The Productpreneur Success Podcast Catherine Langman

Are you finding customers aren't buying from you?
It can be incredibly disheartening right?! 
You invest a huge amount of time and money setting up your online store, sourcing your products, building your brand and trying to grow a business and after all that hard work, you’re just not seeing that conversion. 
Did you know that low traffic volume itself is a major reason why some online stores aren’t getting any orders through the till? If you’re getting under 100 visitors a day, then your primary focus should be driving more traffic.
Listen to the podcast where we learn 5 Reasons Why Customers Aren't Buying From You, & some simple things you can do to give yourself the best chance of converting more visitors into paying customers.
 
For the full show notes visit https://www.catherinelangman.com/episode-167/
FREE WORKSHOP WITH CATHERINE LANGMAN I’m SUPER excited to tell you about my BRAND NEW, LIVE & FREE interactive workshop, “My Profitable Ecommerce Formula”!
It’s all about HOW to implement my approach to Ecommerce in 2023. In it, you’ll learn how to set up your marketing correctly to grow a profitable business this year & beyond (even when economic pressures are increasing).
Here’s what we’ll be covering during the Workshop:
The 3 biggest mistakes eCommerce brands are making right now with their online store that keep their business small, poor and struggling
The 3 essential steps to setting up your eCommerce marketing correctly to generate consistent and profitable traffic and sales
The EXACT strategies I'm using RIGHT NOW to 2X their revenue in 2023 And much, much more…
I’m excited to share this with you because it’s an opportunity for you to get ahead of your competition, with the right marketing structures and strategies in place, and put your business in the best position possible to grow this year!
And you’ll find out exactly HOW it works (and how you can do this yourself) during the workshop.
Be there on Thursday 30th March at 11am Midday Sydney time. REGISTER NOW https://www.catherinelangman.com/workshop/ 

Today’s interview is with someone I’ve wanted to invite on the show for a while, not just because I love her and her brand, but also because I’ve had several of you listeners request to hear her story!
Ashlee Nagle from French Soda HAS achieved an enormous amount in her 5 years in business. Generating fantastic year-on-year growth via both wholesale and eCommerce, effectively implemented multi-channel marketing strategies & not to mention, found ways to overcome the difficulties she’s faced along the way. 
Listen to the podcast as Ashlee shares her incredible journey from Teaching to growing a successful eCommerce business in just 5 years.
For the full show notes visit https://www.catherinelangman.com/episode-166/
If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.

Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK
 

Let’s begin with the cold, hard facts. Did you know that one in five eCommerce businesses fails within one year? This rises to 30% in the second year, 39% in the third year, and over 40% in the fourth year. 
That’s pretty sobering right?! The reality is, poor cashflow management, running out of cash & other cost issues contribute to the failures of so many businesses. But it doesn’t have to happen to you! 
In today's episode we’re going to talk about 5 big reasons why eCommerce businesses fail, and then discuss 3 simple, but practical cashflow management strategies (so you can become a true cashflow queen.) that’ll help get you back on track to grow your business! 
Listen today and get ready to effectively manage your eCommerce cash flow.  

For the full show notes visit
 https://www.catherinelangman.com/episode-165/
If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.
 

This year, the theme of International Women’s Day is ‘Cracking the code: innovation for a gender equal future’. 
Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities.
Let’s look at the stats for 2022:
We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women earn just 87c.
Women comprise 51% of the Australian workforce, but represent only:
34.5% of key management positions
32.5% of directors
19.4% of CEOs, only 7% of which are in publicly listed companies
18% of board chairs
Two thirds of businesses were started by women over the last 10 years, but men are 3.5x more likely to reach the million dollars a year revenue mark.
Not exactly equal right?
Today’s interview isn’t just about tech and code or even about e-commerce. But it is about highlighting the injustices that are still in our everyday lives, as women, even in 2023. And to inspire all of us to remember that as entrepreneurs we can make a difference. And the importance of women supporting women and ensuring we have strong female role models.
Today’s guest not only talks the talk but she walks the walk. Dr Eva Balun-Vnuk, founder of start up HerTech Path, joins me on the podcast today to talk about the challenges faced within the tech industry and women in general and how her start-up, HerTech is turning that around.
Celebrate International Women’s Day with us and be inspired by the future with Dr Eva Balun-Vnuk. For the full show notes visit https://www.catherinelangman.com/episode-164/
Discover Eva and HerTechPath at:
Website www.hertechpath.org
Linkedin https://www.linkedin.com/company/hertechpath/
Instagram https://www.instagram.com/hertechpath/
 

Today I want to talk to you about risk.  I know, I know!  Risk isn’t the most fun topic for business owners BUT how often have you heard of a business going along swimmingly and then suddenly losing everything?
I know we like to think it won’t happen to us, and we just want to get to the point where we find the right strategies that work for us and have them working perfectly and then continue as is into the sunset of success.
But… what happens when your one channel on social media shuts your account down? 
What happens if your one supplier suddenly goes belly up? 
What happens if you only have one method for selling your product and it suddenly gets taken away from you?
Scary right? But it’s definitely not something new and if anything, I’m hearing it become more and more common for eCommerce brands. We’ve certainly become resilient from pandemic-related lockdowns and supply issues over the past few years however we certainly haven’t seen the end of changes that we have absolutely zero control over! 
So today on the show, I’m going to share 3 areas of your business where putting all your eggs in one basket is really risky and what you should do instead to improve your odds of success.
Listen today to find out how you can mitigate risk in your business and not put all your eggs in one basket!  For the full show notes visit https://www.catherinelangman.com/episode-163/
If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.

Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK

Recently, I heard someone advise a business owner to just focus on selling, because that’s the number one thing. 
Which is all good and well if you have an audience to sell to… and not just any audience but an audience that actually needs and DESIRES your brand or product!
But how do you get that audience who needs and desires you in the first place?
Today I have my superstar social media buyer Sally Bingham on the show to explain the purpose of engagement ads on social media. 
We’re going to go deep and share the top 3 engagement ads that we’re using with our clients right now with amazing success, for both start ups and established brands looking to scale.
If you do these 3 things, I guarantee you will enjoy better, more profitable results with your overall advertising, AND you’ll scale and grow your business much faster as well.
So let’s dig in and get started to build our brand visibility using 3 super effective social media strategies! For the full show notes visit https://www.catherinelangman.com/episode-162/
It’s Brand Visibility Month! Check out episode 159 How To Increase Brand Visibility Using Organic Social Media as part of this series. 
We’re giving away 10 FREE Facebook ad audits to review your strategies in 2023. Book your audit in today!
Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK
Love the music featured in our podcast? The original soundtrack is by https://www.facebook.com/fuselageband