Got Marketing?

Mia Fileman
  • 4.9 (34)
  • MARKETING
  • UPDATED BI-MONTHLY
Got Marketing?

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

  1. What if you didn’t scale, and still made bank? Staying Solo with Maggie Patterson

    1 HR AGO

    What if you didn’t scale, and still made bank? Staying Solo with Maggie Patterson

    Why staying small isn’t "playing small" (and might be the smarter move). In this episode of Got Marketing?, Mia sits down with Maggie Patterson, founder of BS-Free Business and longtime truth-teller in the online business space. Maggie’s new book, Staying Solo, is a guide for service providers who are done with hustle, hype, and the pressure to scale. Together, they unpack why “just hire a team” is not always the answer, the sneaky guru tactics to watch out for, and how service-based business owners can build sustainable, profitable models that leave room for boundaries, capacity, and actual life. If you’ve ever felt like small = failure, this conversation will flip the script. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (winners chosen randomly).   What you’ll learn in this episode: ✨ Why digital products aren’t the shortcut you’ve been promised ✨ How to make more money without scaling, launching, or hiring ✨ The real reason service-based businesses become unprofitable—and how to fix it ✨ Why online course models fail (even for pro marketers) ✨ The guru tactics to watch for—and how to protect yourself ✨ The underrated power of staying intentionally small Mentioned in this episode: Staying Solo Podcasts Podcast Book   Connect with Maggie Patterson: Staying Solo Book Website: https://bsfreebusiness.com/ Instagram: https://www.instagram.com/bsfreebusiness/   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    31 min
  2. From listening to leading: what this Independent’s political campaign gets right about marketing with Phil Scott

    9 APR

    From listening to leading: what this Independent’s political campaign gets right about marketing with Phil Scott

    This candidate is campaigning like a marketer—and it’s working. In this episode of Got Marketing?, Mia sits down with Phil Scott, a community independent running for federal office in the NT, to unpack what it actually takes to build a grassroots campaign that works. No party machine, no spin—just bold strategy, radical trust, and a whole lot of door knocking. From kitchen table conversations to joyful viral videos, this episode is a behind-the-scenes look at how good marketing principles are being used to rewrite the rules of modern campaigning. If you’ve ever wondered what a marketing-first approach to politics could look like—or how real listening builds real momentum—this conversation will fire you up. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (winners chosen randomly).   What you’ll learn in this episode: ✨ How to build a campaign using radical trust and community-driven strategy ✨ What grassroots campaigning has in common with startup marketing ✨ The real story behind the "teal" label—and why Phil rejects it ✨ What independents actually do in Parliament ✨ Why big party bureaucracy is failing small businesses (and what to do instead) ✨ The unexpected tactics that helped this campaign go viral (hint: there’s singing involved) Mentioned in this episode: Lucy Bradlow and Bronwen Bock launched a joint run as independents, proposing to work part-time, on a week on, week off arrangement. IGA The Kitchen Table Conversations model Every Vote Counts   Connect with Phil Scott Website: https://www.philscott.com.au/ Instagram: https://www.instagram.com/philscott4solomon/ LinkedIn: https://www.linkedin.com/in/phil-scott-a1659316a   Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    33 min

  3. 2 APR

    What's no longer working in marketing in 2025 (and what to do instead)

    Too many small businesses are stuck using marketing tactics that expired years ago.  In this episode of Got Marketing?, we’re diving into the tactics that just aren’t cutting it in 2025, why they’re failing small businesses, and what to do instead. From one-to-many offers that flop to clickbait email subject lines, Mia has laid it out and shows you how to build trust, demand, and results in today’s landscape. If your marketing is failing to pay off in sales and revenue, this episode is your invitation to stop playing catchup and start doing what actually works. 🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (will be randomly selected).   What you’ll learn in this episode: ✨ Why your one-to-many offer won’t sell without a considered marketing plan ✨ The truth about online courses in 2025  ✨ Why clickbait email subject lines are killing your credibility  ✨ The role of personalisation and segmentation in email marketing ✨ Why tip-based content isn’t converting anymore—and how to stand out ✨ The case for fewer platforms and better content (plus how Lush nailed it) Segments in this episode: The Big Swing: Lush quit social media…and built a 6 million+ strong audience. Tune into hear how their anti-social strategy is going 3 years on.  Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited.   Subscribe to Got Marketing? Substack  Exclusive insights, behind-the-scenes extras and submit your questions for our Ask Me Anything episodes: gotmarketing.substack.com    Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    15 min
  4. The discounting trap: why undervaluing your work backfires

    26 MAR

    The discounting trap: why undervaluing your work backfires

    Discounting is a terrible business strategy. There I said it. Now let me prove it. Many small business owners, especially service providers, fall into the trap of discounting because they lack strong marketing. But discounting should be a deliberate strategy—not a crutch.In this episode of Got Marketing?, we’re unpacking why discounting is not the move, why it attracts the wrong customers, and how pricing can be used as a powerful positioning tool instead.If you’ve ever considered slashing your prices to attract new customers, this episode is your sign to stop and rethink your approach.🎧 Enjoy the episode, and if you have thoughts to share, leave an honest review. As a thank you, we’re giving away a copy of How Brands Grow by Byron Sharp—one person who leaves a review in March will be randomly selected.   What you’ll learn in this episode: ✨ Why discounting keeps you broke and attracts the wrong customers ✨ How pricing influences perception (and why underpricing signals low value) ✨ The hidden costs of discounts—and why they don’t build loyalty ✨ What to do instead of discounting to attract the right customers ✨ The ethical way to offer incentives without cheapening your brand Segments in this episode: The Big Swing: Australian brand TWOOBS takes a bold stand against discounting. Instead of slashing prices during Black Friday, they use their marketing to challenge consumerism and reinforce their value. We break down their strategy and what you can learn from it. Making Waves: Substack is on the rise as experts move away from social media to build direct connections with their audience. We explore why this shift matters for small business owners. Source of Truth: Doing your research is non-negotiable. A personal story on how skipping due diligence led to a costly mistake—plus, a must-read guide on spotting red flags before you invest in a guru.   Mentioned in this episode:How Brands Grow by Byron Sharp Ehrenberg-Bass Institute for Marketing Science Twoobs Substack Fiona Johnston: How not to get ripped off   Ps. Ripple Festival early bird tickets will run out March 31st. Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Subscribe to the Substack Exclusive insights & behind-the-scenes extras: gotmarketing.substack.com   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    14 min
  5. Reimagining business events: why we need Ripple Festival

    19 MAR

    Reimagining business events: why we need Ripple Festival

    Why did we create another business event? Not all business events are created equal. In this episode, we’re pulling back the curtain on what it takes to build something ambitious, sharing the real behind-the-scenes including funding, structure and mistakes. Many conferences feel transactional, repetitive, and uninspired, the same speakers, the same panels, the same meh networking. Meanwhile, small business is at a crossroads—many owners are restructuring, rebranding, and trying to stay relevant, all while navigating the isolation of doing it alone. It’s time to change that. We need more than just another conference—we need a space to come together, connect, and create real impact as a community.Ripple Festival is here to shake things up. It’s a festival, not just a business event. A place where small business, music, and culture collide, because they’re not separate, they fuel each other.If you’re tired of the echo chamber and ready for something bold, immersive, and actually useful, this episode (and festival) is for you.🎧 Enjoy the episode, if you enjoyed it please share it with your business friends and we hope to welcome you all at Ripple. Ps. Ripple Festival early bird tickets will run out March 31st. Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Subscribe to Substack and join the Got Marketing? conversation. Get a backstage pass to Got Marketing? Exclusive insights and behind-the-scenes extras: gotmarketing.substack.com Learn from Ripple Festival speakers as they share their biggest business blunders and the invaluable lessons that followed: Smart Moves 7-part series Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle

    35 min
  6. A step by step guide on how to build campaigns that (actually) build your brand

    12 MAR

    A step by step guide on how to build campaigns that (actually) build your brand

    Why am I so campaign obsessed? Campaigns build brands. One campaign, one objective. That’s the rule. But too many business owners try to do too much with their marketing, leading to scattered efforts, wasted budget, and zero real impact. In this episode of Got Marketing?, we’re diving deep into marketing campaigns that drive real results. Whether you're looking to build brand awareness, grow your email list, or convert leads into paying customers, the key is strategy, not guesswork. If you want to create marketing campaigns that actually move the needle—without wasted effort or overwhelm—this episode is for you. Enjoy this episode, leave a review, and share it with your business friends 🎧   What you’ll learn in this episode: ✨ The difference between brand awareness, lead generation, and conversion campaigns—and when to use each one ✨ How to structure your campaign for maximum impact (without overwhelm) ✨ Why creativity matters in campaigns—and how to come up with fresh ideas ✨ The power of pre-launch strategies (and why most launches fail without them) ✨ How to track campaign performance without drowning in data   Segments in this episode: Strong Opinions are Sexy: The word "launch" has been hijacked by online gurus—but real marketers run campaigns. The problem? Traditional launches cram too many objectives into a short window, expecting instant sales from cold audiences. Instead, we break down a smarter three-phase approach: brand awareness → lead gen → conversion for long-term success. Mentioned in this episode:Wall Art collectionThe Gurus We DeserveLessons In Falling Ps. Ripple Festival early bird tickets will run out March 31st. Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now (payment plan available) Visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Subscribe to the Substack Exclusive insights & behind-the-scenes extras: gotmarketing.substack.com   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    22 min
  7. Why you need a smart mix of owned, earned, paid and borrowed channels

    5 MAR

    Why you need a smart mix of owned, earned, paid and borrowed channels

    Stop relying (purely) on social media: the smarter way to market in 2025 Most small business owners default to social media as their main marketing tool. But relying on just one channel is like trying to win a relay race with a one-person team. In this episode, we’re breaking down paid, earned, owned, and borrowed marketing channels—why they work better together and how to balance them without burning out or blowing your budget. If you want broader reach, more leads, and faster conversions, this episode is for you. Enjoy this episode, leave a review, and share it with your business besties 🎧   What you’ll learn in this episode: ✨ Why email marketing outperforms social media (and why it should be your priority). ✨ The power of owned channels (your website, email list, and community) in driving conversions. ✨ How to leverage earned media (PR, guest features, testimonials) without spending money. ✨ The right time to invest in paid advertising (and how to avoid wasting your budget). ✨ Why social media is borrowed land—and how to use it strategically. ✨ How different marketing channels work together at each stage of the customer journey.   Segments in this episode: Source of truth: Third-party cookies are disappearing, and we’re moving toward a more private digital world. That means businesses need to rely less on borrowed data from platforms like Meta and Google—and invest more in owned channels like email marketing. This shift isn’t just inevitable; it’s an opportunity to build real relationships with your audience. Making waves: Poppy, a low-sugar soda brand, made headlines recently for an influencer stunt gone wrong. They sent $25,000 vending machines to influencers for the Super Bowl, only to be called out for gifting luxury items to people who didn’t need them. Was it a clever strategy or completely tone-deaf? And how could they have done it better? Let’s break it down.    Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Subscribe to the Substack Exclusive insights & behind-the-scenes extras: gotmarketing.substack.com   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    14 min
  8. Ask me anything: your questions around SEO, marketing without socials, lead magnets, niching

    26 FEB

    Ask me anything: your questions around SEO, marketing without socials, lead magnets, niching

    Ask me anything: is SEO dead, can you market without socials, and should you niche down? Welcome to our very first Ask Me Anything episode. You submitted your burning marketing questions, and in this episode of Got Marketing?, Mia dives into the most common ones—SEO in the age of AI, why your lead magnet isn’t converting, whether social media is a must, and if niching down is still good advice in 2025. If you’d like to submit a question for a future episode, head to https://www.campaigndelmar.com/got-marketing or DM us on Instagram —we’d love to hear from you!   Ps. Ripple Festival is coming! 🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne. Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now—visit RippleFestival.au for details We are beyond excited.    Mentioned in this episode: Lush   Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle    Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

    13 min
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4.9
out of 5
34 Ratings

About

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

Information

  • Creator
    Mia Fileman
  • Years Active
    2021 - 2025
  • Episodes
    91
  • Rating
    Clean
  • Copyright
    © 2025 Mia Fileman
  • Show Website
    Got Marketing?

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