HBR On Strategy

HBR On Strategy

Hand-curated insights and inspiration to unlock new ways of doing business.

  1. DEC 18

    How Glossier Maintained Brand Integrity While Scaling

    Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, Glossier was ready to scale up its marketing spending. The challenge: How to do that while also preserving the brand’s all-important authenticity? In this episode, Harvard Business School senior lecturer Jill Avery explains how to think about marketing when scaling a business. Drawing from her business case on Glossier, Avery breaks down how their management team incorporated paid micro-influencers to grow their brand value without undermining their credibility. She also explores how Glossier leveraged their existing community to engage new customers. Key episode topics include: strategy, growth strategy, marketing, social media, beauty care, startup, scaling, DTC, digital marketing. HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the original HBR Cold Call episode: Glossier Built a Cult Brand and a Digital Community, but What’s Next? (2020) · Find more episodes of Cold Call · Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org ]]>

    29 min
  2. NOV 20

    Khan Academy: A Case Study in Scaling a Start-Up

    Khan Academy, the online global education nonprofit, launched in 2006 when founder Sal Khan created a few videos to help his cousin with her math homework. After a decade of growth brought Khan Academy’s user base to more than 15 million monthly visitors, Khan knew he needed expert help to formulate and lead a strategy for the organization’s future growth. He hired Ginny Lee from Intuit to serve as Khan Academy’s COO and president. Her mandate was to redefine the organization’s priorities, create a focused strategy for growth, and continue scaling the company. Harvard Business School professor Bill Sahlman studied the company’s growth strategy, and wrote a business case study about it. He explains why it’s so important to build a well-balanced leadership team as part of your growth strategy. He also breaks down how to create processes for everything from budgeting to giving feedback. . Key episode topics include: strategy, leadership and managing people, operations and supply chain management, digital learning, growth strategy. HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the original HBR Cold Call episode: Can Khan Academy Scale to Educate Anyone, Anywhere? (2019) · Find more episodes of Cold Call · Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org ]]>

    31 min

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4.7
out of 5
12 Ratings

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Hand-curated insights and inspiration to unlock new ways of doing business.

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