grow and bring you more awesome content. And don't forget to share this with your colleagues and friends who might enjoy it too!

⁠Follow us on Instagram⁠

⁠Follow us on LinkedIn⁠

⁠Follow us on Twitter