Brandfetti

Anita Siek
Brandfetti

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

  1. From plateau to business growth, momentum and alignment with Shon Iddles

    19 NOV

    From plateau to business growth, momentum and alignment with Shon Iddles

    We’ve got an epic series this month (November) for you Brandfetti fam.    Whilst I’m on Mat Leave, I’ve invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.    In the first episode of the ‘Behind The Fetti Series’, I bring on another one of my incredible mastermind clients, Shon of Confetti Marketing who shares openly and vulnerably on how she went from feeling that business plateau to flipping that on its head to uplevel it on all levels in 2024.   In this episode, Shon dives into: The 3 key strategies that Shon leaned on in 2024 to transform her business How investing in the right support team created the space she needed for growth. The needle moving changes she made to align her client base with her personal vision. Why clarity has been the ultimate driving force behind her 2024 business growth. How she’s embracing a “life by design” approach that puts her values at the core of her business.   Connect with Shon Instagram: https://www.instagram.com/confetti_marketing/ Website: https://confettimarketing.com.au/   If this episode resonates with you, don’t forget to subscribe, leave a review, and share it with someone who might need it! ___ FREEBIE Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

    29 min
  2. Human to human connection and how it helped Gillian Fox propel her course sales in 2024

    12 NOV

    Human to human connection and how it helped Gillian Fox propel her course sales in 2024

    We’ve got an epic series this month (November) for you Brandfetti fam.    Whilst I’m on Mat Leave, I’ve invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.    In this episode, I bring in senior executive coach Gillian Fox. Not only does she share with us the #1 strategy that surprisingly propelled her business this year, but she also explains how shifting to corporate partnerships streamlined her sales, how client feedback transformed her program's focus, and lastly, she highlights the power of her network in generating organic referrals.   In this episode, Gillian dives into: The #1 strategy that has been a game-changer for her in 2024 in her program RISE’s growth  Key shifts and pivots she made this year that moved the needle The secret to repositioning RISE, highlighting live, interactive elements that participants love. How creating a trusted peer network for her executive clients sparked new business opportunities.   Connect with Gillian Instagram: https://www.instagram.com/gillianfoxgroup/ Website: https://www.gillianfoxgroup.com.au/   If this episode resonates with you, don’t forget to subscribe, leave a review, and share it with someone who might need it! ___ FREEBIE Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

    17 min
4.9
out of 5
140 Ratings

About

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

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