Business Lunch

Roland Frasier

How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.

  1. 1 DAY AGO

    Why Your Business Can’t Scale Without the Right COO & CFO

    Welcome to another episode of Business Lunch! In today’s episode, Roland dives into one of the biggest reasons businesses fail to scale: hiring the wrong operators or not hiring them at all. He breaks down the key differences between COOs and CFOs, why founders are often terrible at operations, and how to stop building your company on a house of cards. If you’ve ever struggled with finance, HR, or finding someone who can truly run the day-to-day operations, this episode is for you. Highlights: “The COO role is the most misunderstood position in the company.” “If you don’t have great HR, you don’t have a great company.” “Finance is the GPS of your business. Without it, you’re driving blind.” “Hiring a fractional CFO before you need one is like turning on headlights before it gets dark—it keeps you safe.” Timestamps: 00:00 The Operational Blind Spot 01:38 COO vs. Integrator vs. Operator 04:57 The Real Job of a COO 07:21 Why Founders Suck at Ops 09:14 The CFO as Business Strategist 12:06 HR: The Most Undervalued Department 14:43 Don’t Wait to Hire a Fractional CFO 17:50 Delegation vs Abdication 19:46 How to Audit Your Org Chart 22:10 Final Thoughts on Scaling Smarter CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  / rolandfrasier   📱 Facebook:a...

    48 min
  2. 28 MAR

    The Newsletter Apocalypse: Survival Strategies for Content Creators

    Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Deiss dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content. Highlights: "Create content that somebody doesn't want summarized because they want your point of view." "If you can be summarized, you're pretty commoditized." "We're getting away from the branded house into hyper-specific, hyper-individualized content." "Nobody really wants to learn how to do something anymore; they just want it done." "Define yourself by the audience you serve, not the products you sell." Timestamps: 00:00 Introduction  03:26 The Newsletter Era: A Media Transformation 07:38 Challenges in Current Media Consumption 11:49 The Rise of AI and Content Curation 15:12 The Importance of Personality in Media 19:25 Protecting Your Content in the AI Age 22:09 Beyond Email: Owning Multiple Communication Channels 25:08 Creating Irreplaceable, Unmissable Content 27:27 Levels of Information Consumption 29:45 Future of Media and Audience Engagement CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  a...

    33 min
  3. 26 MAR

    Branding in the AI Era: Beyond Features and Benefits

    Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success. Highlights: "We are still going to do business with the brands that we know the most, that we like the most, that we trust the most." "The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one." "Direct experience which informs a unique point of view shared by a worthy messenger." "The highest and best use of a CEO at scale is being a spokesperson for their brand." Timestamps: 00:26 Introduction 5:35 The Power of Experiential Marketing  6:43 Challenges in Modern Marketing  10:58 Changing Economic Landscape 14:16 Impact of Government Spending 16:38 Technological Disruption 22:26 Addiction and Consumer Behavior 28:45 Creating a Unique Brand Point of View 32:24 The End of Mass Market Brands 41:24 Elements of a Great Brand 43:44 Emotional Essence in Branding CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  / rolandfrasier   📱 Facebook:a...

    46 min
  4. 4 MAR

    Duo's Demise: Duolingo's Viral Rebranding Stunt

    Welcome to a new episode of Business Lunch! In this episode, Ryan and Roland dive into the fascinating world of brand marketing, using Duolingo's recent "killing" of their mascot Duo as a springboard. They explore the nuances of rebranding, the power of storytelling in marketing, and discuss strategies for creating memorable brand identities - from founder-led campaigns to fictional spokescharacters. Highlights: "Most rebrands are astoundingly stupid. They're self-congratulatory."  "If you're going to do a brand change, at least have some fun with it."  "The founder is typically going to be the most effective key person of influence."  "Tell a story, not just an announcement."  Timestamps: 00:00 Intro and Personal Updates 04:27 The Duolingo Duo Death Story Begins 10:07 Marketing Strategies Behind the Mascot's Demise 17:57 Brand Changes and Earned Media 22:45 The Power of Founder-Led Campaigns 29:37 Celebrity Endorsements and Equity Stakes 31:20 The GEICO Model: Multiple Fictional Characters 34:58 Principles of Effective Rebranding 36:33 Predictions for Duo's Future 38:23 The Ultimate Goal: Brand Exposure CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  / rolandfrasier   📱 Facebook:a...

    42 min
    4.5
    out of 5
    16 Ratings

    About

    How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.

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