Scale My Ecommerce Store Catherine Langman

In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates.
And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, the changes do tend to disrupt performance in the short term.
The automated flows in most, if not all, Klaviyo accounts I’ve reviewed in recent weeks have taken a downward turn.
Flows like your New Subscriber Welcome flow and your Abandoned Cart flow – usually the biggest money spinners – have declined.
And that is not a situation you want to allow to continue! 
So in this episode, we will discuss 4 steps you can take to make more money from your automated flows in Klaviyo.
And if you haven’t taken a look at your Klaviyo flows in recent months (or years in the case of many accounts I audit), then use this episode as your kick up the bum to get in there today.
Episode: https://www.catherinelangman.com/episode-225/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/klaviyo-audit/
 

If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, ‘I haven’t changed anything but sales have dropped off a cliff’, I’d probably make it onto the Rich List.
Well, maybe not that, but in all seriousness, it does feel a bit like the Digital Marketing Sky is Falling In.
Not to be too Chicken Little about it!
Right now, there is no denying the seismic shifts that are going on, between the inflationary economy and the massive changes happening across all digital marketing platforms.
Both these factors are wreaking havoc with all businesses. Everyone is feeling the impact, and it’s not exactly comfortable is it?
When that happens, we need to shift and change how we show up in our business and with our marketing. What strategy we deploy, what we focus on or don’t focus on.
And that’s what I’ll be sharing in this episode: the 6 golden rules of marketing that will equip you to survive and thrive in this 2024 economy.

Episode: 🎙️ https://www.catherinelangman.com/episode-224/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/klaviyo-audit/
https://www.catherinelangman.com/work-with-me-shopify-expert/
 

Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business.
Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business.
However, the way you go about acquiring and retaining customers will be different depending on what kind of product or service you sell. And most likely, it’ll change over time as the world we operate in changes.
From time to time, I’ve found a really valuable exercise is to analyse what some of the most successful brands and companies are doing, and to compare and contrast them with others and with my own businesses.
When you do this kind of exercise, not only can you come away with some fantastic new ideas to try out in your own business.
But you’ll also notice that even the most successful businesses in the world don’t experience a straight upwards growth curve from start-up to success. 
So today on the show, we’re going to dissect the Netflix business model and we’re going to  tease out 6 specific components that contribute to their success that you might be able to emulate.
We’ll also compare these to other brands as well, to identify the type of business or product that best suits each strategy.
Episode: https://www.catherinelangman.com/episode-223/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://www.catherinelangman.com/work-with-me-shopify-expert/
 

Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way… 
I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly take a nosedive for no apparent reason.
The truth is, many business owners run into the problem of their Facebook ads not converting. 
Lately, Facebook has been rolling out a lot of new updates to the Ads platform, many of which have caused issues with campaigns that were otherwise performing well.
And whilst there is no playbook that Meta hands out – Meta are notoriously silent when it comes to sharing any kind of information about what they’re doing and how it impacts the way we use the platforms – so there’s no foolproof guide for troubleshooting issues when they happen.
However, long experience tells me there are several steps you can take to bring your ad performance back where you need it to be.
So in this episode, I’ll share 10 fixes you can implement when your Facebook ads are broken or stop converting.
 
Episode: https://www.catherinelangman.com/episode-222/
 
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://www.catherinelangman.com/work-with-me-shopify-expert/
 

In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it’s harder and harder to capture the attention of your customers.
Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it that actually stopped you scrolling?
One of the most effective ways to cut through the clutter is through brand design.
I don’t mean just your logo. A logo is only one small part of your branding. 
Think about the brands whose marketing you really notice and engage with. They all have a distinct personality. 
Their visual, written and experiential elements all consistently convey the brand personality and brand value.
And they manage to produce marketing content that is engaging, memorable and inspires action – purchase.
In this episode, I’m joined by brand designer Janelle and we dissect the branding of 4 successful brands, teasing out what it is that helps them connect with their customers. 
At the end, we have a fun, free exercise you can do to help identify your own brand’s personality and style, so that you can also elevate your marketing to the next, more impactful level.

Episode: https://www.catherinelangman.com/episode-221/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
 
 https://www.apple.com/au/
https://au.whogivesacrap.org/
https://gotoskincare.com/
https://styleware.com.au/
 

Did your eCommerce revenue drop in March? Or maybe February?
When results decline, the common knee-jerk reaction is to assume you’ve stuffed up in some way. That you did something to cause the downturn. 
Or, to blame poor sales on the state of the economy. 
Either way, you’re liable to end up in the same place: not investing time or money in marketing to drive your business forwards.
First of all, just because your sales might decline sometimes, does not mean your business is a failure. 
Nor does it mean that consumer demand for your products has all but dried up and your business is doomed.
However, if you are experiencing a sales slump, not taking any action to rectify that situation WILL lead to that dismal ending! And I don’t want that for you.
So today on the show, I want to help you to identify what the real issue is, and what is the right action you need to take to fix it.
Episode: https://www.catherinelangman.com/episode-220/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://www.catherinelangman.com/work-with-me-marketing-specialist/
https://productpreneurmarketing.com/conversion-rate-optimisation/