330 episodes

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

Brandfetti Anita Siek

    • Business
    • 4.9 • 137 Ratings

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

    CONVERSION SERIES | How to create a sales engine that hums on autopilot

    CONVERSION SERIES | How to create a sales engine that hums on autopilot

    The final part to our 4-part series. Feeling like a lot of PUSH energy right now when it comes to makin' sales? In this episode, I share the 3 part system to consider if you'd like to create a sustainable sales system for your business, that isn't reliant on you always having to hustle for more leads.
     
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    ***We are hosting a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words on the 30th of April. Want in?!
     
    Join us now: www.wordfettigroup.com/masterclass***

    • 13 min
    CONVERSION SERIES | 3 key shifts to make to drive sales now

    CONVERSION SERIES | 3 key shifts to make to drive sales now

    Here we are, part 3 of our 4-part conversion series. Today we're gettin' practical on the 3 key shifts you should be making right now if you'd like to drive more sales.
     
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    ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
     
    Grab your ticket now at wordfettigroup.com/challenge***

    • 15 min
    CONVERSION SERIES | Are you making one of these conversion-killer mistakes?

    CONVERSION SERIES | Are you making one of these conversion-killer mistakes?

    Welcome to part 2 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into looking at some of the biggest conversion-killers in your copy and content.
     
    Could you be making one of these mistakes?
     
    ___
     
    ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
     
    Grab your ticket now at wordfettigroup.com/challenge***

    • 17 min
    CONVERSION SERIES | Why it may feel "harder" to drive leads + sales right now

    CONVERSION SERIES | Why it may feel "harder" to drive leads + sales right now

    Welcome to part 1 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into 6 of the biggest reasons as to WHY it may be feel a lil bit harder right now to drive leads and sales.
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    ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
     
    Grab your ticket now at wordfettigroup.com/challenge***

    • 25 min
    What the heck is a brand DNA

    What the heck is a brand DNA

    Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA?
     
    In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level up your business and sales.
     
    PS. Creating your Brand DNA is somethin' we dive into together in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.
     
    ___
     
    ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
     
    Grab your ticket now at wordfettigroup.com/challenge***

    • 15 min
    How to find your brand voice

    How to find your brand voice

    If you're lurkin' the description of this podcast, chances are you already KNOW it's important that your brand has a brand voice. But perhaps, you don't know how to crystalise it or where to begin.
     
    In this episode, I share with you the 3 KEY questions to ask to ensure your brand voice is strategic and is created to attract your ideal audience and 3 KEY actions you can take to uncovering your unique voice.
     
    PS. Brand voice is just one of the key elements we cover in the Brand DNA process in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.
     
     
    ___
     
    ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
     
    Grab your ticket now at wordfettigroup.com/challenge***

    • 21 min

Customer Reviews

4.9 out of 5
137 Ratings

137 Ratings

Nicki Scib ,

Pure Gold

This podcast is super valuable. It’s full of so many gold nuggets. I literally have my pen and paper ready for every episode. Best of all, Anita’s fun, charming personality shines through every time. Highly recommend.

J Fmnk ,

Full of ideas

Great source of inspiration and ideas. Love it!

HaylesGriff ,

Full of energy and information 💕

Love Anita’s energetic delivery of every podcast - I always feel inspired afterwards.

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