Brand and Butter Tara Ladd

In this episode, I discuss the psychological factors that influence consumer behaviour. Learn how personal experiences, cultural contexts, and inherent biases shape decision-making. I speak to the impact of aligning your brand with the values and emotions of your target audience, and how they can impact everyday shopping habits to significant financial decisions.Want to use the power of psychology to attract your audience?Then you'll want to grab a seat in The Brain Lab – See here. Hurry...

This episode goes deep into the strategies of purpose-driven branding and the importance of authenticity in establishing human-centric connections in the digital world. We reflect on the important role that strategic marketing plans, tailored to individual circumstances play in building genuine engagement and driving business growth. Follow Oh My Digitalohmydigitalagency.com.auInstagram ohmydigitalTikTok @ohmydigital Book a strategy call with OMD hereTired of your brand blending i...

Ever wondered how a finance industry could operate if it genuinely prioritised the well-being of its customers over its profit margins? Kane Jackson, co-founder and CEO of Maslow, joins us to share insights into his human-centered approach that's creating talk in the financial sector. In this episode, I chat with Kane about Maslow's innovative strategies that extend equitable financial services to marginalised communities, and discuss my own, personal decision to endorse and invest in a compa...

Business, Brand, Marketing... Ever get them confused? Let's break down the strategy types! Whether you're a startup or a seasoned pro, this episode breaks down the differences between business, brand, and marketing strategies. Gain the clarity you need to navigate the jargon strategies so you can make smarter strategic decisions and drive your company forward. The Brain Lab is almost here – In The Brain Lab (part 1 of 3) where we're diving into the Science of Persuasion. Think of it as ...

Want to make your brand unforgettable? In this episode, I'm chatting with headline-winning PR mentor Odette Barry. She specialises in elevating the visibility, reputation, and leads for change makers because she knows that every leader has a story to tell. We're diving into the role of storytelling that gets the media buzzing and builds deep customer loyalty. We discuss crafting compelling narratives, navigating sensitive topics with authenticity, and practical tips for getting your message h...

In this episode, I'm cracking open the human mind as we speak to the role of persuasion in marketing and the science of decision-making. I'll discuss how brands like Nike and Apple don't just sell products; they sell aspirations and emotions, and how authenticity in branding isn't just a buzzword but a central pillar in building solid customer relationships.It's almost here – Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.Apple Ad - Here's to the Crazy One...