Foodpreneur with Chelsea Ford Chelsea Ford

Want to know all the steps to develop a food or drink packaged product for commercial scale? Want to bring a product from overseas and launch it in your local market? How about trying to get ahead of the food trends and launch a product before anyone else does?

All these questions and more are answered in this episode of Foodpreneur with Chelsea Ford podcast where I chat to food scientist and entrepreneur, Naishad Dalal from Food Entrepreneurship Academy. Naishad has launched over 110 products for 35 startups, so he knows a thing or two about the end-to-end process of getting product development right. And there’s far more rigour than many think.

Listen to find out:

😋 how long it typically takes to get a product to market;
😋 what the costs are;
😋 why knowing your vision, mission and values matter (that really intrigued me in this product development context); and
😋 why you can’t automatically follow trends from offshore and expect them to work in your local market (it’s fascinating to find out why not).

If you want to scale a product from 50 kilos to 1000 and then some, you’ll love this episode because it’s full of practical recommendations and groundbreaking insights that are hard to identify by yourself, especially if you’ve never developed a product before!

LINKS & RESOURCES:
Foodpreneurs Festival -  Your Year’s Worth of Sales & Promotion Opportunities All in One Day!Tickets to Foodpreneurs FestivalYour Free Pitch Plan (new updated version!)Become A Festival InsiderFood Entrepreneurship Academy websiteFEA emailFEA LinkedInThis episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof.
Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including:
note taking-worthy talks; expert panel discussions; networking and collaboration opportunities; business-building sessions with industry experts; an exciting showcase of the latest and greatest food and drink products (including yours!); and loads more to help foodpreneurs get their products on retail shelves, land in more consumer baskets and put more money in their pockets! Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!

But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves.

Tickets are now on sale via Eventbrite until sold out.

* Terms & conditions apply. See website for the details.

Are you scaling your food, drink or pet treat brand and have taken time to think about how to get stocked into all the stores you’ve successfully landed? What about how much it’s costing you to store inventory rather than landing it on the retail shelf? Or how much each carton is costing you to deliver so you can work out what your precise CLOGS are?

You quite possibly haven’t!!!

Supply chain is not the first thing Foodpreneurs think about as they’re making amazing products. Well… that is until they’re scaling and got to get product into many, many different locations and make sure there’s enough to fulfil orders but not too much that it ties up cash. These and other supply chain by design processes are the expertise of my guests in this episode, Cameron Aboud and Joost Bekker from sc3sixty logistics management. They’re the supply chain masterminds behind the global expansion of the hangover-busting dream team that created Bae Juice, and countless other brands!

If you want to get stock to stores without it costing a tonne of money, listen to what Cameron and Joost have to say about:

🚚 The exact steps of a well functioning supply chain including what’s the ideal storage, transport and inventory planning solution.
🚚 Calculating the cost per carton.
🚚 Avoiding all your stock being tied up in a warehouse going out of date rather than on shelf making money.
🚚 What supply chain acronyms like DIFOT, 3PL, 4PL, 5PL, FTL, LCL, POD + more mean, so you can talk with your provider like a supply chain superstar.

LINKS & RESOURCES:
Foodpreneurs Festival -  Your Year’s Worth of Sales & Promotion Opportunities All in One Day!Tickets to Foodpreneurs FestivalYour Free Pitch Plan (new updated version!)Become A Festival InsiderDrink Bae Juice websitesc3sixty LinkedIn pagesc3sixty websiteThis episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof.
Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including:
note taking-worthy talks; expert panel discussions; networking and collaboration opportunities; business-building sessions with industry experts; an exciting showcase of the latest and greatest food and drink products (including yours!); and loads more to help foodpreneurs get their products on retail shelves, land in more consumer baskets and put more money in their pockets! Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!

But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves.

Tickets are now on sale via Eventbrite until sold out.

* Terms & conditions apply. See website for the details.

What should your sales script be when you get a ‘no, yes, or maybe’ response from a buyer?
 
In this episode I speak with sales superstar, Mia Van Tubbergh from Elm Professional, and she tells you.
 
For each reply, Mia says, there’s a response that you can have prepared, even if you’re not sure what they’re going to say, because sales is a predictable cycle. A Foodpreneur just needs to get to know the steps.
 
Listen to this episode and walk away knowing:
 
 💸 what to say in response to any three of the typical buyer responses;
 💸 how to ‘stay at the table’ and keep negotiating if the initial response is not a ‘yes’; and
 💸 how to navigate the beast that is the retail world, especially if you’re avoiding that race to the bottom that so many brand owners are faced with when pitching their products.
 
Mia also has a solution for when you’re being ghosted too. You’re welcome. 😊
 
Mia will be speaking on the Main Stage at Foodpreneurs Festival about ‘Sales Strategies For When You Get a ‘No’, ‘Delisted’ or ‘Ghosted’, and the team from Elm Professional will be in the Festival Fairground on May 17th. Get your tickets now so you can hear more about what your sales script needs to be to ensure your product is landing on more retail shelves and staying there!
 
 LINKS & RESOURCES:
Foodpreneurs Festival -  Your Year’s Worth of Sales & Promotion Opportunities All in One Day!Tickets to Foodpreneurs FestivalYour Free Pitch Plan (new updated version!)Become A Festival InsiderElm ProfessionalEpisode #66 Reframing the Sales ConversationThis episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof.
Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including:
note taking-worthy talks; expert panel discussions; networking and collaboration opportunities; business-building sessions with industry experts; an exciting showcase of the latest and greatest food and drink products (including yours!); and loads more to help foodpreneurs get their products on retail shelves, land in more consumer baskets and put more money in their pockets! Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!

But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves.

Tickets are now on sale via Eventbrite until sold out.

* Terms & conditions apply. See website for the details.

Getting product off the shelf and into more consumers’ baskets requires knowledge of what your consumer responds to, and what turns them off. Finding that out can be hard.
 
 In this episode I speak with Sally Breden, Managing Director of The VGood Company, a busy working mum with brand management and product development expertise who launched VGood pea-not spreads to bring to life a dream of making healthier options more delicious and accessible to more people. 
 
 Sally knows how to discover the language her consumers want to hear. 
You don’t want to make a product that sits on the shelf collecting dust, do you?
If not, listen now to discover:

🗣️ How Sally elicits keywords from her customers and tests them to make sure they’re working.
 🗣️ What ‘owning’ an occasion means and why it’s important.
 🗣️ What the hierarchy of communication on pack should be.
 🗣️ How to market a food product and discovering why people will or won’t buy your product.

If you want to hear more about speaking your consumers’ language and get first-hand insights from Sally, she will be speaking at the Founder’s Luncheon on May 16th and will be at Foodpreneurs Festival on May 17th. Get your tickets now so you can hear more about getting your product in more consumers’ baskets!

LINKS & RESOURCES:
Foodpreneurs Festival -  Your Year’s Worth of Sales & Promotion Opportunities All in One Day!Tickets to Foodpreneurs FestivalYour Free Pitch Plan (new updated version!)Become A Festival InsiderThe VGood Company websiteThe VGood Company InstagramThe VGood Company FacebookThe VGood Company emailOne Seen Bean This episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof.
Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including:
note taking-worthy talks; expert panel discussions; networking and collaboration opportunities; business-building sessions with industry experts; an exciting showcase of the latest and greatest food and drink products (including yours!); and loads more to help foodpreneurs get their products on retail shelves, land in more consumer baskets and put more money in their pockets! Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!

But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves.

Tickets are now on sale via Eventbrite until sold out.

* Terms & conditions apply. See website for the details.

Do you know you can get money back in your pocket for all your hard work crafting delicious new products, experimenting with exciting ingredients, or streamlining your production process?
 
All those research and development (R&D) efforts could translate into government funding. It's like getting paid to create!
 
In this episode of Foodpreneur with Chelsea Ford podcast, I chat with with head of manufacturing and R&D tax incentive expert Jessica Olivier from RSM business advisory. Jess and her team have helped countless emerging and challenger brands in the food and beverage space get receipts out of shoe boxes, and navigate the world of government grants and tax incentives to turn packaged food and drink ideas into financial success stories.
 
Jessica speaks in plain English about how to get the R&D tax incentive and grants, which could ultimately lead to you unlocking greater cashflow in your business.
 
This is some of what Jessica talks about in this episode:
 
💲What the annual business cycle is and opportunities to be aware of.
💲What is the R&D tax incentive and how to get it.
💲The range of eligible R&D activities and how to claim for those and the associated costs.
💲Different types of grants foodpreneurs can apply for.
💲How to start the process of applying for these opportunities.
 
 LINKS & RESOURCES:
Foodpreneurs Festival -  Your Year’s Worth of Sales & Promotion Opportunities All in One Day!Tickets to Foodpreneurs Festival (there are still limited Early Bird tickets on sale!)Your Free Pitch Plan (new updated version!)Become A Festival InsiderRSM Manufacturing webpageRSM Food & Beverage Finance Update eventJessica Olivier’s emailJessica Olivier’s LinkedIn ProfileThis episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof.
Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including:
note taking-worthy talks; expert panel discussions; networking and collaboration opportunities; business-building sessions with industry experts; an exciting showcase of the latest and greatest food and drink products (including yours!); and loads more to help foodpreneurs get their products on retail shelves, land in more consumer baskets and put more money in their pockets! Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!

But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves.

Tickets are now on sale via Eventbrite until sold out.

* Terms & conditions apply. See website for the details.

The first 90 days after your product lands on the supermarket shelf are crucial to your long-term ability to keep it there.

Setting up your rate of sale to continually improve will avoid the risk of your product being delisted. One of the fundamentals of getting this right is by ensuring your first promotional plan doesn’t sit outside of what else you’re doing. In fact it should complement your existing activities and tie back to your overarching business strategy.

Strategy should never change, but your tactics will.

In this episode I go beyond just telling you, you need a plan, and give you the structure of what to include and what key performance indicators you need to measure to make sure what you’re working on is worth your time and money.

Identifying the vital signs for both your brand and your competitor’s brand (yes their success is key to your success, listen to the episode for what I mean by that), is how to avoid being delisted.

You don’t want all your hard work going to waste do you?

If not, listen now to discover:

📈 What data you should be measuring in the first 90 days.
📈 What applications you need to know in order to stay ahead of the category managers expectations to avoid the delisting conversation.
📈 The two ways to improve your rate of sale and lead the category.
📈 Discounting: when you should and when you shouldn’t.
📈 What to do with the weekly sales cycle data and why it’s so important to collect.

LINKS & RESOURCES:
Foodpreneurs Festival -  Your Year’s Worth of Sales & Promotion Opportunities All in One Day!Tickets to Foodpreneurs Festival (there are still limited Early Bird tickets on sale!)Your Free Pitch Plan (new updated version)Become A Festival InsiderOne Seen BeanThis episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof.
Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including:
note taking-worthy talks; expert panel discussions; networking and collaboration opportunities; business-building sessions with industry experts; an exciting showcase of the latest and greatest food and drink products (including yours!); and loads more to help foodpreneurs get their products on retail shelves, land in more consumer baskets and put more money in their pockets! Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!

But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves.

Tickets are now on sale via Eventbrite until sold out.

* Terms & conditions apply. See website for the details.