So you want to be a copywriter with Bernadette Schwerdt

Copy School & Australian Writers' Centre
  • 4.5 (21)
  • MARKETING
  • UPDATED TWICE MONTHLY

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

  1. COPYWRITER 094: How to turn your passion into a profitable podcast with Glen James

    1 DAY AGO

    COPYWRITER 094: How to turn your passion into a profitable podcast with Glen James

    It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James. Glen started out life as a financial planner, and when he realised what impact he was making on people’s lives, he decided to scale up his business and use podcasting to reach more people. Podcasting is just one pillar in his content empire, but if you’re interested in learning how someone has turned their passion for a topic into a very profitable content business, this is the episode for you. You’ll learn: How Glen went from teen investing nerd to podcast founder and author How he monetises his podcast How he uses two clear guidelines to decide where he puts his time and energy How to ensure your podcast guests promote the podcast for you How to create magnificent lead magnets that work How to use the podcast to find new clients How to future-proof your content business.  Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    1h 4m
  2. COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman

    10 AUG

    COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman

    Josh Piterman is no stranger to pressure. As the only Australian to play both the Phantom in London’s West End and Jean Valjean in Les Misérables, he knows what it’s like to perform at elite levels and what it takes to keep showing up when your inner critic won’t sit down. Now also a coach, author, and podcast host, Josh shares how mindset, breathwork, meditation and self-awareness have transformed not only his performances but also his life. In this episode, we go deep into: The crossover between performers and high-performing leaders What really fuels imposter syndrome, and how to shift it Using breathwork and heart rate variability to handle fear and stress The difference between achievement and fulfilment Josh’s “6 Ps” of performance, and why play matters more than perfection Behind the Mask: Why Josh wrote his deeply personal memoir-meets-self-help guide Why vulnerability is the most underrated leadership tool Whether you're heading into a boardroom, onto a stage, or just trying to show up more authentically in life, this conversation is a masterclass in mindset. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    59 min
  3. COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan

    20 JULY

    COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan

    Without a doubt, hiring staff is one of the hardest, yet arguably, the most important parts of building a business. Whether you’re hiring a Virtual Assistant to update your database or hiring a CEO to run your business, getting the right team together is critical. A few know better how to put a team together than Meahan Callaghan, the current Chief People and Culture Officer at Red Bubble (now known as Articore) and has held senior HR roles at Afterpay, Mecca, Seek and Foxtel. Meahan has hired and, let’s be honest, fired a lot of people, and she knows exactly how to find the right person for a role and build a winning culture. In this episode, we take a look at how one of the best in the business goes about hiring and firing people, what it’s like to work with some of the most famous founders in the country, and how to go about hiring the right people for your business. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    56 min
  4. COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane

    29 JUNE

    COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane

    What if your side hobby could land you on the set of How to Train Your Dragon or in the same room as Timothée Chalamet? That’s the wild reality for Lachlan and Austin Macfarlane  – aka the Macfarlane Brothers –  two self-taught filmmakers whose short-form videos have clocked more than 500 million views online. Starting with a childhood curiosity and a second-hand camera, they’ve grown into full-time content creators, directors, and award-winning storytellers for global brands like Warner Bros., Netflix, and Universal Pictures. In this episode, they unpack the creative process behind their viral videos, how they turn 15 seconds into a storytelling masterclass, and what it really takes to build an audience that sticks around. Plus, they share what goes into landing brand deals, writing sponsored content that doesn’t suck, and why they’re aiming to direct feature films next. Whether you're a marketer, copywriter, or creator at heart—this one’s packed with practical gold. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    1h 5m
  5. COPYWRITER 090: How to land lucrative brand deals as a content creator with Michelle Melky

    8 JUNE

    COPYWRITER 090: How to land lucrative brand deals as a content creator with Michelle Melky

    We’ve all heard about the TikTok video that goes viral for no apparent reason or the unsuspecting tradie who becomes an overnight sensation off the back of one post. Well, it turns out there’s a method to that madness, and the one with the keys to unlocking that method is Michelle Melky.   Michelle is the Global Creative Director of a marketing agency called Amplify. They represent the top influencers and broker the deals for them.   Michelle has created cutting-edge content for brands including Estee Lauder, Warner Bros. and Google. She also co-produced Love Songs, the world’s first narrative web series for TikTok. Her work has been nominated for a TikTok Ad Award, three Mumbrella Awards and in 2024, she was shortlisted for the B&T 30 Under 30 Awards. In this episode, we talk about what it means to be an influencer – or content creator, as Michelle prefers to call them. She gives us the low down on how to create that content, land a brand deal, find clients willing to pay you the big bucks and why you don’t need as many followers as you might think to start calling yourself an influencer. If you’ve ever wanted to monetise your knowledge about anything and learn how to negotiate and navigate the new media landscape, this is the episode for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    1h 12m
  6. COPYWRITER 089: How to launch your own digital marketing campaign with expert marketer Ben Fewtrell

    18 MAY

    COPYWRITER 089: How to launch your own digital marketing campaign with expert marketer Ben Fewtrell

    If you’ve ever wondered what digital marketing really is, and how you can leverage it to generate more traffic, more leads, and convert more sales, this is the podcast for you. There are lots of digital marketers out there, but few have the depth, skill, and knowledge that Ben Fewtrell has. As the owner of Digi TLC, he’s run campaigns for a huge range of clients and has got the digital process down to a fine art.   In this episode, Ben teaches us how to kick-start a digital marketing campaign, how to create content for it, what to focus on, what to forget about, and provides some simple case studies to demonstrate how he does it and how you can do it too. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    44 min
  7. COPYWRITER 088: How to create SEO content that gets you on page 1 of Google in an AI world with Penelope Cannata

    27 APR

    COPYWRITER 088: How to create SEO content that gets you on page 1 of Google in an AI world with Penelope Cannata

    In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right now. Penelope unpacks the biggest mistakes businesses make with SEO copy, how to write for both humans and algorithms, and why brands need to double down on trust, quality and purpose if they want to stay relevant in AI-powered search. With 6+ years of experience across education, commercial and not-for-profit sectors, Penelope brings a refreshing mix of strategy, empathy, and clarity to the world of content marketing. Whether you’re a writer, marketer, or business owner, you’ll walk away with a more grounded (and hopeful!) view of where content is headed. In this episode, you’ll learn: The #1 SEO mistake writers still make (and what to do instead) Why content length and quality both matter more than ever The difference between informational and thought leadership content (and when to use each) How to structure content for SERP features and AI overviews Why trust signals and audience-centricity will define the future of SEO What AI is actually pulling into results (and how to get your brand included) How to optimise for voice search and the rise of zero-click content Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    34 min
  8. COPYWRITER 087: How to write an SEO Blog in an AI world with Matthew Farmer

    6 APR

    COPYWRITER 087: How to write an SEO Blog in an AI world with Matthew Farmer

    AI might be dominating headlines, but when it comes to getting found online, Google is still king. In this episode, we’re cutting through the hype and getting back to basics - because no matter how fast AI evolves, knowing how to write an SEO blog that ranks is still essential. To walk us through it, I’ve invited back Matt Farmer - former student, long-time SEO content strategist, and past team member at award-winning agency Studio Hawk. Matt knows exactly what it takes to get content noticed by Google, and in this mini masterclass, he shares practical tips and strategies you can use right now to boost your website rankings. If you want to sharpen your SEO writing skills, this episode is for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    46 min
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4.5
out of 5
21 Ratings

About

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

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