Ecomm Breakthrough Josh Hadley

Kathleen Kobel is an Amazon selling expert with 15 years of experience elevating brands through strategic selling and consulting on the platform. After launching and growing over 1,000 brands on Amazon she has utilized those skills to become a dynamic force with the Amazon Influencer program. She not only connects authentically with Amazon brands and customers through curated content but also teaches others how to earn big by creating product videos for Amazon. She is your go-to partner for navigating and thriving in the competitive e-commerce landscape of Amazon.
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Here’s a glimpse of what you would learn…
Impact of Amazon influencers on sales and conversions and how brands can leverage influencers to scale their business.Different structures for partnering with influencers, including flat fees, bonus commissions, and utilizing Amazon's Creator Connections tool.Directing influencers to join Creator Connection campaigns, providing a potential strategy for brands to vet and engage with influencers.Influencer Payment and Content Placement For Amazon Creator ConnectionsTips and tricks for crafting an appealing message to creators, including promotion codes and free samples.
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Kathleen Kobel, an Amazon selling expert and influencer. They discuss strategies for leveraging Amazon influencers to scale e-commerce brands. Kathleen shares her insights on creating effective campaigns, emphasizing the importance of descriptive campaign names and offering competitive commissions to attract top influencers. She advises on setting a substantial budget for campaigns and targeting products with higher price points for better engagement. Kathleen also touches on the value of providing free samples and promo codes to influencers. The conversation includes tips for crafting appealing messages to creators and the potential of negotiating brand referral bonuses outside of Amazon. Kathleen recommends her favorite book, a new productivity tool, and an e-commerce expert to follow.
Here are the 3 action items that Josh identified from this episode:

Action item #1: Create partnerships in affiliate campaigns using Amazon's Creator Connections.

Action item #2: Offer free samples to influencers and vet them through a Google form.

Action item #3: Optimize your budget and commission percentage to attract dedicated influencers.

Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comJoin the Waitlist to Connect with Amazon Influencers: Kathleen Kobel's WebsiteBecome an Amazon Influencer: Kathleen Kobel’s Courses $100 off using coupon code = ecommAmazon Creator ConnectionsLogie AIChill and ProsperPickFuScott VoelkerSpecial Mention(s):
Kevin King on LinkedInMichael E. Gerber on LinkedInNorm Farrar on LinkedInHoward Thai on LinkedIn Steve Simonson on LinkedInRelated Episode(s):
“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

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Matt serves as executive chairman and is one of the co-founders of Amazing.com and the Amazing Selling Machine course that has taught tens of thousands of students how to run a successful Amazon business. With more than a decade of ecommerce experience and with multiple million-dollar companies, Matt loves sharing his success and strategies with other entrepreneurs.
> Here’s a glimpse of what you would learn…. 
The significance of joining a mastermind group and seizing opportunities for business growth and collaboration.Importance of diversifying beyond Amazon and building a valuable consumer brand for long-term success.Importance of driving traffic to Shopify store, leveraging influencer partnerships, and optimizing product pages.Steps to set up a Shopify store, including connecting fulfillment to Amazon, adding products, and optimizing the store design.Strategies for optimizing a product page on Shopify, including modeling after successful brands and using a copywriting framework.Benefits of subscription-based business models, increasing lifetime value, and strategies for increasing average order value.Approaches to testing offers, refining strategies, and prioritizing appeal in ad campaigns.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley converses with Matt Clark, a seasoned e-commerce expert and executive chairman of Amazing.com. They discuss the challenges and strategies for Amazon sellers, emphasizing the need to diversify and create independent sales channels. Matt advises starting with a Shopify store, focusing on optimizing top-selling products, and leveraging Google ads using Amazon keyword data. He also suggests maximizing average order value and learning from successful competitors. Matt shares personal insights, including the influence of Jack Canfield's "Success Principles" and his admiration for Ezra Firestone's work in e-commerce.
Here are the 3 action items that Josh identified from this episode:

Action item #1: Expanding Beyond Amazon. Matt recommends starting with setting up a Shopify store. This serves as your brand's website, a crucial asset for capturing leads and customer information,

Action item #2: Leveraging Advertising and Traffic Sources. Matt's strategy is to start with Google PPC ads, using keyword data from Amazon to target potential customers. He then prioritizes Facebook ads for their effectiveness and reach. 

Action item #3: Increasing Average Order Value.  focus on increasing average order value through complementary products, and subscriptions.

Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Selling MachineMavericks Mastermind GroupRay Edwards P.A.S.T.O.R. FrameworkZipify One Click UpsellBlack Rifle CoffeeSuccess Principles by Jack CanfieldEzra FirestoneMatt Clark's Personal WebsiteSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough

Karen Bonnici – the visionary behind Moon Sonder™ and its iconic products, the Super Blanky®, Dreamighty®, and Super Towel®. Karen's story is a testament to the transformative power of passion and purpose, as she crafts unique experiences that seamlessly blend comfort, self-care, and imagination for her customers.
But Karen's journey doesn't stop at product creation. With a rich background as a seasoned storyteller, musician, and teaching artist, she's no stranger to captivating audiences both on stage and online. Her foray into ecommerce has been driven by her diverse creative talents, allowing her to weave compelling narratives and melodies that deeply resonate with her audience. 
Here’s a glimpse of what you will learn…. 
Leveraging TikTok shop to convey your brand storyLeveraging TikTok Shop as a platform for brand messaging and influencer engagement.Exploring the potential of TikTok Shop as a driver of traffic to Amazon and the trust factor associated with Amazon among consumers.Importance of leveraging Shopify to collect customer data and strategies for audience ownership outside of Amazon.Highlighting the value of conducting product variation tests to optimize conversion ratesThe necessity of continuous testing, leveraging Amazon's AB experiments, and the potential impact of 1% improvements over time.Driving growth by launching new products and analyzing competitors' actions. In this episode of Ecomm Breakthrough podcast host Josh Hadley chats with Karen Bonnici, a successful Amazon brand owner. They explore the challenges of low conversion rates and high ad costs, and the necessity of launching new products. The discussion also covers the effectiveness of storytelling in branding, the potential of TikTok and other platforms for promotion, and the use of influencers to drive traffic. Karen shares her personal story of resilience, aiming to inspire through her brand. The episode concludes with an emphasis on innovation, competitor analysis, and the continuous improvement of product listings for business growth.

Here are the 3 action items that Josh identified from this episode:

Action item #1: Driving growth by launching new products.  Constant product innovation is paramount, akin to Apple's strategy, emphasizing that product diversification fuels sustained expansion, preventing sales stagnation over time.

Action item #2: Consider TikTok Shop for brand promotion, leveraging its potential for virality and broad audience reach, irrespective of follower count, thanks to its algorithm favoring resonant content. Unlike platforms such as Instagram and Facebook, where visibility relies heavily on audience size and engagement rates, TikTok offers a cost-effective avenue for expanding product awareness.

Action item #3: Continuous testing through Amazon's AB experiments is essential, facilitating ongoing refinement of product listings. Embracing iterative improvements enables even marginal gains to compound over time, driving significant growth in e-commerce endeavors.

Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTikTok ShopShopifyGoogle AdsPickFuAmazon's A/B TestSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the pa

Critical Strategies for Protecting Your Amazon Account and Appeal Suspensions in 2024 With Chris McCabe
Chris McCabe, Founder of eCommerce Chris  - Former Amazon Insider. He knows Amazon from the inside out. After several years evaluating seller account performance and enforcing Amazon’s policies, he became a consultant and launched ecommerceChris.com. Now, he teaches his clients how to think like Amazon. His insider knowledge helps sellers to protect their accounts and appeal listing restrictions.

> Here’s a glimpse of what you would learn…. 
Understanding Amazon's perspective and strategies for account protectionMisconceptions and enforcement trends related to influencer marketing and product giveaways on AmazonChallenges and strategies for brand owners dealing with abuse and intellectual property (IP) violations on AmazonCrackdown on listing optimization attempts and the challenges related to compliance flagsInsert cards and product packaging strategiesImportance of adhering to Amazon's guidelines and avoiding practices that could be perceived as incentivizing biased reviewsPower imbalance between sellers and the marketplaceRecommendations for influential books, productivity tools, and individuals in the e-commerce spaceDetails about the upcoming seller Velocity conferenceEncouragement to seek expert help when facing challenges in the e-commerce spaceDetails about the Seller Velocity conference, including a discount code, and how to reach out to Chris McCabe for conference inquiries or services.
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Chris McCabe, an ex-Amazon insider and founder of ecommerceChris. They discuss the intricacies of Amazon's suspension system, the importance of understanding Amazon's perspective on account protection, and the trends in enforcement for 2024. Chris advises sellers to avoid competitor abuse and ensure that any intellectual property claims are substantiated. They also touch on the crackdown on competitor abuse and the need for compliance with Amazon's policies. The conversation includes strategies for dealing with influencer marketing, product giveaways, and the significance of white hat practices. Chris recommends resources and shares information about the Seller Velocity conference.
Here are the 3 action items that Josh identified from this episode:

Action item #1: Chris stressed the need for sellers to align with Amazon's guidelines and avoid practices that could be perceived as incentivizing biased reviews.

Action item #2:  A common misconception among sellers is that giving away products without asking for a review is acceptable. However, Chris pointed out that Amazon is suspending accounts for such giveaways because they can still result in biased positive reviews. He urged sellers to understand Amazon's perspective and strategize accordingly.

Action item #3: Chris highlighted the importance of having a rainy day fund to prepare for potential account issues and the need to decide upfront whether to dispute a suspension. He also recommended seeking expert help when facing suspensions or warnings.

Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastecommerceChrisProsper ShowSeller Velocity Conference use SVC24NYC when you register to get 25 % offAmazon Brand RegistryAmazon Unbound Book by Brad Stone
Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMatt Clark on LinkedIn
Related Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer.” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners

Dan Ashburn is a notable Amazon entrepreneur and the Co-founder of Titan Network, an invite-only organization for high-end Amazon sellers. He has built several brands and lends this experience as a speaker and the Head Mentor of China Magic. For the past 13 years, he has led Ignite Brands as CEO along with his expert Amazon sales management team.
 







 
Here’s a glimpse of what you’ll learn:
How to keep scaling in the difficult landscape of 2024The difference between a million-dollar idea and a million-dollar businessThe power of proper hiring and delegationA universal framework for PPC methodologiesLevers and tactics for maximizing profitabilityWhat to know about selecting manufacturersHow Amazon’s sustainability program applies to warehousingBudgeting for ad spend with TACoSPerfecting your product to stand out from the competitionIn this episode…
Every business is looking to maximize their profits, but far fewer know how to create profit sustainably and consistently. This is especially difficult in 2024 — many previous strategies are no longer viable. Most e-commerce avenues, especially Amazon, are making businesses work harder for their revenue. So how do you stay one step ahead of the competition?
One certain strategy is to look toward successful leaders and see what they are doing correctly. Dan Ashburn helps lead the Titan Network, a selective group of these exact people. Coming together, their expertise is applied to real world scenarios, helping everyone grow to new heights. Now he offers some of his advice for fellow entrepreneurs looking to rise above.
In this episode of the eComm Breakthrough Podcast with Josh Hadley, Dan Ashburn of the Titan Network breaks down his Amazon tips for 2024. They go through the crucial steps of scaling, how to select manufacturers, how to delegate, and figuring out the issue of warehousing. Dan also talks about the levers and strategies to maximize profit.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHadley DesignsHadley Designs on AmazonTitan Network Website | InstagramDan Ashburn on LinkedIn

Dima Kubrak is the Founder of Sellerise, a platform creating affordable, reliable, and up-to-date software products that make managing Amazon data and processes more efficient. He is also the Founder of ASAP Warehouse, a fulfillment and preparation center offering services for storage, preparation, and fulfillment. From a young age, Dima has immersed himself in the world of business, leveraging his entrepreneurial spirit to achieve remarkable success. With over a decade of experience in e-commerce, Dima has honed his expertise in navigating the complexities of the Amazon marketplace.
 
 








 
Here’s a glimpse of what you’ll learn:
Why entrepreneurs should be using the Profit First methodDima Kubrak’s number one strategy for scaling beyond eight figuresThe importance of financial management for business growthDima’s strategies for Amazon product ranking using keywordsOptimizing product images for improved search resultsWhy Dima chose to eliminate PPC campaignsAmazon product launch strategiesIn this episode…
Scaling your brand beyond seven and eight figures requires a multi-faceted approach encompassing product differentiation, visual branding, and creativity in the digital space. By implementing these actionable strategies, you can position your brand for sustained growth and success in the competitive e-commerce landscape.
Dima Kubrak, a renowned e-commerce entrepreneur, advocates for three essential strategies for business growth: product differentiation, leading image optimization, and digital creativity prioritization. Product differentiation is the cornerstone of brand scaling; Dima advises against creating generic products and suggests leveraging advanced tools like Midjourney or DALL-E to generate innovative concepts tailored to your audience. Furthermore, Dima underscores the importance of investing in visually appealing product packaging for your main image. This approach distinguishes your brand from competitors, boosting click-through and conversion rates. Rather than solely focusing on PPC and analytics, Dima emphasizes investing in digital creative assets to enhance brand recognition and drive engagement across platforms.
In this episode of the eComm Breakthrough P...