32 episodes

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

Brandfetti Anita Siek

    • Marketing

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

    What It’s Really Like To Own a Biz of My Soon-to-Be Hubby, Dean Misters

    What It’s Really Like To Own a Biz of My Soon-to-Be Hubby, Dean Misters

    So. What is it really like to be with, spend time with, and live with a business owner? In this real, raw and honest conversation with my BIGGEST supporter, and my rock - aka my soon to be husband Dean Misters - we chat everything from the biggest lessons we’ve learnt from me leaving my corporate job, building the business, sacrifices and maintaining relationship happiness.

    Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti. And the team at www.instagram.com/wordfetti

    • 53 min
    The Power of Content and Words During Times of Global Crisis

    The Power of Content and Words During Times of Global Crisis

    In the last 4 months, over 12 million acres of our land in Australia has been burnt. We've lost over 480mil animals, we've lost homes, and we've lost lives.
    In this episode, I share 3 ways that you can, through the power of words and content better the world no matter what industry your business may be in. Note, I am not a psychologist. The information covered in this episode should not be used as medical advice. If you feel the need to speak with someone, please contact Lifeline or a health professional.

    • 16 min
    5 Lessons I've Learnt in 2019

    5 Lessons I've Learnt in 2019

    2019. What a year. I've flearned. I've grown as a person. And I've experienced challenges and roadblocks that I never thought I'd have to prepare for. In this sharp-shoot episode, I share with you 5 of the key lessons I've learned this year. Hopefully, it resonates with some of you. If it does, please don't be a stranger!

    Follow Anita on www.instagram.com/anitaonchi and www.instagram.com/brandfetti.
    And the team at www.instagram.com/wordfetti

    • 20 min
    What I Learnt From Showing Up on IG Stories for 30 Days as an Experiment

    What I Learnt From Showing Up on IG Stories for 30 Days as an Experiment

    Earlier in November, I decided to do something unplanned and impromptu. To appear on IG Stories every day for 30 days and document my learnings, challenges, and thoughts during the entire process. This episode dives into why I see Instagram Stories as a content avenue that works, how you can leverage it, what you MUST consider before using IG stories, and also how you can DIY content plan your IG Stories to ensure it strategically drives results.

    www.instagram.com/anitaonchi www.instagram.com/brandfetti

    • 40 min
    Building a Global E-Comm Brand in Sunless Tanning and Skincare with Rhi and Maddie of Luna Bronze

    Building a Global E-Comm Brand in Sunless Tanning and Skincare with Rhi and Maddie of Luna Bronze

    From a skin cancer scare, Luna Bronze has revolutionised the idea of "sunless tanning" by giving it a visual and verbal makeover, and is now stocked in the likes of Sephora, Revolve, Urban Outfitters and Mecca. As a rapidly grown e-comm brand, we talk to the founders Maddie and Rhi about how they've flipped the traditional branding of "fake tan", learnings of business partnership, and going global with their brand.

    Disclaimer: Luna Bronze is a client of Wordfetti.

    @anitaonchi @wordfetti.

    • 39 min
    Behind The Scenes on Content And Branding with Hey Tiger's Head of Branding, Mirte van der Lugt

    Behind The Scenes on Content And Branding with Hey Tiger's Head of Branding, Mirte van der Lugt

    Hey Tiger is Australia's fastest growing ethical chocolate brand. Less than 2 years young, Hey Tiger has grown dramatically not simply in their loyal customer base, but their impact - with their heavy focus on their social enterprising arm to help West African cocoa farming communities. In this episode, I sit down and speak with Mirte, the Head of Branding of Hey Tiger on the recipe to growing a stand-out brand.
    Follow me on @anitaonchi and our team on @wordfetti. www.wordfettigroup.com

    • 48 min

Customer Reviews

suzchadwick ,

She's got the goods!

Love myself a bit of Brandfetti! Anita brings the fun, knowledge and helpful content to support you to build your brand, create great content plus she's just good fun to listen to!

Amy @ Confetti Rebels ,

This is my weekly fix!

LOVE LOVE LOVE this podcast! Anita offers so much rich content for my small biz and offers general day to day advice on forward thinking when it comes to being an entrepreneur. She is easy to listen to, like sitting down with a good friend passionate about what she knows. A MUST LISTEN!

x Amy from Confetti Rebels

Jess - Linkets ,

Gold for small businesses

These podcasts are jam packed with straight forward, actionable points that will make a world of difference to you as a business owner. A must-have resource if you are wanting to take your business to the next level!

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