41 episodes

Endless Coffee Cup is a weekly discussion of marketing news,
culture and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why."
Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Endless Coffee Cup Matt Bailey

    • Business
    • 5.0, 1 Rating

Endless Coffee Cup is a weekly discussion of marketing news,
culture and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why."
Hosted by Matt Bailey, CEO & Founder of SiteLogic.

    The Amazing World of Ad Fraud

    The Amazing World of Ad Fraud

    My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it will simply blow your mind how much ad spend is wasted on bots, inflated views, and networks of fraudulent websites.

    Grab your coffee, sit back and strap in for this wild ride into the world of ad fraud, some things may shock you, so be careful not to spit out your coffee on your keyboard!

    • 1 hr 3 min
    The Need for Digital Literacy

    The Need for Digital Literacy

    Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago.  Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19.  But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online. 

    • 51 min
    How to Create Effective Online Learning Courses

    How to Create Effective Online Learning Courses

    Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning.

    • 53 min
    Calculating the Return on Training

    Calculating the Return on Training

    How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of assessments should be used to show that the training was effective? 

    • 42 min
    Master Personal Presence Through Your Webcam

    Master Personal Presence Through Your Webcam

    As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams.  In this episode, Stewart Bewley joins Matt to talk about how we can master our personal presence through the webcam.

    • 33 min
    Tap Into Neuromarketing

    Tap Into Neuromarketing

    Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought?  Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking.

    For years, advertisers have known and realized that there are techniques that tap into the unconscious mind faster and more effectively than traditional, rational approaches. Chances are, you are swayed by neuromarketing techniques nearly every day, and you don’t even realize it.

    • 58 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Atom838 ,

Great hands-on podcast

I do find the analytic topics Matt discussed are hands-on and thought provoking.

I hope the podcast can be spit into 20-30min format for shorter attention span listeners. Maybe an A/B testing is worthwhile to try it out

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