The Nutrition Business Show

Charlyn Ooi
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Nutrition Business Show

Hosted by Charlyn Ooi, The Nutrition Business Show is the ultimate podcast destination for dietitians, nutritionists, naturopaths, and wellness coaches. Get valuable insights, actionable strategies, and inspirational conversations with nutrition CEOs to fuel your online business. My mission is to help you break free from traditional private practice constraints, stop trading time for money, and build a scalable business for more freedom and impact. Tune in for tips on growing an online nutrition business, social media marketing, sales, funnels, and creating online programs.

  1. 3 Smart Ways to Get More Clients Without Lowering Your Prices

    2 DAYS AGO

    3 Smart Ways to Get More Clients Without Lowering Your Prices

    Welcome to Episode 36 of The Nutrition Business Show! Are your sales slowing down, and finding clients feels harder than ever? Don’t slash your prices just yet! 🎧 LISTEN NOW When sales dip, it’s easy to think that lowering your prices will bring in more clients. But here’s the reality: discounting can actually hurt your business. It attracts price-sensitive clients, lowers your brand’s perceived value, and makes it harder to build a sustainable income. In today’s episode, I’m sharing five powerful strategies that will help you bring in more clients without slashing your prices. Because the solution isn’t about charging less—it’s about tapping into more compelling sales strategies. Here’s what you’ll learn from this episode: Why discounting attracts the wrong clients (and what to do instead) How to improve your messaging so people see the real value in your offer The power of payment plans (and how to structure them to protect your income) How to create urgency and exclusivity to boost conversions Simple ways to add value that make your offer a no-brainer And to help you take action right away, I’m sharing three simple steps you can use this week to attract new clients—without lowering your prices. If you’re tired of feeling like you have to compete on price, this episode will show you how to sell with confidence, attract the right clients, and grow your income the smart way. Once you’ve tuned in, I’d love to hear from you! Head over to Instagram @charlynooi and let me know: Which strategy are you going to implement first? 🔗 LINKS MENTIONED IN THIS EPISODE 👉 Join Us at the Bali Retreat: 11 - 15th June 2025 🏝️ 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook: @charlynooi  Instagram: @charlynooi YouTube: @charlynooi REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice!  I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession.  If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

    24 min
  2. The Secret Weapon for Nutrition Business Success

    2 MAR

    The Secret Weapon for Nutrition Business Success

    Welcome to Episode 35 of The Nutrition Business Show! Tune in for my interview with guest, Qi Zhai-McCartney, Psychotherapist and Coach, where we discuss how you can master your mindset for business success. 🎧 LISTEN NOW In this episode, I sat down with Psychotherapist and Coach, Qi Zhai-McCartney, to dive deep into the biggest mindset traps that keep entrepreneurs stuck—and how to break free. Whether you struggle with imposter syndrome, fear of selling, or the constant pressure to do more, Qi shares practical strategies to rewire your thinking and create a business that fuels you instead of draining you. Here’s what you’ll learn from this episode: The key mindset traits of successful business owners (and why hustle culture isn’t the answer) How to overcome the fear of selling yourself without feeling awkward, pushy, or salesy The biggest mindset shifts female entrepreneurs need to balance business, family, and personal time Why perfectionism and self-doubt keep you in a cycle of overthinking and procrastination—and how to break free How to set clear boundaries (without guilt) so you can create more space for your life and business If you’ve ever felt stuck, overwhelmed, or afraid to take the next step in your business, this episode is for you. Listen in and discover how to reprogram your mindset for success. Once you’ve tuned in, I’d love to hear from you! Head over to Instagram @charlynooi and let me know: What’s one small mindset shift you’re committing to today? 🔗 LINKS MENTIONED IN THIS EPISODE 👉 Join Us at the Bali Retreat: 11 - 15th June 2025 🏝️ ABOUT QI Qi is an investment professional-turned-psychotherapist. She helps high-stress and high-achieving clients manage their personal well-being and build better relationships with the most important people in their lives, be it their loved ones, business partners, clients, or coworkers. Clients often come to Qi feeling stuck, overwhelmed, or unable to make key decisions in their personal life and their career. Qi works through a 3-step process of developing Awareness about their true goals, Articulating these goals clearly, and designing Action items to reach optimal outcomes. CONNECT WITH QI Instagram: @seeing_qi Tiktok: @seeingqi LinkedIn: Qi Zhai-McCartney YouTube: @SeeingQi 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook: @charlynooi  Instagram: @charlynooi YouTube: @charlynooi REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice!  I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession.  If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

    45 min
  3. Why Most Dietitians Stay Stuck—And the Shift That Gets You to $100K

    23 FEB

    Why Most Dietitians Stay Stuck—And the Shift That Gets You to $100K

    Welcome to Episode 34 of The Nutrition Business Show! If you are feeling stuck in your nutrition business and struggling with inconsistent income, this episode is for you. 🎧 LISTEN NOW Most dietitians and nutritionists don’t hit a plateau because they’re not skilled at what they do—they get stuck because most of us weren’t taught how to actually get clients and build a profitable business. In this episode, we’ll explore the biggest mindset shifts and strategies that’ll help you scale your business to $100K a year, attract clients consistently, and break free from the hustle and grind culture. Here’s what you’ll learn from this episode: The biggest mindset shift that separates dietitians stuck at $2K months from those hitting $10K+ months. Why the practitioner mindset is holding you back—and how to step into the business owner mindset. The 3 things you need to focus on to create predictable, scalable income (hint: it’s NOT getting another certification). The biggest shift my client Kate made to go from burnout and a revenue plateau to multiple 5-figure launches—while taking 3 weeks off to travel this year! If you’re tired of spinning your wheels and want a sustainable strategy to build a scalable, profitable nutrition business, this episode is packed with valuable insights to help you move forward. Once you’ve tuned in, I’d love to hear from you! Head over to Instagram @charlynooi and let me know: What’s the biggest shift you need to make in your business right now? 🔗 LINKS MENTIONED IN THIS EPISODE 👉 Apply for the Momentum Club now to save $1000! (ends February 28th) 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook: @charlynooi  Instagram: @charlynooi YouTube: @charlynooi REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice!  I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession.  If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

    27 min
  4. How Rural Dietitian Kimmie Grew Her Online Practice

    16 FEB

    How Rural Dietitian Kimmie Grew Her Online Practice

    Welcome to Episode 33 of The Nutrition Business Show! This week, I’m thrilled to share an incredibly inspiring conversation with one of my clients, Kimmie Cameron, a rural dietitian and mum of four who has just celebrated her best months in business yet. 🎧 LISTEN NOW Kimmie shares her journey from juggling life on a beef cattle farm in rural New South Wales to building a thriving online nutrition business. From working out of her laundry to breaking income records, Kimmy’s story is a testament to the power of embracing imperfection, niching down, and taking action—while finding pockets of time with her family. Here’s what you’ll take away from this episode: How Kimmy transitioned from one-on-one consults to scalable packages with confidence. Why niching down to serve rural mums helped Kimmy attract her ideal clients and grow her business quicker. The mindset shifts and strategies Kimmy learned inside our coaching program that helped her raise her prices and create sustainable income. How outsourcing non-dietetics tasks to a virtual assistant freed up her time to focus on what she loves. Why showing up authentically on social media (even without a fancy setup!) can be the key to connecting with your ideal audience. If you’re feeling stuck or unsure how to move forward in your business, this episode is for you! Kimmie’s story will leave you inspired and ready to take the next step. Once you’ve tuned in, I’d love to hear from you! Head over to Instagram @charlynooi and let me know: What’s one small step you’re taking today to move your business forward? 🔗 LINKS MENTIONED IN THIS EPISODE 👉 Register for the FREE Masterclass: $100K Nutrition Business Blueprint - 19 & 20th February 2025 👉 Get Virtual Assistant Support: Let our VA Unicorns Build Your Tech, Website or Handle Your Admin! 👉 Scale Your Business to 6-Figures: Apple for Momentum Club ABOUT KIMMIE Kimmy is an online dietitian and mum of four, helping rural mums lose weight sustainably through personalised consult packages and high-support programs.  CONNECT WITH KIMMIE Instagram: @ruraldietitian Facebook: Rural Dietitian 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook: @charlynooi  Instagram: @charlynooi YouTube: @charlynooi REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice!  I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession.  If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

    35 min
  5. How to Build a Business That Works Even When You Don't

    9 FEB

    How to Build a Business That Works Even When You Don't

    Welcome to Episode 32 of The Nutrition Business Show! If you’ve ever dreamed of having a business that generates in income—even when you’re not actively working—this episode is for you. 🎧 LISTEN NOW In this episode, I’m revealing the 10 different income streams that have allowed me to build a sustainable, scalable business—creating consistent revenue while working fewer hours. This conversation isn’t just about making more money—it’s about designing a business that aligns with your life goals. Whether you want more freedom, financial security, or simply to avoid burnout, this episode will show you how to make it happen. Here’s what you’ll take away from this episode: The biggest mistake health professionals make that keeps them stuck trading time for money. The 10 different revenue streams I’ve built—including online programs, memberships, affiliate income, and investments. Why automation, funnels, and outsourcing are key to scaling your business without burnout. How to get started with your first scalable offer if you’re currently only offering 1:1 consults. The exact questions to ask yourself to create a business that supports your life goals. If you’re ready to work smarter, not harder, this episode will open your eyes to new possibilities for your business. Once you’ve tuned in, I’d love to hear from you! Head over to Instagram @charlynooi and let me know: What’s the next income stream you’re thinking of building for your business? 🔗 LINKS MENTIONED IN THIS EPISODE 👉 Register for the FREE Masterclass: $100K Nutrition Business Blueprint - 19 & 20th February 2025 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook: @charlynooi  Instagram: @charlynooi YouTube: @charlynooi REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice!  I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession.  If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

    25 min
  6. When's the Right Time to Create an Online Course?

    2 FEB

    When's the Right Time to Create an Online Course?

    Welcome to Episode 31 of The Nutrition Business Show! If you’ve been wondering when is the right time for you to create an online course, this episode is for you. 🎧 LISTEN NOW I often get health professionals coming to me feeling burnt out working with clients 1:1, craving more flexibility with their schedule, and looking for ways to scale their businesses sustainably. If you feel this way, know that you’re not alone. Perhaps you might be wondering when is the right time to take the leap into online courses? In this episode, I’m sharing the exact signs that tell you it’s time to create an online course, how I knew I needed to shift from private practice to online programs, and how this move completely changed my business (and life). Here’s what you’ll take away from this episode: ✅ The biggest signs that you’re ready to create an online course. ✅ Why being booked out is actually holding your business back. ✅ How an online course can give you more flexibility, freedom, and long-term financial stability. ✅ The simple way to start monetising your expertise without working longer hours. If you’re feeling stuck in the cycle of endless consults and paperwork, this episode will open your eyes to what’s possible.  And if you’re ready to take action, now is the perfect time—because the Profitable Course Bootcamp is kicking off tomorrow! Inside, I’ll help you map out your course, price it to sell, and create unstoppable momentum so you can start monetising right away. Join the Bootcamp here: http://www.charlynooi.com/course-bootcamp 🔗 LINKS MENTIONED IN THIS EPISODE 👉 Profitable Course Bootcamp: 4 - 6th February 2025 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook: @charlynooi  Instagram: @charlynooi YouTube: @charlynooi REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice!  I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession.  If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

    26 min
  7. The TikTok Ban & What's Next

    26 JAN

    The TikTok Ban & What's Next

    🎧 LISTEN NOW Last weekend, TikTok went dark for 12 hours in the U.S., leaving countless business owners and creators in a state of panic. If you’ve been relying on TikTok as part of your business strategy, this experience might have felt like losing your voice—and you’re not alone. In this episode, I dive into what the TikTok ban taught us about social media marketing, and more importantly, the steps you should be taking to protect and future-proof your business.  Here’s what you’ll take away from this episode: How to protect your business from social media shutdowns and unexpected disruptions. Why your business needs to be built on assets you own—like your email list, website, and marketing funnels—for long-term stability. The essential steps to guiding potential clients from curiosity to commitment through automated touchpoints. If you’re ready to build a robust marketing strategy for your business—no matter what happens to social media—this episode is for you! Once you’ve tuned in, I’d love to hear from you! Head over to Instagram @charlynooi and let me know: What’s the first step you’re taking to future-proof your business? Until next week, keep shining your light! 🔗 LINKS MENTIONED IN THIS EPISODE 👉 Profitable Course Bootcamp: 4 - 6th February 2025 👉 Get Virtual Assistant Support: Let our VA Unicorns Build Your Tech, Website or Handle Your Admin! 👉 Apply for the Bali Retreat: 11 - 15th June 2025 👉 Scale Your Business to 6-Figures: Apple for Momentum Club 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook: @charlynooi  Instagram: @charlynooi YouTube: @charlynooi REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice!  I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession.  If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

    24 min
  8. The Key to Creating Online Courses That Sell

    19 JAN

    The Key to Creating Online Courses That Sell

    Welcome to Episode 29 of The Nutrition Business Show! In today’s episode, we’re diving into the 3 key steps to designing and launching an online nutrition course that your audience will love—and buy! 🎧 LISTEN NOW In this episode, I will answer one of the most common questions from online practitioners: How do I create a course that actually sells? Whether you’re just starting to think about creating a course, or you’re struggling to sell your course, this episode is for you.  Here’s what you’ll take away from this episode: How to connect with your audience’s biggest struggles and desires so your course becomes the solution they’re searching for. Why general, textbook-style courses fall flat—and how to avoid this common mistake. The secret to designing a course that delivers results, not just information. Why your course launch starts weeks before you open enrollment. Practical strategies to warm up your audience, build trust, and create excitement so your course becomes a “must-have.” Ready to create an online course that doesn’t just sit on the digital shelf but actually transforms lives and generates consistent income for your business? 💡 Once you’ve tuned in, I’d love to hear from you! Head over to Instagram @charlynooi and let me know: What’s the first step you’re taking to create your online course? Until next week, keep shining your light! 🔗 LINKS MENTIONED IN THIS EPISODE 👉 Profitable Course Bootcamp: 4 - 6th February 2025 👉 Start Your Nutrition Business: Accelerator Program 👉 Scale Your Business to 6-Figures: Momentum Club 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook: @charlynooi  Instagram: @charlynooi YouTube: @charlynooi REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice!  I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession.  If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

    30 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Hosted by Charlyn Ooi, The Nutrition Business Show is the ultimate podcast destination for dietitians, nutritionists, naturopaths, and wellness coaches. Get valuable insights, actionable strategies, and inspirational conversations with nutrition CEOs to fuel your online business. My mission is to help you break free from traditional private practice constraints, stop trading time for money, and build a scalable business for more freedom and impact. Tune in for tips on growing an online nutrition business, social media marketing, sales, funnels, and creating online programs.

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