Engage Video Marketing Podcast Ben Amos
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- Business
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The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses.
Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
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What's What in Digital Marketing for 2024 with Mike Allton
In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their strategies.
Takeaways
Strategy is crucial in digital marketing, as it provides the foundation for effective tactics.Businesses should focus on building relationships with their audience and understanding their needs and challenges.Video plays a significant role in marketing strategies, and businesses should consider a mixed approach of high-quality production and raw, authentic content.AI is transforming the marketing space, impacting tools, platforms, and tactics. Businesses should embrace AI and leverage its capabilities to improve their strategies.The digital marketing landscape is constantly changing, and businesses need to stay informed and adapt to new trends and technologies. -
Are You Neglecting Your LinkedIn Company Page? with Michelle J Raymond
Summary
Michelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. She also highlights the importance of posting content on both personal profiles and company pages, as well as the value of different types of content, such as videos, articles, and newsletters. Michelle offers practical tips for reviving a dead LinkedIn company page and maximising its potential. She also encourages businesses to explore LinkedIn Live as a way to humanise their brand and build a community. In this conversation, Ben is inspired by Michelle J. Raymond to put more effort into their LinkedIn company page and do more live videos on LinkedIn. Michelle shares her expertise on LinkedIn and encourages listeners to bring their company pages and LinkedIn profiles back to life. Ben and Michelle plan to connect further in San Diego and improve their LinkedIn game in the future.
Takeaways
LinkedIn is a trusted platform and a valuable tool for business growth.Both personal profiles and company pages are important on LinkedIn, and businesses should invest time and effort into both.Different types of content, such as videos, articles, and newsletters, can be effective on LinkedIn, and businesses should consider their audience's preferences when choosing the format.Reviving a dead LinkedIn company page requires updating and optimising the page, posting regularly, and repurposing existing content.LinkedIn Live is a powerful tool for humanising a brand and building a community. Invest time and effort into improving your LinkedIn company page.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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[BEST OF 2023] How to Win Bigger Client Work in 2024 (Ep290 Replay)
In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also explored the importance of understanding social media platforms and creating content that is tailored to their specific requirements. Overall, it was a fascinating conversation that shed light on the future of video marketing and the role of creativity in this evolving industry.
Christie Poulos is a content, digital communications, and creative leader with 20+ years of experience working for leading cross-functional teams to produce compelling creative and content experiences that engage people, solve problems, and drive growth for clients. Currently, she is the Global Partnerships Director of Genero – a creative technology solution for in-house marketing teams, enabling marketing leaders to transform their creative and production approach for greater efficiency. Previously at King Content – a world-leading content marketing agency – Christie led the global Creative, Editorial, and Paid Media teams. As Head of Content for Red Bull UK, Christie led TV, film, and communications projects around the world and was part of the global communications team for the Red Bull Stratos Mission to the Edge of Space. -
[BEST OF 2023] Short Form Video Hacks You Don't Want to Miss (Ep275 replay)
How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels.
Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business’s revenue and thousands more across his clients’ accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform. -
[BEST OF 2023] This LinkedIn Strategy Blew Listeners Away (Ep274 replay)
Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?
You have got to listen to what Armando has to share today.
Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.
Armando’s versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.
But Armando’s talents don’t stop at acting. He’s also a successful entrepreneur, having founded his own production company that’s gained recognition for its fresh and innovative content.
Despite his busy schedule, Armando never forgets his roots in New Orleans. He’s a proud ambassador for the city’s unique culture and heritage, and he uses his platform to give back to the community whenever he can.
Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he’s in front of or behind the camera, he’s always pushing himself to be the best and leaving audiences wanting more. -
How to Plan Your Best Year Yet with Ben Amos
In this episode, Ben reflects on the year 2023 and helps listeners set plans in motion for a successful 2024 in their video businesses. He emphasises the importance of analysing financials and setting goals to achieve desired revenue and profit. Ben explains how to increase leads, conversion rates, average dollar sale, and the number of transactions to grow a business. He provides a step-by-step process for planning and identifies the ideal customers to target. Ben concludes by inviting listeners to join his Strategy Board program for support and guidance in achieving their goals.
Takeaways
Take the time to analyse your financials and understand the levers you can pull to grow your business.Set specific revenue and profit goals for 2024 and plan measurable actions to achieve them.Identify your ideal customers based on what you enjoy doing, what you do best, and what is most profitable.Seek external support, such as joining a program or working with a coach, to help you reach your goals.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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Customer Reviews
Time well spent!!
Great stuff!!
Great podcast for videographers!
Ben does an amazing job on his podcast helping inspire videographers to be more strategic with planning video marketing. I’ve found Ben’a clear and concise narrative really easy to listen to, while also being thoughtful and insightful. He always has top guests and I can’t wait to see how the show continues to grow. Amazing work Ben!
A must listen for all video producers!
I have been listening to Ben’s podcast for a few years. The episodes always provide so much valuable and actionable information focused on a strategic approach to video. I have yet to listen to a better podcast for any video marketing agency/video producer.