Got Marketing‪?‬ Mia Fileman

When a brand starts to see a plateau or a decline in their results, their reaction is often a band-aid fix, like some new social media tiles.

That won't solve their problem though. It's the underlying strategy, getting to know your audience intimately and building authenticity that will get you the results.

Businesses that don't evolve their brand, or mismanage it as they grow, aren't solving their problems.

Building a weather-proof brand is one of the biggest missed opportunities we see in small to medium sized businesses, and that's where today's guest comes in.

Renee Wallace is a fervent advocate for all things design, brand, female founders, service-based industries. She embodies a no-nonsense, powerhouse approach to fuelling brand success through her design services offered at Cultivate.

In today's episode I'm talking all things brand-building and creativity with Renee.

 

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

 

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

 

Connect with Renee Wallace:

https://www.instagram.com/cultivateassembly/

https://www.cultivateassembly.com/

 

Free resources

Download Renee's How do you know when the rebrand? Resource

Download Campaign Del Mar's Free Marketing Calendar

There is no one-size-fits-all approach when it comes to achieving success on social media. The perfect social media strategy for one brand might be completely wrong for the next, but that doesn't mean we can't learn something from the approaches taken by other brands.

In this episode, we're going to explore the social media strategies used by some of my favourite brands to see how they're authentically building their community and their brand on TikTok, Instagram and even LinkedIn.

I have a love-hate relationship with social media, so to have this conversation with me, I've invited Jarrah Brailey, who is a social media marketing diehard and founder of Jampacked, a full service digital marketing agency. 

 

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

 

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

 

Connect with Jarrah Brailey:  

https://www.instagram.com/jarrah_brailey/

https://www.tiktok.com/@jarrah_brailey

https://www.instagram.com/jampacked.agency/

https://jampackedagency.com.au/

 

Free resources

Free Marketing Calendar

I have frequently said that I’m no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw.

Strategy can be scary, but it doesn't have to be. Strategy can actually be elegantly simple. 

A few years ago, I came across a strategist on Instagram who I now quote all the time. In fact, my go-to definition for strategy is “an informed opinion about how to win”. He is Mark Pollard, and he joins me on the show today.

Mark is a strategic trainer and author of “Strategy is Your Words”. 

We're going to break down one of my new favourite strategy frameworks, the Four Points, which was created by Mark, and talk about where people tend to get stuck. We're also talk about strategy versus creativity, and what it means to be a creative strategist.

 

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

 

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

 

Connect with Mark Pollard:  

https://www.instagram.com/markpollard/

https://sweathead.com/

 

Free resources

Free Marketing Calendar and Planning Session

Coach is another word that the gurus have tainted with their shady tactics and self-serving messaging.

They are selling hot garbage and diluting the value of genuine, qualified coaches who are invested in empowering people to make meaningful changes. 

If you want to work with a coach, there are key signs you should look out for to ensure you aren't just setting your money on fire. That's exactly why I've invited Penny Locaso, a transformational coach and therapist, to the show today.

Penny is the founder of HackingHappy.co and a recent graduate of Campaign Classroom.

In this episode, we talk about the coaching industry, where it's going wrong, and Penny's checklist for choosing a coach that is right for you. We're also talking about how Penny uses customer avatars to build deep and meaningful connections with her clients, and of course, we talk about the gurus.

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

 

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

 

Connect with Penny Locaso:  

https://www.instagram.com/hackinghappyco/

https://hackinghappy.co/

https://www.linkedin.com/in/pennylocaso/

 

 

Free resources:

How to find the right coach for you: Penny's checklist

Free Marketing Calendar and Planning Session

 

 

Got Marketing? Mixtape, Volume 1, is a compilation of the three most downloaded episodes of 2023.

Hear from Kate Merryweather about why LinkedIn is the new Instagram. Kate shares common myths about LinkedIn, things we need to stop doing on LinkedIn and actionable bits of advice for using the platform.

Next, Mia talks marketing strategy with Ashley Draeger, and they discuss how many strategies you really need.

To wrap up the mixtape, Laetita Andrac joins Mia for a chat about when to listen to data versus your intuition.

It's the top hits of 2023 in one remix. Enjoy!

 

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

 

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

 

Connect with today's guests:

Kate Merryweather:

https://www.linkedin.com/in/katemerryweather/

Ashley Dreager:

https://www.instagram.com/ashleydreager/

Laetitia Andrac:

https://www.linkedin.com/in/laetitiaandrac/

https://www.instagram.com/essential.shift/

 

Free resources:

Free Marketing Calendar and Planning Session 

 

Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan.

 

 

 

There is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, and getting ranged is only the start.

The guest on today's episode is a very special one, as she is one of the very few people to have ever successfully pitched the Got Marketing? podcast. 

That guest is Tanya Boots, a seasoned expert in Category Management with over 20 years of experience. Tanya has worked with multinational clients like PepsiCo, Blackmores, and started her journey in consumer insights, later venturing into buying industrial goods for a major B2B retailer, and then heading back to the supplier side as Head of Category and Shopper Marketing.

 

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

 

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

 

Connect with Tanya Boots:  

https://www.findthegrowth.com

https://www.instagram.com/findthegrowth

https://www.linkedin.com/in/tanyaboots

 

Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan.

 

Free resources:

Download Tanya's free e-book here

Take our quiz to find the campaign that is right for your business.