245 episodes

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers Kimberley Seldon

    • Business
    • 4.8 • 51 Ratings

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

    Sneak Preview of MO BOD™ 015 | Tracy And Kelsey & Accessories, Salaries

    Sneak Preview of MO BOD™ 015 | Tracy And Kelsey & Accessories, Salaries

    Sisters in business together? This should be fun! Kelcey and Tracy of Waterlily Interiors share what they’ve learned on the road to success—how they accessorize, which clients they target and even, what their take home pay looks like. And, spoiler alert, they don’t always agree! Join in on the conversation.

    It’s time to take control of your business.
    Become a member of Business of Design®, today:
    https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast

    • 2 min
    EP 239 | Photo Ready with Waterlily Interiors

    EP 239 | Photo Ready with Waterlily Interiors

    Don’t wait for new clients to find you. Get intentional about growing your business. Designers Kelcey and Tracey hired a team, including a photographer and stylist to get their work published.

    In this episode we learn:
    - photograph your work—always
    - use photos to tell an editorial story
    - styling (that fits your aesthetic) is critical to creating beautiful photos
    - outsource to help you build the business you want
    - give individual items more breathing room to add dimension to photos
    - keep lighting natural
    - budgeting for accessories is essential if you plan to photograph

    It’s time to take control of your business.
    Become a member of Business of Design®, today:
    https://businessofdesign.com/?ref=2&campaign=podcast

    • 37 min
    EP 238 | Repeat Business With Kimberley Seldon

    EP 238 | Repeat Business With Kimberley Seldon

    In an ideal world, at the end of every project, you’d be left with a happy client who is determined to use your services in the future. Unfortunately, it isn’t an ideal world and too many hardworking, talented design professionals are struggling to gain the coveted repeat business that’s essential for establishing a solid client base. In this solo podcast, BOD™ Advocate in Chief (and designer), Kimberley Seldon shares insights into improving long-term client retention and ensuring future business.

    In this episode we learn:
    - completing projects is essential for developing long term, repeat clients
    - allowing space to onboard additional tasks and add to the project is essential for gaining repeat clients
    - upsell, ask for more work during a project that’s going well
    - failing to manage a client’s expectations contributes to lack of repeat business
    - keeping in touch and developing a relationship with clients, after the project ends, is a great way to ensure future business
    - let clients know you want to work with them again

    It’s time to take control of your business.
    Become a member of Business of Design®, today:
    https://businessofdesign.com/?ref=2&campaign=podcast

    • 31 min
    EP 237 | Cyber Security with Boris Rapaport

    EP 237 | Cyber Security with Boris Rapaport

    From data our crack team of researchers uncovered (ok, we googled it) a cyber-security ransomware attack occurs roughly every 11 seconds and your interior design firm is not safe from demands for money. In this episode, we explore the state of cyber security and review the steps we can take to protect the businesses we work so hard to grow. 

    In this episode we learn:
    - to understand the scope of internet-related scams
    - a selection of cyber safety tools to employ
    - protect your computers from attack by using a business grade anti-virus solution
    - use a URL filter (it may be included with some anti-virus software)

    It’s time to take control of your business.
    Become a member of Business of Design®, today:
    https://businessofdesign.com/?ref=2&campaign=podcast

    • 36 min
    Sneak Preview of MO BOD™ 014 | Rebecca, Lindsay, Cathy & Trades Dos and Don'ts

    Sneak Preview of MO BOD™ 014 | Rebecca, Lindsay, Cathy & Trades Dos and Don'ts

    Welcome back, BOD™ members, Rebecca Ward, Lindsay Kjellberg and Cathy Tonks. These three California designers are back to offer tips on managing trades.

    It’s time to take control of your business.
    Become a member of Business of Design®, today:
    https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast

    • 2 min
    EP 236 | Protect Your Business with Braden Drake

    EP 236 | Protect Your Business with Braden Drake

    As design professionals, we have a high earning potential, but it’s impossible to realize that level of profitability without taking some risks. To protect your business and your mental health, a layered approach to legal protection keeps you safe and able to do your best work. Braden talks attorney with us in a non-attorney way.

    In this episode we learn:
    - for maximum legal protection, it’s best to seek a layered solution
    - initial layers of protection include insurance and contracts
    - after the initial layers of protection are in place, assess your personal risk aversion to decide if you need further protection
    - to indemnify another party is to compensate that party for losses that that party has incurred or will incur as related to a specified incident
    - alternative dispute resolution is a means to solving a dispute outside of court

    It’s time to take control of your business.
    Become a member of Business of Design®, today:
    https://businessofdesign.com/?ref=2&campaign=podcast

    • 30 min

Customer Reviews

4.8 out of 5
51 Ratings

51 Ratings

JVo12 ,

Awesome podcast excellent energy

Very high level professionalism love it! Keep up with success

Turner Avenue ,

So happy to have found you.

Besides the fact that you might be the most eloquent speaker on the www (no ummms and uhhhhhs ever!) the content is always fascinating. I am trying to start my own fabric design business and have found some really helpful episodes. So happy to have found you!

vveenstra ,

Thank you

OMG. I feel like I am so late to discover you Kimberly. What high quality, rich, generous content. I've only listened to the first 2 episodes so far and I feel like I have learned so much. Thank you for being so open-hearted with your wealth of knowledge and experience.

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