Business Lunch

Roland Frasier
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Business Lunch

How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.

  1. 20/12/2024

    From Conversations to Cash: The Art of Networking

    Welcome to a new episode of Business Lunch! In today’s episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network. Highlights: "There’s so much money floating around; you just have to connect the dots." "Don’t hold opportunities hostage—be a value enhancer." "You don’t need to be an extrovert, just thoughtful and curious." "Ask one question: ‘How’s business?’ It can lead to incredible opportunities." Timestamps: 00:00 - Introduction 01:25 - Conversations to Cash 03:22 - Overcoming Fear of Deals 05:00 - Why holding opportunities hostage backfires 06:35 - The Referral Economy 10:00 - Creating Win-Win Relationships 14:12 - Big Referral Wins 17:35 - Thoughtfulness Pays Off 20:00 - Daily Questions for Success 20:40 - Closing Remarks CONNECT • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier   https://msha.ke/rolandfrasier/ Connect with me on social:  TikTok: / rolandfrasier    Instagram: / rolandfrasier  Facebook: / rolandfrasierpage  LinkedIn: / rolandfrasier Subscribe to Roland Frasier   / @rolandfrasierepic Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From

    23 min

  2. 10/12/2024

    Beyond Discounts: The Future of Black Friday

    Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes. Highlights: "Deals are a red ocean. Giving something away totally for free is a blue ocean." "If you discount your services, you're training people not to buy until those events." "Flexible payments are becoming essential as consumers are cautious with spending." "The personalization of marketing has reached a level where offers feel tailored to individual consumers." Timestamps: 0:00 Historical Context of Black Friday 3:14 Evolution of Black Friday 6:52 Impact of Discounting on Business Practices 12:31 Personalized Marketing and Flexible Payments 18:33 Trends in Black Friday Offers 19:58 Future Strategies for Black Friday 32:56 Final Thoughts and Recommendations CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  / rolandfrasier   📱 Facebook:a...

    35 min

  3. 03/12/2024

    Overcoming Limiting Beliefs in Business

    Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success. Highlights: "Three years is the sweet spot for meaningful but predictable growth." "Pessimists look smart, but optimists get rich." "Audacious goals push you beyond limiting beliefs." "Optionality wins wars and business." Timestamps: 00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies. 05:39 Challenging limiting beliefs in business growth. 09:40 How internal barriers limit strategic thinking. 14:48 Defining what needs to be true for success. 20:53 Assessing existing offerings and market positioning. 25:45 The importance of targeting your "Goldilocks" client. 29:31 Steps to refine realistic paths to growth. 33:45 Comparing solutions like raising capital or partnerships. 39:06 Streamlining services for focused high-value growth. 46:34 Lessons in thinking bigger and maintaining optionality. CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  / rolandfrasier   📱 Facebook:a...

    50 min

  4. 29/11/2024

    Marketing Missteps: What Went Wrong at TNC?

    Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles. Highlights: "If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying." "The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build." "You cannot let bean counters make business decisions."   "The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for." Timestamps: 00:00 - Introduction 01:54 - Community vs. Content 08:18 - Pre-Pandemic Sales Struggles 10:00 - Financial Implications of the Pandemic 12:35 - Lessons Learned from the Deal 15:30 - Importance of Community Involvement 17:00 - Consequences of Poor Marketing Decisions 20:15 - The Role of Digital Marketers 22:40 - Strategic Partnerships and Growth Opportunities 25:00 - Reflections on Corporate Culture 28:15 - The Future of Events Post-Pandemic 30:40 - Closing Thoughts on Acquisitions 37:22 - Episode Conclusion CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnhib1JxVnJVR1JjLVNYNG80U044aTdYQ0h6d3xBQ3Jtc0tsZ1J5amdwR1BHSEpCWDg2UWc4QllMb1M1R0ZoaWxEcnBVWGZIS0xWTkg5djdTYVRyc1liaW5lRFZteGF6MHRRSFVucVBzemExeG9qYTFoNnlpUW5QaXRoMV96cU1NV1EyOVoxN1I4bjc0X0NRMlB2bw&q=https%3A%2F%2Fwww.instagram.com%2Frolandfrasier%2F&v=UCr1x8ihAdo"...

    39 min

  5. 26/11/2024

    From Passion Project to Corporate Casualty: The TNC Saga

    Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset. Highlights: "Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to." "It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event." "The reality is, most events suck. They're just a pitch fest." "We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands." Timestamps: 00:00 - Elevating the Event Vision 02:31 - Introduction to Traffic and Conversion Summit 05:23 - Evolution and Growth of the Event 07:52 - Increasing Production Value and Sponsorship Revenue 11:59 - Sale of the Event to Clarion Events 31:51 - Post-Sale Challenges and Pandemic Impact 35:10 - Reasons for the Event's Decline CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnhib1JxVnJVR1JjLVNYNG80U044aTdYQ0h6d3xBQ3Jtc0tsZ1J5amdwR1BHSEpCWDg2UWc4QllMb1M1R0ZoaWxEcnBVWGZIS0xWTkg5djdTYVRyc1liaW5lRFZteGF6MHRRSFVucVBzemExeG9qYTFoNnlpUW5QaXRoMV96cU1NV1EyOVoxN1I4bjc0X0NRMlB2bw&q=https%3A%2F%2Fwww.instagram.com%2Frolandfrasier%2F&v=UCr1x8ihAdo" rel="noopener...

    38 min

  6. 22/11/2024

    Luxury Brands, Inflation, and Consumer Choices: A New Reality?

    Welcome to a new episode of Business Lunch with your host Roland Frasier. In today’s episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences. Highlights: "Luxury is hurting; it's an indication of recession." "Brands like Louis Vuitton made the mistake that Nike made with drop culture." "The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality." "If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury." Timestamps: 00:00 - Introduction to Luxury Market Trends 01:48 - Decline of Luxury and Economic Indicators 03:09 - Gen Z's Impact on Luxury Brands  04:39 - Pandemic Effects on Consumer Choices  06:12 - The Lipstick Effect and Consumer Spending  08:13 - Shift in Spending to Experiences Over Goods  10:45 - Real World Luxury Pricing vs. Value Proposition  13:58 - Business Strategies for Adapting to Market Changes  15:17 - Consumer Behavior Lagging Behind Economic Reality  17:53 - The Future of Sit-Down Restaurants and Service Industry  21:20 - Concluding Thoughts on Luxury Market and Business Adaptation CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a...

    24 min

  7. 19/11/2024

    The New Frontier: AI, Paid Media, and Organic

    Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever. Highlights: "If you’re starting from scratch with marketing, it’s not search marketing I’d double down on."    "The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms." "People are looking for authenticity and consistency in the personalities they follow, not just content."  "As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums."  Timestamps: 00:00 - Introduction: The Current State of Search Marketing  02:52 - The Inefficacy of Traditional Search for Nationwide Businesses  05:03 - Shifting Priorities: Paid Media vs. Organic Search  08:24 - The Impact of AI and Generational Changes on Search Behavior  11:05 - The Importance of Multi-Channel Marketing Strategies  14:00 - Connection and Authenticity in Content Marketing  17:00 - Discussing Owned Media and Its Advantages Over Organic Search  20:21 - User Experience and the Shift Away from Traditional Search  23:18 - Reddit as an Emerging Search Platform  26:28 - The Role of Specialized Sites and Social Groups in Niche Searches  27:24 - Conclusion: Future Outlook on Search Marketing CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:a...

    29 min

  8. 25/10/2024

    Redefining Success Beyond the Financial Spectrum with Craig Siegel

    Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values. Highlights: "Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world." "I believe once you have the willingness and step into discomfort, that could be your portal to expansion." "If you can look up, then you can get up, even if you're in the darkest valleys." "Playing small is canceled. Consider what else is possible and how." Timestamps: 00:51 - Introduction  02:06 - Craig's Transition from Wall Street to Entrepreneurship 04:09 - The Initial Draw to Financial Trading 05:42 - The Concept of Reinvention Based on Personal Experiences 09:45 - Addressing Limiting Beliefs 14:57 - Moments of Doubt and Personal Challenges 20:00 - Surprising Personal Discoveries During Reinvention 22:17 - Common Skepticisms and Misbeliefs 26:56 - Upcoming Marathon and Personal Goals 29:36 - How to Connect with Craig and Learn More About His Work CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a...

    31 min
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4.5
out of 5
16 Ratings

About

How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.

Information

  • Creator
    Roland Frasier
  • Years Active
    2018 - 2024
  • Episodes
    205
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Roland Frasier
  • Show Website
    Business Lunch

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