The Best Idea Yet

The Best Idea Yet

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$9.99/mo or $69.99/yr after trial

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch. Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. 

Episodes

Shows with Subscription Benefits

  • Every day, hundreds of people go about their lives with no idea that someone has paid to have them killed. In the depths of the dark net, tech journalist Carl Miller makes a disturbing discovery: a secret “kill list” targeting hundreds of innocent people on a murder-for-hire website. When the police are slow to investigate, Carl is thrown into a race against time to warn those in danger and uncover the truth before it’s too late. From Wondery and Novel comes a shocking true story about obsession, control and the price of life and death. Follow the Kill List on the Wondery App or wherever you get your podcasts. You can binge all episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/kill-list now.

  • Behind the closed doors of government offices and military compounds, are hidden stories and buried secrets from the darkest corners of history. Each week, Luke Lamana, a Marine Corp Reconnaissance Veteran, pulls back the curtain on what once was classified information exposing the secrets and lies behind the world’s most powerful institutions. From the hitmakers at Wondery and Ballen Studios, we bring you REDACTED: Declassified Mysteries with Luke Lamana. The stories are real, and the secrets are shocking.  Follow REDACTED: Declassified Mysteries with Luke Lamana on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting https://wondery.com/links/redacted/?ol=wnd~spot~ap~am now.

  • From Wondery and Goalhanger Podcasts, Afua Hirsch and Peter Frankopan tell the wild stories of some of the most extraordinary men and women ever to have lived – and ask whether they have the rep they deserve. Should Nina Simone’s role in the civil rights movement be more celebrated than it is? When you find out what Picasso got up to in his studio, can you still admire his art? Was Napoleon a hero or a tyrant - or both? (And, while we’re at it, was he even short?) Legacy is the show that looks at big lives from the perspective of now – and doesn’t always like what it sees. Listen to Legacy on the Wondery App or wherever you get your podcasts. You can binge episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/legacy now.

  • Halfway between South America and New Zealand is a small piece of volcanic, British territory; Pitcairn. It has one shop open for a few hours a day, it’s accessible only by boat, it was born out of Naval mutiny in the 18th Century, it’s home to around 45 British subjects...and an almighty scandal.

  • RedHanded the podcast jumps head first into all manner of macabre madness. We cover everything from big time serial killers (and those you may never have heard of), to hauntings, possessions, disturbing mysteries, bizarre whodunits and basically anything that tickles our creepy fancy. So, join us, plug in, sit back and prepare for scares.

  • It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

Listen early and ad-free to immersive podcasts.

$9.99/mo or $69.99/yr after trial

Ratings & Reviews

2.3
out of 5
3 Ratings

About

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch. Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. 

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